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Jane Shepherdson, Chief Executive Officer, Whistles

Jane Shepherdson, Chief Executive Officer, Whistles
LONDON, United Kingdom — Perhaps it’s not surprising that, in her spare time, Jane Shepherdson does flying trapeze in Hoxton, smack in the heart of achingly hip East London. Right from her earliest days in the fashion industry, Shepherdson has been known for taking risks and having her finger on the pulse of what’s cool. After getting her start as an assistant buyer at Topshop, back in 1984, Shepherdson spent twenty years working her way up the ladder to become Topshop’s brand director, effectively overseeing the retail, product, finance, HR and property departments of a company that, under her leadership, was transformed into a globally recognised brand, emblematic of the dynamic nature of British high street fashion. But in 2006, one week after Topshop boss Sir Phillip Green announced a now-defunct fashion collaboration with Kate Moss, Shepherdson abruptly resigned. Shepherdson’s next move was closely watched. BoF: Let’s start with the results. JS: The results are good. BoF: Really?

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Resort 2016 <div class="browser-compatibility-alert"><p class="browser-error">Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.</p></div> Look 3 Lunna Contrast Sandal Belles and Whistles A row of clothes, including a delicate pink silk blouse and a black cocktail dress, hang artfully from a length of rope in the Whistles showroom, like the prettiest of washing lines. It might not be a Paris catwalk, but these pieces are some of the most eagerly awaited of the season. This is the first Whistles collection to be overseen by its new chief executive and stakeholder, Jane Shepherdson, the celebrated former brand director of Topshop.

Whistles conquers the 'middle market' of British womenswear While Marks & Spencer announced a 6.8% drop of general sales last month, another corner of the British high street has been quietly flourishing. Whistles, the clothing brand set up by Lucille Lewin in the 1980s, announced this week that it had bought back the majority of its shares from the Icelandic government, a move which has underlined its growing strength. Whistles, which has been independent since parting ways with the retail group Mosaic in 2008, has gone from strength to strength despite a tough economic climate.

Fashion retailer’s radical change of clothes Whistles’ existing customers were not happy with her decision to overhaul the company’s collection of dowdy dresses. However, the move did attract younger shoppers. And Whistles’ latest results show the strategy has paid off. Underlying UK sales rose 20pc and the company returned to the black with pre-tax profits of £1.1m. x Frame 2015 <div class="browser-compatibility-alert"><p class="browser-error">Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.</p></div> Jane Shepherdson Chief Executive at Whistles, Jane Shepherdson is the figurehead of our brand. Originally from Bristol, she studied in London and worked as Brand Director at Topshop. With an uncanny ability to know what women want to wear, she has been working her magic at Whistles since 2008. Here, we find out a bit more about her world. Can you describe what you do at Whistles? The most important part of my role is to establish the direction, the aesthetic, and what the brand stands for.

How Whistles Reemerged as One of the Most Exciting Contemporary Brands in Fashion 2008 was not an easy year for many in the fashion industry -- least of all, perhaps, for Jane Shepherdson. The former Topshop brand director, once described as "the most powerful woman on the high street," had just become chief executive of (and a substantial investor in) a fading British brand called Whistles. Days before the brand was scheduled to unveil its relaunch, Lehman Brothers collapsed. Whistles Launch First Unisex Collaboration After successfully adding a menswear range to their artillery for autumn/winter 2014, Whistles have revealed their first offering to please both sides of the fence. Teaming up with niche Scandi rainwear brand Stutterheim (fans include Kanye West and the ELLE fashion team) the result is two sleek yet simple raincoat designs. Buy the navy with orange and white stripes for yourself, and the grey with white and black stripes for your boyfriend to craftily acquire both. We’re all familiar with Whistles' dreamy, directional collections, but for those who don’t frequent the menswear section (or venture to Stockholm) too often, Stutterheim is a Swedish rainwear brand, founded in 2010 by Alexander Stutterheim. Inspired by his fisherman grandfather, the coats are simple, timeless and, oddly, sexy.

Animal welfare We require all our suppliers to adhere to our standards and requirements by actively following and engaging in our policies regarding animal welfare. We aim to promote the safe and humane treatment of animals used in the production of our products. • Leather should be sourced in an sustained responsible manner, in accordance with our responsible sourcing of leather guidelines • No products in full or part are to be sourced from endangered species from the CITES (Convention on International Trade in Endangered Species) or IUCN • No real fur or pelts are to be used in any Whistles product • No feathers or down should be used in Whistles product, unless the supply chain is supported with the responsible down accreditations standard.

Whistles Report - Within the second half of my first year at University we were set a brief that continued with theme of the United States and the United Kingdom UK brand opening retail store in US market place You must produce a 3,000 word report on the following topic: Moving one of the following UK retail brands into the American market: 1) size?

9 Things we Learned from Whistles CEO Jane Shepherdson As part of our Fashion Means Business blog series in celebration of the launch of our Fashion Business School, we asked CEO of Whistles Jane Shepherdson CBE to give us some of her wisdom to help all you LCF students on your way to fashion business greatness! And she definitely didn’t disappoint, here are 9 things we learned… 1. The UK does fashion brilliantly “I’ve spent my entire life basically taking the creativity and talent of our British design and turning it into something commercial. Fashion is a huge industry and one of the great things about it is that it’s something we, in the UK, are really really good at! Whistles goes eco-chic in collaboration with Ciel Rejuvenated high street chain, Whistles launches its first eco collection with sustainable label, Ciel. BY Hilary Alexander | 20 June 2011 A model wears silk dress, £150, Ciel for Dress, £150,

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