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The release by Apple of iBooks Author last month begins a year that will see the release of several new tools focused on helping people to create, publish and track their ebooks. Now that Apple have clarified that their EULA does not attempt to claim ownership of users’ content, I’m sure many more people will be willing to give it a shot, but it’s still a one trick pony: your .iBooks file can still only be uploaded to Apple’s store. iBooks Author’s other file formats – PDF and plain text – aren’t very useful when it comes to uploading to other stores. That’s fine insofar as it goes, but if you’re an author or publisher wanting to reach as many people as possible, with limited time and resources to repurpose the same content for different marketplaces, iBooks Author isn’t a great help. Centralised ebook conversion and upload For non-enhanced ebooks, which I would guess makes up the majority of ebooks produced, a new service aims to make serving all the different ebook shops easier.

2012: The Year Of New Ebook Tools

http://www.forbes.com/sites/suwcharmananderson/2012/02/08/2012-the-year-of-new-ebook-tools/
http://suitcaseentrepreneur.com/build-your-online-business/ten-steps-to-the-art-of-launching/

Ten Steps To The Art Of Launching

Posted on 16. May, 2012 by Natalie in Build Your Online Business Taking the first steps towards developing your first product can be both exciting and daunting.

Free Training | Nathalie Lussier

I'm an online business triple threat. Most web developers have questionable design sense, most designers don't know code, and neither can tell you what you need in order to sell online. http://nathalielussier.com/archives

Facebook’s business model

http://cdixon.org/2012/05/15/facebooks-business-model/ Startups usually succeed because of a single major product or business innovation. Google is unusual in that they succeeded because of two major innovations: their core search product, and their keyword advertising business model. Back in 2000, when Google was wildly popular but generating no revenue, the conventional wisdom was that their business model was uncertain. Then Overture invented keyword advertising and Google adopted the same model. This turned out to be both wildly profitable and also, remarkably, created a better experience for both advertisers and users.
http://www.fridaytrafficreport.com/7-top-youtube-marketing-channels-to-watch/

7 Top YouTube Marketing Channels To Watch

Randy Gage – Randy is inspiring. He’s my prosperity guru. His channel on YouTube is one I visit when I need a kick in the pants and some wisdom from a pro. Loic Lemeur – This is the guy that does the great big Paris “Le Web” conference. He’s been posting videos from geeky tech gadgetry stuff to marketing tips and interviews.

Startup Services | Accounts & Tax for New Business | Accountants Cork

It can be daunting setting up on your own. There are many decisions to be made, lots of paperwork to be completed and an abundance of information online to wade through. Should you set up as a sole trader or limited company ? What VAT rate should you charge? http://www.fidelia.ie/startups/
http://www.amyporterfield.com/2012/04/how-to-use-facebook-ads-to-get-more-quality-leads-and-attract-more-blog-traffic/

How to Use Facebook Ads to Get More Quality Leads and Attract More Blog Traffic

Are you ready to get more traction out of the new Timeline for Facebook Pages? Without a default landing tab, the new challenge for Page admins is how to drive traffic to some other spot within Facebook to collect leads—in this case, to a custom app. In my last post , I gave you an overview on how to create custom apps to drive engagement. But the next step in this process is to dig a little deeper and leverage Facebook ads to really super-charge your custom apps’ traffic and conversion rates. By offering value-added content via a custom app and bringing traffic from Facebook onto that app’s URL, you can jump-start the process of collecting leads and, hopefully, re-charge your community of potential “Super Fans” in the process.
http://www.alisonzarrella.com/

Alison Zarrella

Thursday, 10 May 2012 The internet is awesome. (Duh.) But sometimes there’s too much information to read it all.
A coworking space is a gathering point for a wide variety of creative and motivated individuals. Several spaces around the world are experimenting with ways to turn this diverse pool of talent into a collective brain. In Vancouver and Melbourne, spaces invite members to consult on projects for outside bodies. Engaging coworkers as consultants may be a way for spaces worldwide to draw out the most valuable aspect of their communities. Hive Mind - structured brainstorming

Picking the collective brain

http://www.deskmag.com/en/picking-the-collective-brain-in-coworking-spaces-372

Chad Mureta - Letting Tech Work For You

http://chadmureta.com/ Slow down there, Speed Racer. You want to get your life back, not induce gray hairs or heart attacks over things you can’t control. Speaking from experience, it can be very easy to find yourself racing through life feeling like stress is just the nature of the beast. I’ve found...
Andy Grove Corporate mentoring programs are a charade. The intent behind them is good, but like everything the professionals get a hold of, they turn it into an incredibly complex and counterproductive routine. I suspect the reason these programs exist is so HR can beat you up and have something they can brag about. The moment someone says "mentor" or "mentee," I get waves of nausea. My problem is this: As a manager you are supposed to be a resource.

Bloomberg Businessweek First Annual 'How To' Guide: How To Be a Mentor - BusinessWeek

This morning I came across a post shared by my friend Becky Johns. It was a post written by Derek Miller , a writer and editor, who passed away yesterday. He drafted his last post prior to his passing and instructed family members to post upon his death. I encourage you to read the “ The Last Post ,” as well.

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