Chief Executive at Whistles, Jane Shepherdson is the figurehead of our brand. Originally from Bristol, she studied in London and worked as Brand Director at Topshop. With an uncanny ability to know what women want to wear, she has been working her magic at Whistles since 2008. Here, we find out a bit more about her world. Can you describe what you do at Whistles? The most important part of my role is to establish the direction, the aesthetic, and what the brand stands for. What would you say the Whistles aesthetic is, then? Is that quite a modern way of dressing? They’re pieces women can slot into their wardrobe… Yes, that’s important – but we also want to provide solutions. Have you seen women wearing Whistles on the street? Is it inspiring when you see real women wearing it? How else do you keep up with what women want out of their clothes? So you could be in a Whistles store and be served by Jane Shepherdson? Is there anyone you have in mind when thinking about the Whistles woman?
Related: WHISTLES - Buying & Merchandising
• Whistles/ Trousers