The Loerie Awards The Loerie Awards Company NPC (Registration No. 2005/010969/08) (the “Company”) is the organizer, administrator and owner of The Loerie Awards (the “Awards”), which includes an annual award ceremony and related activities which promote and reward creative advertising excellence. The Company is also the owner and operator of the website located at www.loeries.com (the “Website”). These terms and conditions are binding on all persons that access the Website (referred to as “Users” and/or “Entrants”, as defined below). By entering the Website, the person accessing the Website agrees to be bound by these terms and conditions.
Advertising Sites and Blogs We're looking for regular contributors to The Inspiration Room. See here for more information. AIMIA Awards - AIMIA Year after year the AIMIA Awards continue to grow in size and success. The AIMIA Awards, also known as “The Amys” in the digital industry, are a celebration of the great work from Australia’s Digital Content, Services and Applications industry. Entries are judged by a panel of over 140 Australian and International industry experts. Great Direct Mail Piece Puts a Porsche in Your Driveway Usually, when someone sneaks up to a rich guy's house and drives off with a Porsche, it's a reason to call the police. This time, it might be a reason to call an auto dealership. In a clever spin on direct mail for Toronto's Pfaff Automotive, Canadian agency Lowe Roche photographed one of the dealership's Porsches in the driveways of affluent homes, then used each image to create an ad left at the home where it was shot. The headline: "It's closer than you think."
Social media video case studies - 10 of the best If there is one trend that has been on the rise in recent times in social media it is the social media campaign video which brands and businesses produce to show bring their innovative campaigns to life. There are 100s produced every week but we have scoured the web to find the best ones here. You'll be able to get some great inspiration to help create your own innovative campaigns. The case studies come from all over the world and use a variety of social platforms including a couple from Facebook, video streaming, apps and Twitter. Many of the campaigns mix the offline and online worlds and they all show great creativity and innovation. Check out this list of 10 great social media video case studies...
Taco Bell Whips Up QR Codes From Lemons and Avocados Taco Bell has just launched a new Cantina Bell menu, partnering with chef Lorena Garcia to create gourmet-inspired bowls and burritos featuring new ingredients for Taco Bell (including whole black beans; cilantro rice; all-white meat chicken in a citrus and herb marinade; guacamole made with Hass avocados; fire-roasted corn salsa; creamy cilantro dressing; and pico de gallo). As part of the launch, Draftfcb Orange County created print ads that broke this week in People and Us Weekly featuring QR codes made from fresh lemons and avocados. The codes link through to platefuls of information about the new menu and about Garcia (who was featured on NBC's America's Next Great Restaurant and will be on the new season of Bravo's Top Chef Masters later this summer). Critics will grouse that QR codes themselves are a bit of a lemon. But used in innovative ways, they can occasionally be appetitizing.
Top Ten Real World Interactive Campaigns We love to see companies thinking outside the box and creating innovative campaigns that engage fans and actually work. So we've compiled the Top Ten Real World Interactive Campaigns for you to enjoy this weekend! These companies harnessed the power of social media and took it out into the real world, with brilliant results. In no particular order, here we go!
NZ's most trusted brand revealed By Idealog, Porirua chocolate maker Whittaker’s has been voted New Zealand’s most trusted brand in the annual Reader’s Digest Most Trusted Survey, revealed in the August issue of Reader’s Digest New Zealand. Whittaker’s moved up three places to top the 2012 list, knocking last year’s number one – St John’s – from its perch down to number two. Founded in 1896, Whittaker's now has more than 70 products in its range and exports to Asia and Australia. Cooking and baking goods brand Edmonds made an impressive debut at number three, while Dettol fell from two to eight.
If Every Ad Were an Apple Ad, You'd Be Horribly Bored Ads that just show pictures of products are boring. Unless they're Apple products. Because Apple products are thin, sleek and revolutionary. Wheat Thins are also thin. Sliced bread is revolutionary. Ad Agency Creates a Cookbook You Can Actually Eat I can't believe I'd never seen an edible cookbook until German ad agency Kolle Rebbe made one. How do I miss these things? The agency made this specific edible cookbook for a publishing-company client as a promotional item (copies were sent to a number of the company's top business partners "as a customer loyalty measure and was intended to generate and draw attention to the publisher’s range of cookbooks"). It featured pages made with fresh pasta that could be cooked like a lasagna with some sauce and cheese, or as a Texas lasagna with some eggs and hot pork sausage. Pretty sure the latter recipe wasn't in the book, though. And speaking of, I recommend copying the recipes into a notebook or something before preheating the oven.
Best Slogans: the experts' view As regular readers of the CR blog will be aware, we are devoting a forthcoming issue of the magazine to looking at the best slogans ever. We canvassed your opinions on the blog, and have now approached a panel of industry experts to give us their top five slogans. Here's what they picked... John Hegarty, BBH