Flattr - Social micropayments The Ultimate Cheat Sheet for Expert Twitter Marketing With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. To help ensure you're not missing out on any of Twitter's great marketing benefits , we've pulled together this ultimate cheat sheet to help turn you into a Twitter marketing expert. 1. 2. 3. 4. 5. 6. 7. share your content on Twitter by adding Tweet Buttons to your blog, individual blog articles, landing pages, and any other content you create. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.
3 Facebook Timeline Marketing Tips for Success Are you wondering how to best use the Facebook Timeline features ? The right steps can capture the attention of your fans and potential customers. What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically . Think of these features as digital megaphones, broadcasting your content just a little louder to . To supercharge your content on Facebook , . #1: Pin a Post A is , meaning it will not slip down the Timeline as you continue to add other posts to your page. A pinned post is located at the top of your Timeline in the left column. You can only pin one post at a time. A pinned post will stay at the top of your Timeline for 7 days, unless you unpin it before the 7 days is up. To pin a post, click on the edit pencil icon in the upper-right corner of a status update. To unpin a post, click on the edit pencil icon in the upper-right corner of the pinned post and you will see the option to unpin the post in the drop-down menu. You can also . .
Google+ Just Became a Better Option for Educators Update: An FYI that currently, Google+ is only open to individuals who are 18+. My guess is that when they open the service up to Google Apps users, it will also open to ages 13+. Hopefully that will happen very soon. Today, Google+ came out of its limited field trial and opened up for everyone. Google+ Hangouts just added a slew of new features that make it an even more powerful tool for schools. In addition, Google will be rolling out Hangouts On Air which will provide the ability to broadcast Hangouts to a large number of people and record the session for later viewing. A few weeks ago I wrote about Hangout’s potential in education. Photo courtesy Google.
Twitter people search and lists directory The Ultimate Facebook Marketing Cheat Sheet Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base , it's still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact , 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it . That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. 1) Create a Business Page, Not a Profile First things first. 2) Claim Your Page's Vanity URL Once you've created your business page, make it more shareable and easier to find by creating a recognizable vanity URL (e.g. at . 3) Add a Creative Cover Photo 4) Auto-Publish Blog Content
7 Pinterest Tips for B2B Companies Have you used Pinterest to promote your business-to-business (B2B) company? Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest. A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.” However, many B2B businesses are still wondering how to promote themselves with Pinterest. Check out how these B2B businesses are using Pinterest. Here are 7 tips for successfully using Pinterest for your B2B business. #1: Use Infographics Posting attractive infographics on your blog can be a great way to promote your B2B business on Pinterest. Dan Zarrella's study shows that taller images like infographics are more repinnable. A recent infographic titled “How to Get More Pins and Repins on Pinterest” by Dan Zarrella shows that taller images are more repinnable and infographics are usually quite tall. One example of a B2B company having success with infographics is KISSmetrics. #3: Engage Your Fans
10 ways to use Google Plus in the classroom | The Theatre Professor Circles Obviously you are going to want to create a circle for your class and guide them through making a circle for the class as well. But as cool as that is, it doesn’t stop there. You can also make a circle for announcements and important links and drop any posts in that you know you may use every semester. Then you just find it in the stream for that circle and repost to your current class when you are ready. Photos/Video Because photos and videos are dropped into albums, privacy settings allow you to make albums that only certain circles can see. Google Talk Because google is already part of my “always open” tab club it is much easier to set up a place for students to initiate a quick chat session through google rather than the ANGEL chat client or Skype. Ability to control notification methods Google+ alllows the user to determine just how they will be contacted with new material has been posted, messages sent, photos tagged. Mobile apps Group Work Google Docs and Calendar Hang outs
AT&T Yahoo! How to get noticed on Twitter Want to get noticed on Twitter? I’d like to share some basic Twitter tips with you. I hope these fundamental points will help. The first important thing to do is click the follow button. When I see a tweet I enjoy, and if the name or avatar is unfamiliar, I click to see if I am following that person, check their content, and if I like it, click the follow button. Aim to deliver consistent quality and fresh content. Think of yourself watching television; what channels do you normally tune into and why? Strive to provide a mixture of content on your page. Frequent re-tweeting shows you are promoting your friends and giving back; but it’s still a good idea to provide your own findings and share them with your followers. Engage with the individual by re-tweeting them, asking them a question, or making a comment about a post they sent out.
How to Get More Likes, Shares on Facebook [INFOGRAPHIC] If you're looking to get better engagement out of your Facebook posts, add more pictures and start speaking in the first person. Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates. Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella. Meanwhile, posts with a high number of self-referential words such as "I" and "me" get more likes — a tactic that doesn't work well on Twitter. SEE ALSO: The Best and Worst Times to Share on Facebook, Twitter "Overall, the best strategy for Facebook, as well as all kinds of social media marketing, is to create a lot of interesting content and share it," Zarrella told Mashable. This means that both positive and negative posts tend to do well with engagement.
Google+: The Complete Guide Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Guide updated January 18, 2012 Google+: It's the hot social network on the block. Google+, however, isn't the easiest thing to understand. A recent change new and old Google+ users should take note of is Search Across Your World launched on Jan. 10, 2012. Now Google can pull search results from your Google+ friends and material from other Google+ users whom you don't follow who have related content labeled public. We will continuously update this guide as new initiatives such as the Search Across Your World are started, further integrating Google+ into the Google ecosystem. We decided to dig into every aspect of Google+, from Hangouts to Circles, from Google+ Pages to what's next for Google's social network. So, without further ado, here is Mashable's complete guide to Google+: What Is Google+? Profile Photos
5 Principles for Using Facebook It’s difficult to give advice about Facebook because it keeps changing—in structure, functionality, and effectiveness. For instance, I used to think accepting all friend requests for my personal profile was a workable policy, as long as I kept everyone organized in lists. But now that Facebook has a subscribe-to-profile feature, it doesn’t make sense to friend everyone. And so I’ve started the painful process of defriending people I don’t know. Facebook demands consideration from nearly everyone, because choosing to stay off it means stepping away from the social sharing and conversation of 800+ million people. No one likes to be marketed to on Facebook, at least not in that overtly obvious “Buy my stuff” manner. No easy answers. But here are five principles that I use and mention when people ask me about Facebook. This is a critical principle for just about all online activity, but particularly important on Facebook because people tend to treat the site like their living room.