Inside Station F: The grander ambitions of Ubisoft. Saving Siege: Ubisoft's Hard Fought Victory. The pitch that convinced Miyamoto to back Mario Rabbids - Here's A Thing. Ubisoft is backing new platforms like Google Stadia to expand gaming. Yves Guillemot wants gaming to reach billions more people.
That’s why the CEO of Ubisoft, one of the world’s biggest video game companies, welcomes cloud gaming platforms such as the newly announced Google Stadia. In advance of the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles this week, I spoke with Guillemot about his views of the game industry and the opportunity to make games more accessible to a lot more people. He was bullish on cloud gaming services like Stadia and their ability to bring gamer to wider audiences. “What we saw [with Stadia] is that streaming is going to [be big],” Guillemot said. ” It will be available for free if you play on a low resolution.
[It’s revolutionary, it’s going to give access to everyone and with the ability to play on a tablet]. “These two events are huge,” he added. Above: Google has a few colors for its Stadia controllers. The Future of Entertainment Takes Shape at The Ubisoft Entrepreneurs Lab. The Ubisoft Entrepreneurs Lab, now in its fourth season, is a partnership program between Ubisoft and various startups in the technology and entertainment sectors.
The program is based in Paris at STATION F — the world’s biggest startup campus — and, for the first time, at the Infocomm Media Development Authority’s (IMDA) PIXEL innovation space in Singapore. Each season of the program invites startups to develop their business with direct consultation from Ubisoft experts, and the latest season’s selected themes are blockchain and extended entertainment. Recently, a few of the chosen startups met with Serge Hascoët, Ubisoft’s Chief Creative Officer and Creative Director, to discuss their businesses and receive advice and guidance. As the program’s mentor this season, Serge sat down after the meeting to chat with us about the program, his role as a mentor, and his thoughts on creativity in technology. How do you see your role as the sponsor of this season? Pauline Jacquey’s World Tour: The Unlikely Journey of Ubisoft’s Punk Nomad Fixer. Watching Pauline Jacquey clamber up the rusty red dumpster makes my nerves jangle.
It’s nearly as tall as she is, and she has to use a nearby trash can as a step up, its top buckling under the thick soles of her boots. Eventually, she’s crouched on the dumpster’s flimsy, plastic lid, and as she pushes herself upright it creaks. She sways, a gust of wind threatening to push her to the concrete below. But with a waving of arms, she finds her balance, and is soon stood up straight, outlined by the graffiti on the brick wall behind her. Ubisoft: Are Videogames the Teachers of Tomorrow. The AIAS Game Maker's Notebook: Ashraf Ismail of Assassin's Creed. The Rise And Fall Of The Frag Dolls, A Group That Blazed Trails For Women In Gaming.
Ubisoft Berlin's growth ambitions will need government support. 'We can launch games whenever we're ready and whenever we want,' says Guillemot. Ubisoft hasn’t shied away from delaying games when the company believes they could use some more time in the game development oven.
Following the most recent delay of the pirate game Skull and Bones, an investor asked Ubisoft leadership about their feelings regarding quality versus timing when it comes to delaying games. Ubisoft CEO Yves Guillemot explained that, while the company has historically found January through June even late August as a good time to launch products, he has now found the market more receptive to Ubisoft’s growing preference for quality-over-timing. Ubisoft Responds To Fortnite's Massive Popularity, Teases It May Follow The Trend. Like other publishers before it, Ubisoft has now responded to the massive, worldwide success of Epic's free-to-play battle royale game Fortnite.
During an earnings call today, Ubisoft CEO Yves Guillemot started off by confirming that Fortnite--and other battle royale games--have indeed had some kind of impact on Ubisoft. However, this is nothing new in gaming, Guillemot pointed out, and more importantly, it hasn't stopped Ubisoft's business from performing well. "What we see is it has an impact," Guillemot said about the rise in popularity of battle royale games. "It happens when other games are launched, like when Call of Duty is coming. It has an impact on all the games we have. Ubisoft a un objectif de 5 milliards de joueurs ! Ubisoft's AI in Far Cry 5 and Watch Dogs could change gaming. Ubisoft's "Minority Report of programming" Ubisoft Berlin's growth ambitions will need government support.
7 leçons d'innovation à retenir d'Ubisoft. Qui ?
