Qualcosa sta cambiando: Marketing Tradizionale vs. Content Marketing. Digital Marketing. 11 Skills That Will Make You Successful In A Content Marketing Career. “What are you ever going to do with that?”
That’s the usual response I’d get when people would ask what my college degree was in (it was art and art history). There would be a prolonged moment of silence and then that question. I don’t know if that prolonged moment of silence was in honor of the memory of what they thought was now-gone employability.
I can promise you that as I got older and there was more distance from my college graduation, I fretted less. Because in the ensuing years, I learned that the answer to that question was: quite a lot. Untitled. The Advanced Guide to Content Marketing. 3 bias cognitivi usati dagli esperti per creare contenuti persuasivi. The Three Habits of Highly Effective Demotivators. Jake, a young marketing whiz, thought he’d found his perfect match in a well-funded technology startup in the academic sector.
(It’s a real company, but I’ve changed all names.) For the first few months, Jake was in heaven: smart colleagues, plenty of autonomy, an open field of savvy customers looking for solutions in a hot sector, behind-the-curve competitors, and a terrific product he could sell with his heart. The only problem was Lawrence, the startup’s CEO. Lawrence was brilliant, no doubt about it, and great when it came to dazzling the venture crowd. He’d step into a roomful of funders, deliver the gospel as he saw it, paint a thrilling picture of the company’s future, and walk away with bulging pockets. But among his super-talented employees, most of whom had joined the company because they felt inspired by the service the company offered, Lawrence was known mostly as the “DM.” La mia idea di comunicazione.
Why the Growth Mindset is the Only Way to Learn. How Companies Can Profit from a “Growth Mindset” To hear Carol Dweck discuss her work on individuals and growth mindset, visit the IdeaCast “The Right Mindset for Success.”
Download this podcast When Carol Dweck was a graduate student, in the early 1970s, she began studying how children cope with failure—and she quickly realized that “cope” was the wrong word. “Some didn’t just cope—they relished it,” she says. “For some people, failure is the end of the world—but for others, it’s this exciting new opportunity.” Dweck, now a psychology professor at Stanford, spent the next several decades studying this dichotomy, which she originally described using the clunky academic monikers “fixed mindset entity theory” and “incremental theory.” Now Dweck is extending her work on mindset beyond individuals—and the extension has important implications for managers.
How a Decision Room Can Enable Change and Innovation. One of the challenges leaders face in times of uncertainty and rapid change is helping senior managers to engage in bigger-picture thinking.
To enable this process, a growing number of companies are creating “decision rooms” – dedicated areas that help them visualize challenges and opportunities from a number of perspectives and make better decisions. David Sibbett, in his new book, Visual Leaders: New Tools for Visioning, Management and Organizational Change, explains why a growing number of organizations are dedicating meeting space to creating visual environments called “decision rooms” that are designed to better support bigger-picture thinking and innovation. “Much of leadership is focused on guiding people to do things that will produce superior results for the organization,” he explains. “This is a process of maintaining the big picture… and then making astute choices of what to do next. Apprendre en mode BYOD (Bring Your Own Device) : Dossier complet. The Future of Marketing 2016: New Roles, and Trends. Zero Moment of Truth e content marketing: soddisfa la domanda giusta.
The Complete Beginner's Guide to Creating Marketing Personas. I am writing this post to Dan, Mary, Steven, and Rachel—one of whom is likely you.
You see, Dan, Mary, Steven, and Rachel are personas, created with a combination of raw data and educated guesses, representing slices of this blog’s readership. Dan could be you, and Mary could be your coworker. What these sketches provide is a touchstone for creating content: When I can put a name and a background to the people reading what I write, I can hopefully meet their needs even better. The same holds for marketing and sales. Building personas for your core audience can help improve the way you solve social media challenges for your customers.
MarketCulture Blog - Using a Customer Culture for Competitive Advantage. A product centric organization is one that is focused on the products it brings to market rather than the customers that buy those products.
It looks to develop new products by leveraging technology or specialized skills that exist in the company. It starts by looking internally at its capabilities rather than externally at what needs are not being met. The chart below is a simple comparison of the two approaches: In large complex organizations a product focus provides management with direct line of site into which products are selling well, at what profit and clear product owner accountability. MarketCulture Blog - Using a Customer Culture for Competitive Advantage. The world of business has rapidly transformed over the past 15 years.
From a world where businesses controlled supply, controlled the message and could dictate terms to customers to one where customers have a much louder and more influential voice. While we have always been advocates of businesses that act in the best interests of their customers, it seems market forces are now compelling all businesses to behave this way. 5 cose che non vi hanno detto sul video per Adidas. L'innovazione va raccontata altrimenti non esiste. Melegatti può essere salvata mentre distrugge il suo brand? Le nuove regole del marketing. Tips and Techniques. Tools. 5 patterns behind successful billion-dollar consumer Web companies.
There are five strategies, or patterns, that set apart leading internet startups – or the billion-dollar club companies – from all the rest.
Effectuation: Comment les entrepreneurs pensent et agissent… vraiment. La théorie entrepreneuriale de l’effectuation existe depuis dix ans, mais elle commence seulement à gagner en visibilité en dehors des cercles universitaires.
Le cycle du changement de Hudson. Building A Purposeful Brand. As part of our ongoing work on #ProjectReconnect with the WFA, we recently explored the premise that all brands today must be ‘purposeful’.
