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Tiger Woods Scandal Cost Shareholders up to $12 Billion (PhysOrg.com) -- Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost a collective $5 to $12 billion in the wake of the scandal involving his extramarital affairs, according to a new study by researchers at the University of California, Davis. The losses are separate from - and potentially much larger than - damage to Woods’ own earnings. “Total shareholder losses may exceed several decades’ worth of Tiger Woods’ personal endorsement income,” said Victor Stango, a professor of economics at the UC Davis Graduate School of Management and co-author of the study. With fellow UC Davis economics professor Christopher Knittel, Stango looked at stock market returns for the 13 trading days that fell between Nov. 27, the date of the car crash that ignited the Woods’ scandal, and Dec. 17, a week after the golf great announced his indefinite leave from the sport. On the other hand, Accenture, a global management consulting firm, experienced no ill effects following the accident.
How to start a dividend portfolio with $5,000 « Intelligent Speculator Anytime we talk about stock picks or building a portfolio, one of the most asked questions on this blog is how to start building the portfolio itself. It’s easier said than done of course and lends easily to procrastination. Of course, this is what makes the biggest difference in the end. Making the right picks and trades is important but getting started, to actually build the portfolio is the real critical part. That being said, we decided to write a general guide. If you follow these steps, you should be able to take that initial amount ($5000 in this case) and multiply it many times over to build yourself a solid dividend portfolio that can help you achieve your ideal lifestyle through passive income.
Is Tiger Woods golf game being affected by the recent loss of sponsor Tag Heuer? - National celebrity infidelity For a while, it seemed like Tiger Woods was off to a good start. Now things are rapidly going downhill. It’s obvious that the Bridgestone Invitational will not be the comeback Tiger, his fans, and the world of golf were hoping for. But there may be a plausible explanation as to the reason why. Banka.hr Did Nike Really Gain From Tiger Woods' Scandal, as the Numbers Suggest? Last Updated Dec 14, 2010 8:38 PM EST From a financial point of view, Nike (NKE) was right to stick by Tiger Woods despite the scandal that enveloped him in 2009, but the fascinating new study that makes this case also suggests that when brands encounter controversy they ought to destroy the village in order to save it, so to speak. That can't be right. Carnegie Mellon University's Tepper School of Business looked at Nike golf ball sales from the pre- and post-Woods scandal periods, in which most brands chose to sever their ties with Woods. The academics compared that to the effect Woods had on Titleist before and after he ended his endorsement of that company in 2000. Overall, the scandal cost Nike $1.7 million in sales and lost the company nearly 105,000 customers, the study shows:
Lider - Početna Study shows Tiger Woods impact on Nike and Golf - Business Review USA