How to Find and Hire Social Media Influencers. The growth of social media over the last decade has not only empowered users to connect with their friends, family, and co-workers across the globe, it’s also catapulted many into stardom—whether intentionally or not.
True enough, these days, marketing your product or service wouldn’t quite be complete without tapping into what’s now known as social media influencers—people with a considerable number of followers who can convince people to do or buy things. A Brief History of Influencer Marketing Influencer marketing is so effective because the content is delivered by “regular people” who are relatable to a broader range of audiences. They’re not extremely pampered or wealthy like celebrities (for the most part) and they post real content on their social media feeds. That’s why 70% of teens trust influencers more than traditional celebrities. In less than ten years, the number of searches for the term “influencer marketing” has shot up exponentially.
What is Age Discrimination and What Can You Do About It? Ideally, the job market should offer equal work opportunities to everyone—regardless of gender, race, religious beliefs, and age.
Unfortunately, this isn’t always the case. Age discrimination can occur both in daily life and in the workplace. From seemingly harmless comments to missing out on career-changing opportunities, ageism can severely impact a person’s employment. Age should not be a factor in determining a person’s capability or qualification to work, especially if they have passed a health test or medical exam and are given a clean bill of health. Here Are Your Next Steps When You Are Racially Discriminated at Work - Shegerian Law. The presence of racial discrimination is, unfortunately, still felt today in everyday life, even in the workplace.
While you may be able to recognize more apparent cases of discrimination, there are many subtle instances where it can fly past your radar, leaving you confused about what to feel or do next. In an ideal world, the color of your skin or your ethnicity should not be used to determine how well you could do your job. As the world continues to fight for this to become a reality, it will be helpful for you to know your rights, as well as what you can do in case you are put in such a position. What is Racial Discrimination? Racial discrimination in the workplace happens when an employee is treated differently based on their actual or perceived race or skin color. There are two types of racial discrimination: Under the law, there is a distinction between these two. Web Design in 2020 and Beyond: A Complete Guide.
Getting started with web design can be such an intimidating task – especially when you’re brand new to it.
Hostile Workplace: How to Know You're in One and What You Can Do About It - Shegerian Law. All jobs, no matter what industry, are stressful to some extent.
However, suppose an employee dreads going to work for various reasons, such as a bad boss, unpleasant coworkers, or a distressing work environment, among other things, it’s more than just general work stress. If going to work starts to make employees feel depressed or physically ill, that means they are coming into a toxic work environment, and some situations they face at work may be breaking some laws.
If there are signs that say you’re in a hostile workplace or you’re a victim of a hostile work environment harassment, you should act as fast as you can to address the issue immediately. What is a hostile work environment? The Legal Dictionary defines a hostile work environment as an “unwelcome or offensive behavior in the workplace, which causes one or more employees to feel uncomfortable, scared, or intimidated in their place of employment.” Effective Delegation: 5 Rules for Entrepreneurs - Outsource Access.
As a business owner, you know firsthand how responsibilities can pile up by the minute.
It may be tempting to own all daily tasks yourself to ensure things are done the way you want. Unfortunately, doing so can prove to be inefficient in the long run. Besides running the risk of spreading yourself too thin, you may overlook critical business aspects. Not to mention, hogging tasks can put you on the fast lane to burnout. Successful entrepreneurs know that prioritization is critical. Hiring Your First VA? 5 Tips for a Successful Onboarding Process - Outsource Access. When you hire a virtual assistant (VA), your business gets access to an expert who can handle low-priority and administrative work.
Therefore, having a VA will allow you to focus on more business-critical tasks while keeping costs relatively low. While VAs are skilled enough to handle nearly anything, they will need a fundamental understanding of your company and their role within it. This is where the onboarding process comes in. Entrepreneur Burnout: Why You Should Take a Break From Work - Outsource Access. Taking up the mantle of an entrepreneur is no easy task.
Running a business comes with many different challenges. Most can agree that owning a company is similar to raising a child—it’s a full-time commitment; it goes beyond regular waking hours, and success highly depends on one’s ability to remain focused. However, just as staying dedicated is necessary, knowing when to take breaks is just as important. What can a Financial Service Virtual Assistant Do for You? - Outsource Access.
Virtual assistants (VA) are heaven-sent for entrepreneurs, no matter the industry.
If you are a busy business owner, there are so many reasons why you should hire a virtual assistant. VAs are an excellent and cost-efficient source of help for critical tasks like answering emails, taking calls, scheduling meetings, and so much more. But did you know that they can be of great assistance in the financial services sector, too? That’s right. Local SEO Guide: How to Optimize Your Website for Local Searches.
When it comes to digital marketing, small businesses have their work cut out for them.
Ranking for popular industry keywords on the search engine results pages (SERPs) can be a near-impossible task when you’re up against big names. So, is search engine optimization (SEO) still relevant or even worth it for small businesses? Definitely! Specifically, local SEO is the key to tapping into your most powerful market: your local community. With local SEO, your brand can remain competitive in search results thanks to geographical relevance. Why is SEO Important? SEO aims to provide users with relevant and reliable organic search results. What is Local SEO? A Complete Guide to Hiring a Virtual Assistant for Your Business - Outsource Access. Hiring a virtual assistant (VA) can give your business an advantage. A VA can take care of mundane and administrative tasks, so you and your team can focus on core functions and strategies. As a result, your business enjoys a boost in efficiency and even a long-term increase in profits. What Can a Real Estate Virtual Assistant Do for You? - Outsource Access.
