For anyone who is semi-active on Twitter, the chances are they have been followed, retweeted or received a direct message from someone who calls him or herself a ‘social media guru’. The characteristics are always the same: countless thousands of followers, which almost exactly mirror the number of people the person follows, with plenty of self-promoting keywords and hashtags filling out their profile.
When we think of social media and business, the first few things to come to mind are Facebook and Twitter. Yet, there is one mobile app that tends to get overlooked by businesses: Foursquare. True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins.
by Dorie Clark | 11:00 AM November 14, 2012
August 29, 2011
Over the years, the integration versus unbundling debate has raged on within the advertising industry.
Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page?
Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.
The categorization of social media can be the following:
Would you like this (or any) content less if a robot had written it? The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is one train of thought (personally, I'm offering a different perspective over on my We, Robots blog, which looks at augmentation over automation of all things robotics, 3D printing, telepresence and more). It's scary to think that one day, you may read an article in a magazine or newspaper or online that had no human intervention. No humanity, no personalized style and more.