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As we announced in August 2010, we are not continuing active development of Google Wave as a stand-alone product. Google Wave will be shut down in April 2012. This page details the implication of the turn down process for Google Wave. Stage 1: Google Wave is read-only -- January 31, 2012
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With 500 million members and growing, Facebook offers brands and marketers direct contact to the largest pool of online users on the web. After all, social media is fast becoming more popular than e-mail on mobile devices and more convenient for news consumption than the daily paper. In recent weeks and months, Facebook has introduced and improved a number of on-site tools that sage brands and businesses can use to better market themselves. Even the simplest of tools such as "Likes" and photos could serve as a catalyst for a viral network effect. Of course, there's also opportunity to be had with more calculated efforts around Place Pages, Questions and the New Groups. New as these conveniences may be, they're still rich with opportunity.
While much of finding what works for your business on social media sites is a process of trial and error, recent stats from e-mail marketing firm ExactTarget (which recently acquired social CRM platform CoTweet ) shed some light on how the Facebook population uses the site, and specifically, how it interacts with brands. First, the good news: Based on its study of 1,500 Facebook users, ExactTarget concluded that 38% of online U.S. consumers “Like” (formerly “Fan”) a brand on the social networking site. And the average fan Likes nine different brands, giving you plenty of opportunity to find your way into potential customers’ news feeds. The news that presents a challenge to businesses looking to benefit from Facebook, however, is that just because someone has Liked you doesn’t mean they’re ready to see your promotional messages. Citing an earlier study, ExactTarget reports that 70% of consumers don’t think becoming a fan equates to opting in to marketing.
Not using Facebook for business yet? Wondering where to start? Already on Facebook, but not sure if you’ve done everything right? Well look no further. Bookmark this article.
Facebook is, at the moment, the most important social network in the world. Over 500 million people connect to one another in the “Social Network.” And, with the introduction of the Open Graph, we are interacting with our Facebook connections on our favorite websites where our social graph and the corresponding activity of Likes, interaction, and commentary become the centerpiece for social curation and more importantly, our focused attention. We are putting our social network to work and we are learning how to share, discover, and collaborate in public. Brands, regardless of size and focus, are converging on Facebook where the idea of connecting with customers and prospects represents a potential boon for both earning relevance in a new domain as well as expanding overall reach.
in Share 37 Facebook Founder and Chief Executive Office Mark Zuckerberg describes Facebook as a social utility that helps people communicate more efficiently with their friends, families and coworkers. Indeed, Facebook is so much more than a social network. As a social utility, it changes the dynamics of relationships , how we communicate with one another, and how we discover, share and learn.
Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement. A December 2009 MarketingSherpa survey indicated that learning about specials and sales was the top motivation of those who friended or followed a brand online, supporting the results of earlier surveys. But looking for savings was followed closely by learning about new products, features or services. Users described as “max connectors”—those with at least 500 social connections—were less interested than average in getting deals. Instead, they cared about new products and company culture, demonstrating the deeper engagement expected by social media power users.
The amount of time people spent on Facebook in 2009 was 700 percent higher than 2008. That Nielsen statistic was a huge wake-up call for all marketers. How people use the web has fundamentally shifted. While e-mail and "web surfing" were agreeably the primary purposes for Internet usage, Facebook demonstrated how utilitarian and passive these activities really were. Now instead of solely focusing on an already wide range of online marketing and search engine strategies, marketers must also consider what Facebook enables people (and companies) to do, say, and share.
The biggest social media platform on the planet boasts a wide array of communication tools businesses use to find and engage their target communities. These digital features have been employed to hold contests and other public relations campaigns, increase email, RSS and other forms of subscription to web properties, communicate Facebook promotions to boost sales, and many other ways to help businesses meet their objectives. Facebook now allows users to check in to your place of business with their Places application. But in another article about Facebook advertising, allfacebook.com reminds us that beginner marketers often make mistakes that end up making Facebook rich, not their company. The key to avoiding that, as well as unlocking the scope of exposure and exponential interaction between your organization and your target community, lies in understanding how each tool is used and what each tool can do for your business. Share this post
Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content. But there are some common mistakes that companies make when using Facebook for business .
There are 500 million fans on Facebook. Unfortunately, for marketers, interacting with brands is low on their list of reasons to be on the site. That hasn't stopped marketers from targeting them - or from making mistakes as they do so. A new study by ExactTarget, Facebook X-Factors, suggests companies rethink their approach to Facebook marketing - or at least reconsider why their customers are on Facebook in the first place. Oftentimes, when a marketing campaign on Facebook fails it is because a company did one or more of the following: It didn't figure out why their customers are following them on Facebook.
Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. Interesting, right? As Jay notes, this means that a lot of effort which is expended on customizing fan pages on Facebook is, frankly, wasted. The first time that people come to your page is absolutely the most critical.
A couple of months ago, we talked about the huge presence Einstein Bagels has created on Facebook and what that presence has done for their same-store sales. Let’s face it – Facebook has more than 500 million users and they’re spending 700 billion minutes every day engaging with friends, family, and the businesses they frequent. It’s time to figure out how to use the tool to create brand loyalists.
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