Awards | YCN Student Awards | 2014-15 YCN Student Awards | Briefs | Whistles Design a concept and campaign for the first ever Whistles scent Background Whistles is a leading British contemporary fashion brand that encapsulates an intelligent sense of design with timeless and luxurious pieces. In September 2014, Whistles launched its hotly anticipated debut men’s collection. The Whistles Woman: Intelligent, independent, discerning. She wants clothes that cater to all parts of her purposeful life. The Whistles Man: Aware, selective, confident. He values contemporary design with modern utility. Our PR & Marketing Strategy We create bespoke seasonal in-house marketing and press strategies. We partner with internationally renowned photographers, stylists and art directors to create our campaigns and capture our brand season on season. Our Retail Strategy Our stores are relaxed, contemporary spaces that focus on exceptional service. Regular arrivals of stock and editorial content enrich the evolving ecommerce experience, driving footfall and increasing engagement. Byredo
Whistles conquers the 'middle market' of British womenswear | Fashion While Marks & Spencer announced a 6.8% drop of general sales last month, another corner of the British high street has been quietly flourishing. Whistles, the clothing brand set up by Lucille Lewin in the 1980s, announced this week that it had bought back the majority of its shares from the Icelandic government, a move which has underlined its growing strength. Whistles, which has been independent since parting ways with the retail group Mosaic in 2008, has gone from strength to strength despite a tough economic climate. Sales were up 13% in 2011 and there was "consistent double digit like for like sales growth," this year, according to a company statement. Whistles is also the bestselling premium high street brand on Asos, the online retailer. This success is largely due to Jane Shepherdson, the influential retail visionary who became chief executive at Whistles, after eight years as brand director at Topshop, in 2008.
Jane Shepherdson Chief Executive at Whistles, Jane Shepherdson is the figurehead of our brand. Originally from Bristol, she studied in London and worked as Brand Director at Topshop. With an uncanny ability to know what women want to wear, she has been working her magic at Whistles since 2008. Here, we find out a bit more about her world. Can you describe what you do at Whistles? What would you say the Whistles aesthetic is, then? Is that quite a modern way of dressing? They’re pieces women can slot into their wardrobe… Yes, that’s important – but we also want to provide solutions. Have you seen women wearing Whistles on the street? Is it inspiring when you see real women wearing it? How else do you keep up with what women want out of their clothes? So you could be in a Whistles store and be served by Jane Shepherdson? Is there anyone you have in mind when thinking about the Whistles woman? How do you feel about being a role model to younger women in fashion?
Women's Clothing | Fashion & Designer Clothing £85.00 £95.00 £95.00 £130.00 £110.00 £95.00 £120.00 £120.00 £130.00 £110.00 £95.00 The rise of the high-end street: Zara, Whistles and Cos pioneer a new age for our high-street | Fashion Like Countryfile and a £1.30 sandwich from dear old M&S (you know the one), the lure of the great British high street is its delicious familiarity. As shoppers with depleted bank balances dancing in our eyes, we head to our favourite multi-faceted fashion mecca to buy the clothes we love at the prices we expect. Surprises — pleasant or otherwise — are few and far between. But change is afoot. This season a coat — reversible, cut from Merino leather and with a price tag of an eye-watering £699 — nestles quietly among the £100 Crombies. At Whistles, offering a slightly more high-end approach to fashion has long been an occupation — £175 dresses are a regular in the store’s womenswear remit — but this season it’s Whistles’ most bank-busting pieces that are causing the greatest stir. The rise of the high-end high street has a lot to do with a change in behaviour among typically luxury consumers — particularly in Britain. Reuse content
Creatures of the Wind SS15 Initial reaction: A road trip across the USA culminates in a luxurious wedding in Palm Springs: lush beading on cotton with messy post-car hair and airy silhouettes. Atmospheric inspiration: Creative directors Shane Gabier and Christopher Peters were inspired by the Fata Morgana: an illusion of the horizon that appears in the desert and the arctic. Feet first: Although Chris said the collection was inspired by "the fantasy of travel to nowhere," we know what we want to come with us on our next trip: Creatures' woven platform mules. Last season Creatures of the Wind debuted a serene collection inspired by traditional Japan.
Why it’s time fashion ditched its ‘tribal’ inspirations On Tuesday, Valentino caused controversy with a show inspired by “wild, tribal Africa” that featured a cast of largely white models wearing bone necklaces and cornrow hairstyles, hitting the runway to the sound of bongos. “Please tell me that there are African Americans modeling in Valentino’s African line,” wrote one Twitter user, pointing out the questionable decision of choosing a line up of fair-skinned girls for a collection supposed to embody “modern day African grace” (only 8 of the show’s almost 90 looks were given to models of colour). With cultural appropriation being one of this year’s biggest talking points – thanks to the likes of Amandla Stenberg, the Dazed cover star and Hunger Games actress who went viral with a video entitled Don't Cash Crop My Cornrows, it seemed a risky move, even if done out of cluelessness rather than malice. Of course, Valentino are far from the first fashion house to get inspired by Africa.
