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On Choosing Type

On Choosing Type
First Principles Typography is not a science. Typography is an art. There are those who’d like to ‘scientificize’; those who believe that a large enough sample of data will somehow elicit good typography. However, this sausage-machine mentality will only ever produce sausages. Before we get to the nitty-gritty of choosing type, let’s briefly talk about responsibility. If you’ve understood the above two paragraphs, then you’ll know that what follows is not a set of rules, but rather a list of guiding principles. Sans or Serif? In my opinion, a lot of time is wasted attempting to prove that one is better than the other for setting extended text. Rather than write another ten paragraphs on this topic, I’ll simply say that we read most easily that which we are most familiar with. Guideline One: honour content This, of course, should be every typographer’s mantra. [typography] is a craft by which the meanings of text (or its absence of meaning) can be clarified, honored and shared…. type terms

Brooding Cityscapes Painted with Oils by Jeremy Mann San Francisco-based artist Jeremy Mann executes these sublime, moody cityscapes using oil paints. To create each work he relies on a wide range of techniques including surface staining, the use of solvents to wipe away paint, and the application of broad, gritty marks with an ink brayer. The resulting paintings are dark and atmospheric, urban streets seemingly drenched in rain and mystery. Mann’s work is in no way limited to cityscapes, he also paints the human figure, still lifes, and landscapes.

The non-typographer’s guide to practical typeface selection Warning: This article contains nothing nearly as meaty and complex as my dissertation about chiasmi from a few weeks back. But I promised I’d follow up with a more detailed report of my five minutes of fame at SXSW 2005, so here she goes. Let’s be frank right off the bat: I don’t presume to be a typographer, or even anything close to an expert with a replete knowledge of typography and its history. Instead, I take a more practical approach to typeface selection, given the environment I’m generally in rarely requires that I need to complicate the process further. My apologies beforehand (have I prefaced this article with enough disclaimers already?) Make a list of those “familiar” typefaces that you trust and know will work well in a variety of projects Supplement that list with a list of “unfamiliar” typefaces that address any specific objectives for the project at hand Test each typeface at small and large sizes Test both caps and lowercase 1. Don’t reinvent the wheel here. 2. 3. 4. 5.

The 100 best free fonts In this freshly updated free fonts for designers post, we bring you the world's best free fonts. We've filtered out the diamonds from the thousands of less perfectly designed free fonts available online, for you to use in your designs and illustrations. Get Adobe Creative Cloud now This list represents the 55 best free fonts we've found in eight categories. You can use the drop-down menu at the top of the page, or the boxout, right, to jump to the section you want. Don't forget, we have many other articles covering specialist font types including handwriting fonts, kids' fonts, cursive fonts, beautiful fonts, web fonts, professional fonts and more. Most of the typeface collections listed here can be used in your projects for free, but please be sure to check the terms. Serif fonts 01. This free serif display font takes inspiration from the late 18th century European Enlightenment and the work type designer John Baskerville. 02. Lora is a free font that has its roots in calligraphy. 03.

Abstract Fonts - 13,514 Free Fonts Stumblers Who Like Most Amazing Miniature Food Artworks by Shay Aaron Shay Aaron is a brilliant artist from Israel who makes the most astonishing miniature food jewelry. These foodstuffs look so beautiful that we would desire to eat them. Actually, there’s a whole market out there for miniature food. Not actual stuff you can eat, but beautifully hand made designs of steaks, burgers, pies, vegetables, eggs and pretty much food artworks you can think of. Comments comments Technical Web Typography: Guidelines and Techniques Advertisement The Web is 95% typography, or so they say. I think this is a pretty accurate statement: we visit websites largely with the intention of reading. That’s what you’re doing now — reading. With this in mind, does it not stand to reason that your typography should be one of the most considered aspects of your designs? Unfortunately, for every person who is obsessed with even the tiniest details of typography, a dozen or so people seem to be indifferent. Creative and Technical Typography I’m not sure these two categories are recognized in the industry but, in my mind, the two main types of typography are creative and technical. Creative typography involves making design decisions such as which face to use, what mood the type should create, how it should be set, what tone it should have — for example, should it be airy, spacious and open (light) or condensed, bold and tight, with less white space (dark)? We’ll focus on technical type in this article. We’ll learn about: <! Beware! <!

Mexout on Behance Mexout is a fresh-mex eatery in Singapore. We imagine Mexout to be a young eccentric Mexican food expert, or "Mex'pert" as we've coined it, who i… Read More Mexout is a fresh-mex eatery in Singapore. How to Choose a Typeface Advertisement Choosing a typeface can be tricky. The beauty and complexity of type, combined with an inexhaustible supply of options to evaluate, can make your head spin. But don’t be baffled — and don’t despair. While there are no easy-to-follow rules on how best to choose a typeface, there are many tried-and-true principles you can quickly learn and apply to make an appropriate typeface choice. If you work systematically through the options below, you’ll have a winning typeface choice in no time. What Is Your Goal? The first thing you have to do in order to choose a typeface is form a strong impression in your mind about how you want your audience to react to the text. Perhaps the hardest part of breaking down the typeface selection process is understanding which parts are more subjective and which parts are more objective. Legibility It may seem at first glance that legibility and readability are the same thing, but they are not. Quick tips for great legibility: Readability Design Intent

How to Create 3D Type in Perspective in Illustrator CS6 In this tutorial you will learn to create 3D Typography using the Perspective Tool, Blends and some of the new features of Adobe Illustrator CS6. Step 1 Start by creating the text or shapes in 2D. Step 2 Select each word and Group the letters together (Ctrl+G). Step 3 On a new layer, draw a rectangle larger than the artboard which will be our background. Step 4 Select all of the word shapes and increase the Stroke Weight to 4pt. Select Align Stroke to Inside, then add a Linear Gradient to the stroke. Step 5 Select the Fill and add a dark to light gradient to it vertically, so the stroke contrasts with the fill and gives us a highlight effect. Step 6 Now we are going to create a simple gloss effect on each of the letters. Use the Pen Tool (P) to draw a shape over the letters which cuts through diagonally (as below). Select the shape and press Ctrl+C to Copy it. Repeat this for each letter. Step 7 Select all of the new shapes made with the Pathfinder and select Align Stroke to Inside. Step 8 Step 9

Playtype | Typographer's Glossary Serif: Serif's are semi-structural details on the ends of some of the strokes that make up letters and symbols. A typeface that has serifs is called a serif typeface (or seriffed typeface). Some of the main classifications of Serif type are: Blackletter, Venetian, Garalde, Modern, Slab Serif, Transitional, and Informal. Fonts in each classfication share certain similiar characteristics including the shape or appearance of their serifs. Serif fonts are widely used in traditional printed material such as books and newspapers.

Choosing the right font is crucial for your visual communication project. Here are some tips to help you decide which type of font is right for your project! by baileykretz Oct 1

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