Caroline Jeanteur, Chief Strategic Innovation Officer, d'Ubisoft. Quoi ? Les leçons d'innovation d'Ubisoft, distillées lors de la rencontre ID Le Club du 16 janvier, organisée en partenariat avec Emakina, Hootsuite et TeamInside dans les locaux de Spaces Opéra. Comment ? Avec 23 ans de maison, Caroline Jeanteur est un "bébé Ubi" : entrée à l'époque où l'éditeur produisait des CD-Roms éducatifs, elle est aujourd'hui à la tête du département de l'innovation stratégique du troisième éditeur de jeux vidéo mondial. Talking Ghost Recon, Assassin's Creed, and Xbox Scorpio plans with Ubisoft Producer Xavier Poix. Five brothers founded Ubi Soft Entertainment Software in a small town in Brittany in 1986.
A modest beginning for a company that’s now a household name. Today, the company (now called Ubisoft) employs thousands of people across the globe, and its gargantuan workforce produces some of the biggest franchises in gaming. These are games that have come to define action-adventure open-worlds; games like Assassin’s Creed and Ghost Recon. ￼￼￼￼￼￼￼Despite its massive reach, however, Ubisoft still retains a significant French presence, and these studios are home to some of the company’s most celebrated creatives. To find out more, we sat down with Xavier Poix, the man responsible for managing Ubisoft’s entire French operation.
How Ubisoft Reflections is Helping Newcastle's Games Industry Grow Home. Last summer, the city of Newcastle played host to the very first ‘Great Exhibition of the North’, an event running from June to September designed to showcase the business and cultural acumen of the region.
People who live here are immensely proud of the area. They’re proud of their football clubs, they’re proud of the mining and shipbuilding heritage that at one point made the area a world leader, and they're proud of the region's manifold accents, cultures, and rich histories. But it can still be grim up North. Most of those old industries have long since disappeared, and looking at government statistics shows that this remains a region sorely in need of further regeneration and investment. The North East lags behind most of the rest of the U.K. in terms of poverty levels, life expectancy and more.
"It was fun to help integrate the characters from Grow Up in their app and print marketing," says Jack Couvela, senior art director at Ubisoft Reflections. ‘Child of Light,’ ‘Werewolves Within’ Adaptations in Works at Ubisoft. Ubisoft is working on scripts for a “Child of Light” live-action television show and a “Werewolves Within” movie, the company told Variety.
Both video game adaptations are products of the company’s inaugural Women’s Film and Television Fellowship. “We were so thrilled with the outcome of this fellowship, it is exactly what we wanted,” Margaret Boykin, director of film development, told Variety. Ubisoft's Creative Head Talks The Future Of Assassin's Creed And Splinter Cell. A 30-year veteran of Ubisoft, chief creative officer Serge Hascoet has his fingerprints on every game the French publisher releases.
His editorial staff is currently on a strong run, overseeing the successful reboots of core brands like Assassin’s Creed, Rainbow Six, and Ghost Recon. We spoke with Hascoet about the evolution interactive entertainment. Let’s talk about building new IP. There are some interesting examples from Ubisoft where for Assassin's Creed III the Singapore team built the sailing technology, you doubled down on that with Black Flag, and now you're breaking that off and creating a unique pirate brand with Skull & Bones. How do you decide when you want to turn a new gameplay concept into a new brand or bring it into the fold with a pre-existing franchise? How has the editorial team at Ubisoft HQ evolved over the last decade? 10 Years of Evolution of the Assassin's Creed Brand. Ubisoft's Finished Unreleased Wii U Game - Game History Secrets.
Worlds = Business - Anne Blondel-Jouin & Tommy François - Lab Postal 2018. Ubisoft Milan and Playing With IP. Jem Alexander speaks to Ubisoft Milan’s Dario Migliavacca and Davide Soliani about the role of passion in development and working with Nintendo on Mario + Rabbids Kingdom Battle Mario + Rabbids Kingdom Battle went from ridiculous rumour to laughable leak to one of critics’ favourite strategy games of the year faster than you could say “It’s-a me!”. This bizarre amalgamation of disparate worlds should, according to everyone who heard the rumours and saw the leaks, have been dead on arrival.
And yet, here we are. Boiling together two intellectual properties to create an honest-to-goodness love serum isn’t an easy task, nor is it an opportunity that comes along every day. IP licensing is a notoriously strict area of the law and companies are understandably very protective of their universes. So when Nintendo approached Ubisoft to build a playground in which the Mario and Raving Rabbids characters could all frolic together, it was an opportunity that came with astounding pressure. People of the Year 2017: Ubisoft Milan and Paris. Ubisoft, la réussite d'un modèle de management centré sur l'innovation. Ubisoft, réussite française dans le domaine des jeux vidéos a déjà plus vingt ans et des centaines de jeux au compteur.