The real estate industry moves at lightning speed. You need to always stay on top of things to stay ahead of the competition. With everything involved in running and operating a real estate business, one of the biggest challenges is prioritizing tasks. 6 Statistics that Prove the Value of Hiring a Virtual Assistant - Outsource Access. Any entrepreneur can relate that launching a business can be quite taxing. In the early days, you will not just be the CEO of your dream company, but you will also be your own marketer, publicist, salesman, financier, project manager, and so much more.
This means a lot will be on your plate, and you will likely take on that challenge just to ensure that things will flow smoothly in your new venture. While this is an admirable trait, it might not really be ideal in the long run. With many responsibilities piling up, you run the risk of overlooking other business aspects that need your focus. The non-stop demands of work may even take away time from your personal life. Thankfully, virtual assistants (VAs) exist, saving busy business owners like you from going to the deep end.
There are numbers to prove that it works—and data doesn’t lie. How to Use Vitamin C Serum: A Guide for Skincare Junkies. Vitamin C is vital for your health. Adequate intake of this vitamin through foods or supplements is a must. When it comes to skin concerns like stubborn dark spots, Vitamin C can also be heaven-sent. With its antioxidant and healing properties, Vitamin C serum can significantly improve your skin’s appearance from inside out. Needless to say, maximizing the benefits you can get from Vitamin C requires knowing key aspects, such as how and when to use Vitamin C serum. To help you in this area, we’re here as fellow skincare enthusiasts to share tips on the proper selection and use of Vitamin C serum.
A Beginner’s Guide to Topical Vitamin C: What You Need to Know. If you’re slathering your skin with Vitamin C, you’re on the right track. With its many benefits, it should be no wonder why Vitamin C is being maximized not just for physical health but also for skin health. This nutrient can help you look your best when you use it as a brightening serum, giving your skin a spotless, glowing, and youthful complexion—practically everything you want to achieve in your skincare regimen! However, before you indulge yourself with a shot of this beauty ingredient, it’s worth getting to know Vitamin C first. This way, you can appreciate its role in your beauty and skincare goals. Here’s your guide in uncovering the A to Zs or the characteristics, sources, forms, and benefits of Vitamin C serum. 5 Virtual Assistant Training Tips for Upskilling - Outsource Access. Whether through a physical encounter or a video recording, training your virtual assistants (VA) is an absolute must.
Having a comprehensive onboarding process will help them get acquainted with your company and allow you to maximize their skills as soon as possible. Unfortunately, many entrepreneurs assume that their newly hired assistants already know what to do—such VA training mistakes inevitably leads to frustration. Training is essential for your employees in several ways. Training Your Virtual Assistant? Don’t Make These 6 Mistakes - Outsource Access. 26 Conversion Rate Optimization Stats to Fuel Your Blog Strategy. What’s better than racking up thousands of blog pageviews? Converting those pageviews into leads, or even better, a sale. But sadly, if you’ve been neglecting to implement a conversion rate optimization strategy for your blog, then the chances of that happening for your business are probably pretty slim. Everything You Need to Know About Social Commerce and Shoppable Posts - Spiralytics Inc.
An MSME's Guide to a Winning SMS Marketing Campaign - Mobile360. Around 5 billion people in the world—nearly 65% of the world’s population—can send and receive SMS messages. While smartphones and digital marketing may be on the rise, SMS messages have a massive potential for marketing efforts. In fact, consumers who receive SMS marketing messages are 40% more likely to convert.
7 Types of Text Messages You Should Be Sending Your Customers - Mobile360. More and more brands are now incorporating modern marketing strategies, such as social media marketing, email marketing, and pay-per-click advertising, to boost their business and drive customer engagement. However, some are missing out on one crucial channel, thinking that it has gotten out of date: SMS marketing. 5 Marketing Lessons from Lady Gaga - Spiralytics Inc. Lady Gaga has officially introduced her new era of “Chromatica” last May 29 around the world. With a little hiatus from her last full-length album “Joanne”, Gaga is back with a new sound from previously released singles such as “Stupid Love”, “Rain On Me”, and “Sour Candy”. “Rain On Me” hit number one on the Billboard Hot 100 breaking records for both Lady Gaga and Ariana Grande. While it’s no surprise that her song is performing well, this success was built by months of detailed marketing. The Marketing Power of FB Messenger and Viber: 19 Facts & Figures - Mobile360.
Thanks to technological innovations, marketing your business is easier than ever. Perks of Being Bilingual: Why Kids Should Learn Another Language. Got Laid Off or Furloughed? Here Are Your Legal Rights - Shegerian Law. Regardless of the circumstances, losing your job is never a good thing. However, the landscape of business operations has been shaken by the COVID-19 pandemic. A Complete Guide to E-Commerce Success - Spiralytics Inc. Workplace Sexual Harassment: Fast Facts and Stats You Need to Know - Shegerian Law.
Outsourcing Customer Support to the Philippines: Guide, Trends, and Facts - Telemarketing & Call Centre Outsourcing in Philippines. How to Use EAT to Outrank Your Competitors on Google - Spiralytics Inc. 3 Ways to Successfully Use Storytelling in the Sales Process - Spiralytics Inc. Using Social Media to Lift Spirits During a Global Crisis - Spiralytics Inc. How to Effectively Map Content to the Customer Journey - Spiralytics Inc. Anchor Strategy 101: 4 Tips for Link Building - Spiralytics Inc. 7 Steps to Building an Effective E-Commerce Store - Spiralytics Inc. The Marketer’s Guide to E-Commerce Website Optimization - Spiralytics Inc. Entrepreneurship Amidst COVID-19: Challenges and Opportunities - Mobile360.
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