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Jane Shepherdson

Jane Shepherdson
Chief Executive at Whistles, Jane Shepherdson is the figurehead of our brand. Originally from Bristol, she studied in London and worked as Brand Director at Topshop. With an uncanny ability to know what women want to wear, she has been working her magic at Whistles since 2008. Here, we find out a bit more about her world. Can you describe what you do at Whistles? The most important part of my role is to establish the direction, the aesthetic, and what the brand stands for. What would you say the Whistles aesthetic is, then? Is that quite a modern way of dressing? They’re pieces women can slot into their wardrobe… Yes, that’s important – but we also want to provide solutions. Have you seen women wearing Whistles on the street? Is it inspiring when you see real women wearing it? How else do you keep up with what women want out of their clothes? So you could be in a Whistles store and be served by Jane Shepherdson? Is there anyone you have in mind when thinking about the Whistles woman?

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About Us Whistles is a contemporary fashion brand, based in London. Led by inspiring CEO Jane Shepherdson, Whistles encapsulates an intelligent sense of design with timeless and luxurious pieces. Collections are modern and laid back with an attention to detail and quality. Since its relaunch in 2008, Whistles has become a wardrobe staple for fashion editors and industry leaders, characterised by its contemporary and effortless style. "Jane has reinvented this brand… into a sleek directional force to be reckoned with." The Observer Inspiration, Ways To Wear, Whistles Women <div class="browser-compatibility-alert"><p class="browser-error">Your browser's Javascript functionality is turned off. Please turn it on so that you can experience the full capabilities of this site.</p></div>

Belles and Whistles A row of clothes, including a delicate pink silk blouse and a black cocktail dress, hang artfully from a length of rope in the Whistles showroom, like the prettiest of washing lines. It might not be a Paris catwalk, but these pieces are some of the most eagerly awaited of the season. This is the first Whistles collection to be overseen by its new chief executive and stakeholder, Jane Shepherdson, the celebrated former brand director of Topshop. Whistles launches in US with Bloomingdale's Fashion Jobs in London and Fashion News in the UK Fashion jobs, Fashion news and all other possible Fashion information fashion professionals need. Fashion design jobs in the UK and a Fashion News archive and links to international fashion jobs.

Stutterheim x Whistles Stutterheim for Whistles: Collaboration Stutterheim raincoats are renowned for quality. This collaboration combines Swedish craftsmanship with contemporary British design. Pieces are refined and functional, designed for both men and women. Strictly anti-mass production, this is Stutterheim's first collaboration with a clothing brand. Jane Shepherdson, Chief Executive Officer, Whistles LONDON, United Kingdom — Perhaps it’s not surprising that, in her spare time, Jane Shepherdson does flying trapeze in Hoxton, smack in the heart of achingly hip East London. Right from her earliest days in the fashion industry, Shepherdson has been known for taking risks and having her finger on the pulse of what’s cool. After getting her start as an assistant buyer at Topshop, back in 1984, Shepherdson spent twenty years working her way up the ladder to become Topshop’s brand director, effectively overseeing the retail, product, finance, HR and property departments of a company that, under her leadership, was transformed into a globally recognised brand, emblematic of the dynamic nature of British high street fashion. But in 2006, one week after Topshop boss Sir Phillip Green announced a now-defunct fashion collaboration with Kate Moss, Shepherdson abruptly resigned. Shepherdson’s next move was closely watched. BoF: Let’s start with the results.

Jane Shepherdson at Whistles: peep-peep show BY Sally Williams | 13 September 2008 The fashion chain Whistles seemed to have run out of puff, but with Jane Shepherdson - the woman who breathed fresh life into Topshop as its brand director - it is dancing to a lively new tune, says Sally Williams. Fashion by Clare Richardson Last time I met Jane Shepherdson , 45, she was the queen bee of Topshop, sitting in an enormous office surrounded by assistants of daunting youth and beauty. Three years on, she is running the women's fashion chain Whistles, and we meet in a shabby building behind a scuffed and numberless door. That the Whistles press office is just a few hundred yards from Topshop's shiny Oxford Street flagship store, which hums with 7,000 styles a season, underlines how dramatically life has changed since Shepherdson resigned from Topshop 18 months ago.

An exclusive backstage look at spring/summer 2015 An exclusive backstage look at spring/summer 2015 Spring/summer 2015 comes to Whistles in a collection that tweaks seasonal dressing to make a modern wardrobe. With the laidback feel of a tropical escape, but the clean lines of an urban landscape, the result is an onbrand versatility. Whistles has become a go-to destination for clothes that work hard but look effortless. Whistles Launch First Unisex Collaboration After successfully adding a menswear range to their artillery for autumn/winter 2014, Whistles have revealed their first offering to please both sides of the fence. Teaming up with niche Scandi rainwear brand Stutterheim (fans include Kanye West and the ELLE fashion team) the result is two sleek yet simple raincoat designs. Buy the navy with orange and white stripes for yourself, and the grey with white and black stripes for your boyfriend to craftily acquire both. We’re all familiar with Whistles' dreamy, directional collections, but for those who don’t frequent the menswear section (or venture to Stockholm) too often, Stutterheim is a Swedish rainwear brand, founded in 2010 by Alexander Stutterheim. Inspired by his fisherman grandfather, the coats are simple, timeless and, oddly, sexy.