L'éditeur possède depuis toujours une culture de l'innovation inscrite dans une quête insatiable d'anticipation et de proposition continuelle de nouvelles expériences à ses millions de joueurs. Durant le HUBFORUM 2017, nous avons eu l'opportunité d'échanger avec Caroline Jeanteur, Chief Strategic Innovation Officer chez Ubisoft. A Conversation with Lidwine Sauer. Lidwine Sauer is Director of Insights and Trends for Ubisoft's Strategic Innovation Lab.
For more than 10 years, she’s led innovation projects to push the organization forward. In her current role, Lidwine helps Ubisoft anticipate the opportunities that the future will bring.
Putting Reflections back into the spotlight. Once renowned as the creator of Driver, Reflections subsequently faded from prominence, handing the limelight to its sibling Ubisoft studios. With the success of Grow Home and The Division, the developer has returned to reclaim its fame Twenty-five years ago, Reflections was the Shadow of the Beast studio. Two decades ago, it was the creator of Destruction Derby. 15 years back, Driver defined its output, with the series continuing to be synonymous with the studio’s name for the following decade.
Yet, for almost five years after its last Driver instalment, 2011’s San Francisco, the developer seemed to lose its identity. It contributed to a kaleidoscopic selection of parent publisher Ubisoft’s biggest releases – Just Dance, Far Cry and Watch Dogs – but only ever in a supporting role. Then, in 2015, Grow Home arrived. Sponsored: 3 ways Ubisoft Toronto builds a strong studio culture. Article brought to you by Ubisoft Toronto Want to be a part of what’s next at Ubisoft Toronto? Search our jobs. Six years ago, I moved away from my Ubisoft Montreal friends and co-workers – some of the best developers in the world – to help build a new studio in Toronto. And when I saw the giant empty floors of our beautiful brick-and-beam building in an area of Toronto known as “The Junction”, I was terrified. IGN SEA - A Moment With Ubisoft Philippines Studio's Chip Go.
Back in May, Ubisoft announced that it was opening a production studio in thePhilippines during the second quarter of 2016. The new studio will work closely with its Singapore office, and will collaborate with the French publisher's other studios to develop other big-budget console games. We recently gotten hold of Chip Go, Ubisoft Philippines' manager, to answer some of our burning questions about the new studio. IGN SEA: Ubisoft is already operating a studio out of Singapore. Is there any reason for the proximity of the second studio in Southeast Asia? Chip Go: Ubisoft has always been looking at Southeast Asia, both as somewhere to set up and as a market. In particular, the Philippines - just to give you some numbers, for the demographics, it's a country of more than 100 million people.
People find ways to go online on social media. IGN SEA: Those numbers are utterly mind-blowing. They quite literally don't make games the way they used to. Spend any time with your grandparents and at some stage the age-old phase “they don’t make them like they use to” will pop up as nostalgia gets the better of them. Usually it’s just the rose-tinted glasses talking, but for video games it’s a fact: they quite literally don’t make them like they used to. Back in the 1980s, when the industry was in its infancy, games were often created by two-person teams consisting of one programmer and one artist. In the 1990s, sprites gave way to 3D modelling, and development teams mushroomed in size, hoovering up specialists in disciplines across animation, level design, character modelling and artificial intelligence. The Division isn't just Ubisoft's next game, it's the company's future.
Ubisoft is GREAT – A blog about games. With my last blog post concerning my opinions on what is AAA game production I talked with a lot of my friends, coworkers, ex-coworkers and people around the Internet about the impact on these kind of posts and other things.
Ubi Toronto. Ubi Massive. Ubi Singapore. Yves Guillemot. IGNdia: Careers in game development: IGN India interviews Ubisoft about game testing. Since we visited Ubisoft Pune last weekend, we managed to get some one on one time with QC manager Rahul Khatal. I got to ask Rahul some questions about getting a start in the game development industry and the world of game testing in general. How Ubisoft Shanghai went from porting games to pretty damn awesome in less than a decade. Mary-Anne Lee | February 10, 2014 Corinne Le Roy had just come back from the south of Russia when Ubisoft CEO Yves Guillemot asked if she wanted to go to China. Meet the editors pushing Ubisoft to be better than Nintendo, Rockstar, Valve and Blizzard. Serge Hascoet joined Ubisoft in 1987 as a designer and tester of sorts, working on Iron Lord and Skateball for the home computers of the day. How Rayman Legends Is Made!