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Want to get noticed on Twitter? I’d like to share some basic Twitter tips with you. I hope these fundamental points will help. The first important thing to do is click the follow button. If you don’t follow people, they are most likely not going to follow you—unless you are a superstar!
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With more than 175 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While Facebook, Twitter, Google+, and Pinterest have been monopolizing the buzz in the social media marketing world lately, LinkedIn is a powerful platform that often gets underutilized or put on the back burner . But the truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve.
Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base , it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact , 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it . That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook .
Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do.
Facebook is the No. 1 most popular website in the United States in terms of visits, which means it’s more popular than Google. According to its own stats , Facebook has 750 million users, 50% of which are active on it every day. This alone makes Facebook an important site when it comes to author marketing and promotion. It would be a mistake to completely ignore it.
It’s difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to think accepting all friend requests for my personal profile was a workable policy, as long as I kept everyone organized in lists. But now that Facebook has a subscribe-to-profile feature , it doesn’t make sense to friend everyone. And so I’ve started the painful process of defriending people I don’t know. ( This isn’t without reservation. Read my thoughts here. ) Facebook demands consideration from nearly everyone, because choosing to stay off it means stepping away from the social sharing and conversation of 800+ million people.
This is a guest post by Gregory Ciotti of Sparring Mind. When it comes to blogging, a number of platforms have come and gone. Recently, Posterous was acquired by Twitter, signifying that a shut-down of the platform was imminent. I noticed this in a big way; my blog, called I Love Tumblr, which focuses on Tumblr tips and tutorials, had a huge influx of new traffic (especially to my Tumblr vs Posterous article—no surprise there).
Four years ago I wrote a guide to the Top 10 Social Networks for Creative People that turned out to be one of the most popular things I’ve ever published here on Lateral Action. But four years is a long time in social media. Empires rise and fall, old networks fade away and new ones arrive on the scene. So it’s time for an updated guide – to the most inspiring, useful and addictive social networks for creative people in 2012.
With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it . To help ensure you're not missing out on any of Twitter's great marketing benefits , we've pulled together this ultimate cheat sheet to help turn you into a Twitter marketing expert.