IRI BCG Google eCommerce Cobranded FINAL2. 3 Ways Voice-Activated Shoping Will Shake Up Retail Marketing. The year 2016 was a revelation in terms of consumer exposure to voice-activated shopping. Amazon reported that sales of its Echo devices in 2016 increased ninefold during the holidays compared with the same period in 2015.
There are 8.2 million U.S. shoppers who now own one of the voice-activated digital assistant devices, up 173% from an estimated 3 million shoppers in year-over-year growth. More importantly, owners of the Amazon Echo spent around 10% more on Amazon in the six months after they bought the device than before they purchased it, with purchase frequency also going up by 6%. In fact, the NPD Group’s Checkout Tracking purchase monitor found that Echo owners conduct about half of their total online spending at Amazon once they own the speaker. 2017 should only add more fuel to this trend now that Google has extended voice-activated shopping beyond the Amazon ecosystem.
On that score, these three game plans may very well rise up the marketer’s playlist. Back to the Future “Okay. How Amazon is Dismantling Retail and Destroying Brands - ecommerceIQ - Ecommerce in Southeast Asia, Reports, Data, Insights. Scott Galloway, Clinical Professor of Marketing at New York University, Stern School of Business & Founder of L2 speaks at L2’s Amazon Clinic about how Amazon is disrupting retail and how it’s planning to destroy traditional brands.
For our eIQ readers, we’ve summarized the key takeaways as well as transcribed the entire video. tl;dr: Over the last 45 years, physical mall growth outpaced US population growth, setting the offline retail industry up for a big implosion; foot traffic to malls cut by more than half over the last few years.52% of US households now use Amazon Prime, effectively subsidizing Amazon’s break even retail business and driving Amazon’s onslaught of traditional retailers.Amazon has set the new standard for a new era of unicorns given free reign by investors to focus on long-term growth and grand vision over short-term profits (e.g.
L2incScott Galloway - How Amazon is Dismantling Retail Scott Galloway - How Amazon is Dismantling Retail L2inc Now Playing Load More Summary. How Amazon is Dismantling Retail and Destroying Brands - ecommerceIQ - Ecommerce in Southeast Asia, Reports, Data, Insights. 5 Ways to Drive CPG E-Commerce Growth in 2017. While most product categories have seen skyrocketing E-Commerce sales in recent years, consumer-packaged-goods (CPG) have been on a more subtle growth path. However, with all of the innovation happening around CPG, we believe that there is a lot of untapped market potential still out there. Here are 5 ways in which CPG companies can drive E-Commerce growth in 2017. 1.
Go direct to consumers We’ve all heard about Mondelez’s OREO Colorfilled campaign that allowed consumers to customise their OREO packagings online and get it delivered to their homes, or Unilever’s acquisition of a razor subscription service called Dollar Shave Club for $1 billion. Consumers want it First, it’s all about the consumers. CPG profits are under pressure The current dynamics in the physical retail business are not in CPG companies’ favour. 2. Online marketplaces such as Amazon, eBay, Flipkart, and Alibaba are going to be one of the key channels driving CPG growth in 2017. 3. Build relationships with retailers 4.
Voice Commerce : Comment Les Retailers Américains S’emparent De Ce Nouveau Canal | Forbes France. Lorsque trois dirigeants, qui n’ont rien de doux rêveurs, soulignent chacun de leur coté, au détour d’une interview, l’importance qu’ils accordent aux assistants intelligents connectés et au Commerce Vocal, on se dit qu’il se passe quelque chose. Expedia Dans le Financial Times, Dara Khosrowshahi, CEO d’Expedia, confie que les assistants vocaux sont sa nouvelle obsession – et une nouvelle opportunité de développement pour son groupe. Il imagine un jour où la recherche vocale remplacera le système actuel de réservation en ligne. « Nous allons entrer dans un monde où les personnes vont poser des questions, et nous serons capable de répondre à toute question ayant trait au voyage » explique Dara Khosrowshahi. Actuellement déjà, en utilisant Amazon Echo, les clients d’Expedia peuvent vérifier un itinéraire ou réserver une voiture. Avis « OK Google, réserve-moi une voiture de location ».
Le projet s’est monté en 4 semaines seulement. Birchbox Le réflexe Voix se généralise First mover advantage! Voice commerce is the next big thing in eCommerce - Digital Doughnut. The progress with chat bots, digital voice assistants like Siri, Alexa, Google Now and native language recognition in AI is empowering a new shift towards a conversation based ecommerce development. It’s only a matter of time that people discover the immense convenience, speed and ease of voice commerce and rely on it for online shopping. Consumer of today has found a voice be it his/her opinions about products/quality of service, sharing it on social platforms, or having conversation with the company itself. While voicing their minds has become more fervent, companies must listen to it and fast. The progress with chat bots, digital voice assistants like Siri, Alexa, Google Now and native language recognition in AI is empowering a new shift towards a conversation based ecommerce development.
It’s only a matter of time that people discover the immense convenience, speed and ease of voice commerce and rely on it for online shopping. How To Make Voice Commerce Work for Your Ecommerce. Voice commerce is the next big thing in eCommerce - Digital Doughnut. Is Amazon eliminating online brand identity through Alexa? | Mobee. By: Gabrielle Winant E-commerce has changed the way consumers view and ultimately choose which brands to purchase. With the advent of Amazon’s voice enabled, Alexa, and other voice-activated technology the grip brand’s had in consumers’ minds has begun to slip. As the popularity of shopping capabilities of these technologies has begun to grow, it has begun to eliminate brand identity across e-commerce altogether. When you enter a store shopping for a specific product you are able to evaluate multiple brands at once; their packaging, pricing, and promotions. Consumers oftentimes have a preferred brand or enjoy the instant gratification of choosing a product off the shelf.
However, consumers are now using voice-enabled technology to simplify their lives and replace the in-store shopping experience. Retail experts, specifically Scott Galloway, see this as a growing trend in the retail space. How Alexa Transforms Brand Visibility on Amazon | The Daily | L2. For most Amazon Echo users, the device is just a convenient tool to play music or turn the lights on and off.
But as the Echo becomes more popular, many consumers will likely use it for shopping – fundamentally transforming brand visibility on Amazon. When you ask Alexa to buy an item, the device responds with just two suggestions, rather than providing the lengthy list of search results you would see on desktop or mobile search. In other words, Alexa essentially makes your choice for you (unless you ask the device to list more options, which may be unlikely if you’re ordering by voice assistant in the first place).
Surprisingly, being top-ranked in conventional search doesn’t guarantee showing up in Alexa results. Rather, Alexa primarily suggests Amazon’s Choice products, according to L2’s Amazon Intelligence: Voice report – meaning that brands need to earn the Choice distinction in order to show up to voice-based shoppers. L2's Daily Insights in Your Inbox.