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On Choosing Type

On Choosing Type
First Principles Typography is not a science. Typography is an art. There are those who’d like to ‘scientificize’; those who believe that a large enough sample of data will somehow elicit good typography. However, this sausage-machine mentality will only ever produce sausages. That typography and choosing type is not a science trammeled by axioms and rules is a cause to rejoice. Before we get to the nitty-gritty of choosing type, let’s briefly talk about responsibility. If you’ve understood the above two paragraphs, then you’ll know that what follows is not a set of rules, but rather a list of guiding principles. Sans or Serif? In my opinion, a lot of time is wasted attempting to prove that one is better than the other for setting extended text. Rather than write another ten paragraphs on this topic, I’ll simply say that we read most easily that which we are most familiar with. Guideline One: honour content This, of course, should be every typographer’s mantra. Guideline Two: read it

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Font Newsletter Archive Our popular email newsletters are a benefit of FontShop.com membership. We regale our subscribers with new and free fonts, typographic tips and trends, and important FontShop developments. Get FontShop News: Brooding Cityscapes Painted with Oils by Jeremy Mann San Francisco-based artist Jeremy Mann executes these sublime, moody cityscapes using oil paints. To create each work he relies on a wide range of techniques including surface staining, the use of solvents to wipe away paint, and the application of broad, gritty marks with an ink brayer. The resulting paintings are dark and atmospheric, urban streets seemingly drenched in rain and mystery. Mann’s work is in no way limited to cityscapes, he also paints the human figure, still lifes, and landscapes. He currently has work at John Pence Gallery and you can see many more of his cityscapes here.

A Guide to Web Typography. The Basics: contrast, size, hierarchy, space The Basics Typography for the Web has come a long way since Tim Berners-Lee flipped the switch in 1991. Back in the days of IE 1.0, good web typography was something of an oxymoron. Today things are different. The 100 best free fonts We've scoured the web to present you with a fine and varied selection of free fonts. Including scripts, serifs, and a range of ligatures, these fonts will give you greater flexibility in your designs, and add to your arsenal of design tools. This list represents the 100 best free fonts we've found in a variety of styles. However, for specialist fonts that won't cost you a penny, read these: And don't forget to let us know which types of fonts you'd like to see more of. Simply fill in the form below...

Typographic Marks Unknown There are many typographic marks which are familiar to most, but understood by few. Most of these glyphs have interesting histories and evolutions as they survived the beatings given to them through rushed handwriting of scribes and misuses through history. They now mostly live on our keyboards and in our software, and a few are used often, so it seems only fitting to know where they come from and how to correctly use them. The Pilcrow Stumblers Who Like Most Amazing Miniature Food Artworks by Shay Aaron Shay Aaron is a brilliant artist from Israel who makes the most astonishing miniature food jewelry. These foodstuffs look so beautiful that we would desire to eat them. Actually, there’s a whole market out there for miniature food. Choose a basic leading that suits the typeface, text and measure “Vertical space is metered in a different way [to horizontal space]. You must choose not only the overall measure – the depth of the column or page – but also a basic rhythmical unit. This unit is the leading, which is the distance from one baseline to the next.” Leading (pronounced “ledding”) is so called because, in mechanical presses, strips of lead are placed between lines of type to space the lines apart. Leading is achieved in CSS through the line-height property.

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Five simple steps to better typography – April 13th, 2005 – Typography, I find, is still a bit of mystery to a lot of designers. The kind of typography I’m talking about is not your typical “What font should I use” typography but rather your “knowing your hanging punctuation from your em-dash” typography. Call me a little bit purist but this bothers me. So, in an attempt to spread the word here’s the first of five simple steps to better typography. To kick it off, part one is about the Measure.

Choosing the right font is crucial for your visual communication project. Here are some tips to help you decide which type of font is right for your project! by baileykretz Oct 1

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