They’ve been kind enough to let us share our findings here too. Drawing out the different voices within the three horizon methodology for Innovation. We so often struggle to articulate our innovation activity and then can’t seemingly project our plans into the future in consistent and coherent ways. We often lack the framing necessary. If this rings true of the innovation activity in your organization, then it is in danger of being seen as isolated, one-off events, that fail to link to your organizational strategy. Furthermore you’ll be missing out, or not capitalizing on emerging trends and insights where fresh growth opportunities reside.
I so often come back to the messages we need to learn, which centers around the three horizon methodology. Boids. How do you make birds flock in pursuit of prey and in avoidance of predators? And how do teams within an organization help the organization adapt to change? Flocking is a complex group behavior.
Birds aren't taught how to flock and there is no centralized command structure telling them where and how to fly together. Yet, birds which have had no past experience with one another can exhibit complex patterns of collaboration and communication. Even more astounding, each flock is constantly inventing new patterns of flight in response to a changing environment, rather than following a predetermined course. A researcher studying complex systems (such as an interacting flock of birds) often uses computer models, or simulations, to attempt to re-produce events similar to real-world phenomena - the more accurate the simulation, in theory, the more one understands about the full system.
Innovation and Narrative. Are You an Innovator? People are often confused about whether they are innovators or not. They might think of Steve Jobs and say to themselves, “That’s not me, I have never done anything remotely that significant.” They question whether they are, or can be, innovators. Principes clés pour mettre en oeuvre une coopération stigmergique. La stigmergie est un mécanisme de coordination indirecte qui permet la construction de structures très performantes dans des environnements hautement complexes et changeants.
Si la stigmergie a été à l’origine observée dans la nature, des travaux récents montrent l’ubiquité et la productivité de ce mécanisme. Pourtant si on commence à mieux comprendre son fonctionnement, son application et sa mise en œuvre au sein d’une organisation humaine est un sujet qui n’a pas été traité en profondeur. Dans cet article nous verrons quels sont les principes clés pour faciliter la mise en œuvre d’une coopération stigmergique dans une organisation.
Dans la deuxième partie de l’article nous verrons comment ces principes sont appliqués dans le contexte de Wikipédia, un très bel exemple d’organisation stigmergique. Why Do Good Ideas Fail? This Diagram Explains. The Mini Business Plan — Nora Conrad. A. What is your why? Why are you starting a business? Don't give an easy answer like "to help people" or "to make money". Purple Goldfish Project. #21. From John Phelps Jr. “We have a little example of lagniappe here at GG, LLC. To generally promote our online shopping business, both the non-profit fundraising application and the employee benefit program, we sponsor a discount prescription drug card. QUICKSUMO "The Entrepreneur's Newsletter" The Wisdom of Not Understanding. Ben Radford Volume 22.3, Fall 2012 About two years ago during a conversation, a friend of mine mentioned a movie she thought I’d really like. In fact it was a documentary, and as a fan of docs, I was eager to hear more about it.
“You’d find it interesting,” she said. “It’s kind of about stuff you investigate. I had indeed heard of the film, a New Agey jumble of pseudoscience and mysticism about supposed links between consciousness and quantum physics, produced by followers of J.Z. Not wanting to get into an argument with my friend, I just let the conversation trail off.
How to Manufacture Desire: An Intro to the Desire Engine. Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Putting people first - Towards social business design. Social Media. Social Media Italia. The Social Media Road Map. Faites la peau à 20 mythes des médias sociaux - Le Blog Kinoa. Conversation Agent. Mobile Marketing. Mobile-Lives-Of-College-Students. Author Branding/Platform. The Blog /// Digital, Buzz, viral & social media marketing agenc.
Cognition: The blog of web design & development firm Happy Cog. Cinzia di martino. Web Target - web marketing magazine. B&G - Glossario di Comunicazione. Quello che vogliono i clienti. Ouvrir et gérer vos comptes sur les réseaux sociaux. LaunchRock - Set up a “Launching Soon” page in minutes. HootSuite. Easily manage all your social network settings.
Cross-posting tools: Be efficient — but be smart. Social Media Tools List: +100 Social Media Tools. Social Media Tools 101 (From Blogs to Wikis) Blog e Web 2.0: Strumenti e Risorse su Online Publishing, Internet Marketing, Search Engine Optimization, Web Design, Comunicazione Visiva e Collaborazione Online. Bus. start up info. Product vs Project Manager.
Community management. Qu’est-ce que le Perception Management ? CloudNine - Tech public relations blog. Social Fresh - The Business of Social Media. 26 Tips for Managing a Social Media Community. Je suis Community Manager - Community Management, lifestyle. Passion Net - Un blog geek et high-tech. How to Argue for Social Media. Autour du Web. 4 Steps to a Social Media Strategy. Community management : comment bien gérer sa communauté ? - Le Blog Kinoa. Brands, SM & conso. Social Media Campaign Management: Spredfast.
Step-by-Step Guide to your Social Media Success. If You Love Your Brand, Set It Free. Why Branding Is An Artifact Of The Past. Advertising - Totemic Branding. 5 Community Types Brands Must Choose From. Persuasion, influence. Crisis Communications. Who influences you? And who do you influence? The rise of "influence." Contagious Communications. Why Your Brand Should Piss Someone Off. Appliquer l’analyse stratégique au lobbying. 49 Ways to Gain the Trust and Loyalty of Your Audience.
How to Manipulate People For Fun (and Profit) Here's how 'irrational' customers help your brand. Using Social Media. Revisit - demo. The Buzz Bin. Social Media Stratagies. Réseaux Sociaux, Entreprise 2.0. 5 Rules For Marketing In The Age Of Discovery. 6 Ways to Acquire New Customers via Social Media.
Découvrez les réseaux sociaux thématiques. From Social Media To Social Business Design.