How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results
Are you happy with how you are using LinkedIn? LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business? In this article I’ll show you five different ways to use LinkedIn to market your business. How do you do start? You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success. It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives.
How to Get More Likes, Shares on Facebook [INFOGRAPHIC]
If you're looking to get better engagement out of your Facebook posts, add more pictures and start speaking in the first person. Social media data expert Dan Zarrella — who tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook pages — has released details about which posts get the most likes, shares and comments on Facebook, from post type and length to the best time of day to add updates. Photos bring in the highest number of engagement across the board, followed by text and video, according to Zarrella.
29 Tools to Enhance Your Business Blog
Are you looking for cool blogging tools to enhance your business blog? The right mix of blogging plugins and widgets can make it easier to blog and also help you achieve your business goals. To help you keep up with the latest and greatest, we asked a group of blogging pros to share the favorite new tools they’ve recently discovered.
How to Grow Your Business with Inbound Marketing
One of my favorite quotes about inbound marketing is from Guy Kawasaki, the Silicon Valley venture capitalist, best-selling author and former Apple executive: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Inbound marketing is a burgeoning area of marketing that focuses on attracting prospective customers online with valuable content, and then converting them into leads. Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars.
101 of the best Word Press Plugins for 2013
40.4K Flares Twitter 2.5K Facebook 216 Google+ 241 StumbleUpon 37K Pin It Share 58 LinkedIn 231 inShare231 Email -- Email to a friend Buffer 113 40.4K Flares × 101 of the best WordPress plugins is the second part of my 101 series. The first in the series was 101 Twitter Tastic tools. It made sense for me to list 101 WordPress tools next seeing as I absolutely love WordPress and couldn’t ever imagine not using it for my blog. And one of the main reasons why I love WordPress so much is the fact that there are so many different and amazing WordPress plugins out there.
6 Content Marketing Principles Every Business Needs to Follow
Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful.
Traditional Publishers Release Enhanced E-books for iPhone and iPad
Scribner and Simon & Schuster Digital have released what they are calling their first-ever "enhanced e-book," Rick Perlstein's Nixonland, via Apple's iBookstore application. The enhanced e-book [iTunes link] includes an original interview with the author and 27 historic video segments produced by CBS News embedded alongside the original text, which was first published in hardcover in May 2008. A digital version without the video is also available through Amazon's Kindle Store.
Guide
Introduction: SEOquake is a program, which allows user to view a large number of SE parameters on the fly. SEOquake for Mozilla Firefox consists of three functional parts: SeoToolbar (requested parameters are shown in a separate toolbar in the browser), Seobar (requested parameters are shown in a separate, fully customizable with CSS, HTML block) and output of requested parameters on Search Engine Result Pages (SERPs). ATTENTION! Frequent use of large amount of parameters may lead to a ban from SE.
5 Ways to Become a Social Media Rock Star
Editor's Note: Entrepreneur's Ask the Expert column seeks to answer questions about everything from starting a business to growing one. To follow the column on Twitter -- and ask a question -- use hashtag #ENTexpert, or leave a comment below. Your query may be the inspiration for a future column. Q: Please name the top five things that make your social media advertising strategy successful. -Sundas Liagat
How to effectively use SEO Doctor for diagnosing website problems
Recent update of SEO Doctor, my free SEO audit tool for Firefox, was a very important release as now the add-on features the most comprehensive set of on-site optimization tools found in any extension, paid or free. One of the features I gave a lot of attention to was website indexing problems that seem to have affected a lot of webmasters recently (and no wonder too, with so many things that can accidentally go wrong). SEO Doctor automatically detects all possible causes for a page not to be indexed - robots.txt exclusion, meta noindex tag, rel canonical tag and x-robots-noindex http headers. In addition, it instantly detects all common SEO problems by simply loading a desired page in the browser window. As a little guide on using SEO Doctor to diagnose common problems, I decided to visit some of my recent commentators websites just to see what will come up in SEO Doctor. 1.
52 Unique Ways to Create Social Media Magic
Are you ready to supercharge your social media marketing efforts, but don’t know how? Do you find the creation of valuable content that both activates and inspires a thriving community elusive? The ideas below are designed with you in mind! Peg Fitzpatrick, social media strategist and myself set out on a mission.
SEO Basics - a knol by aaron wall
Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well in search engines like Google, Yahoo! Search, and Microsoft Bing. If you run into any new jargon while reading this Knol consider looking up their definitions using the Search Engine Marketing Glossary . By default, many search engines show only 10 results per page.
The Five Content Archetypes
Today, the talk of the town amongst marketers is the potential for brands to act as publishers and media companies, going direct to their customers or consumers in the fight to earn attention. It's a lofty ambition but worth pursuing as there are three drivers changing how we spend our time and attention. 1.