Alexandre Herchcovitch Store - Tokyo Alexandre Herchcovitch has come a long way since his humble beginnings of making his mother's party clothes. Having launched his first collection in 1994, things have only gotten bigger for the Brazilian-born designer. Trained at the Catholic institution Santa Marcelina College of Arts in Sao Paulo, his designs have been sent down the runways of New York, Paris and London. 2007 was a memorable year for Herchcovitch. The 1,076sq ft store, which sits in the hip Daikanyama district carries his men's, women's and denim collections and is operated in partnership with Japanese fashion distributor and retailer H.P. Changing the way the world thinks about Brazilian fashion, coupled with his new Japanese store and concessions in New York, Herchcovitch is fast becoming a big and serious name in the fashion world.
A Lesson in Style - The Evolution of the Kaftan – Designer Beach Kaftans | Beach Dresses | Beach Kaftans | Caftans XS-6XL Designer MyaBlueBeach Worn for thousands of years, by men and women, the kaftan is a simple garment, often cut from a single piece of cloth. Originating from the middle east, the kaftan was typically hip or ankle length, whilst contemporary designs have introduced a knee-length version, that is popular as a versatile beach cover up. The comfortable, loose styling of a kaftan offers a unique combination of both modesty and allure. They are glamorous and relaxed, exotic yet minimal and look fabulous no matter what age or body shape you are. In the 1950’s the kaftan’s popularity as a fashion piece began with Christian Dior’s introduction of an open version. The beach kaftan was fast becoming a fashion staple, and was set to remain so as the iconic Elizabeth Taylor and other stars of the silver screen as well as fashion models, famously wore them, both on and off screen, making the kaftan synonymous with glamour and exclusivity.
Asian Designers Bring Diverse Perspectives, Visions to New York Fashion Week From messages of cultural harmony to edgy inspirations sparked by body art, Asian designers brought a diverse range of perspective and vision at this month's New York Fashion Week. A handful of designers shared their personal take on their fall/winter ready-to-wear collections with NBC Asian America, and offered an inside look to the story behind their inspirations this season. Follow NBC Asian America on Facebook, Twitter, Instagram, and Tumblr. Yuna Yang Yuna Yang has dedicated her fall/winter 2016 collection to her personal dream of "No Borders" between religions, races, and all divisions. Featuring hard and soft fabrics juxtaposed together to represent her theme, many of the pieces deconstruct military uniforms mixed with softer lines to, according to the designer, "bring out the graceful individual from the militaristic collective." "I grew up in South Korea, a country that still remains divided from the Cold War. Tadashi Shoji Could Michelle Obama wear the bodysuit, perhaps?
Isabel Marant - Spring/Summer 2016 Ready-To-Wear - PFW ISABEL MARANT ticked all of the “Marant” boxes this afternoon: embroidery, tick; bead and mirror embellishment, tick; printed floaty dresses, tick; long and enveloping cardigans, a smattering of sequins and chunky silver jewels to complement it all, tick, tick, tick. Few can capture the insouciant, effortless Parisian vibe that Isabel Marant does so well, and today she continued to nail it. As ever, ethnic details came thick and fast, from the low-slung harem pants referencing the Middle East and the cropped flared jackets with frayed seams and long tassels that hail from India (and Portobello Market a little closer to home) to the Baja-style skirt-cum-trousers and enveloping coats. All will fit easily with everything an Isabel Marant devotee already owns, but they are all equally, of course, must-have additions from this reliable label. Scarlett Conlon
Bingata Bingata (Okinawan: 紅型, literally "red style") is an Okinawan traditional resist dyed cloth, made using stencils and other methods. It is generally brightly colored and features various patterns, usually depicting natural subjects such as fish, water, and flowers. Bingata is worn during traditional Ryūkyū arts performances and historical reenactments. Bingata dates from the Ryūkyū Kingdom period (c. 14th century), when the island of Okinawa experienced an influx of foreign goods and manufacturing techniques. It is believed to have developed as a synthesis of Indian, Chinese, and Javanese dying processes. History In 1609, Japan invaded the Ryukyu Kingdom, and trade with foreign countries was prohibited. Pigment used in paintings were imported from Fukien and used in textile dyeing. To achieve the color white, ground chalk or powdered shells were used. Other colors were achieved using cochineal, vermilion, arsenic, and sulphur. Manufacturing process Works cited （日本）