Trove: The best stories picked by people who share your interests. Le Monde, The Independent, Slate et ESPN s’appuient sur la nouvelle version d’Outbrain « Engage » pour fidéliser leurs audiences. Vous êtes ici : Accueil > Finance > Actualités > Le Monde, The Independent, Slate et ESPN[...]
Paris, le 15 avril 2014 - Outbrain, plateforme de découverte de contenu, annonce que Le Monde, The Independent, Slate et ESPN ont choisi la nouvelle version d’Outbrain « Engage ». Grâce à cette solution, les éditeurs monétisent leur audience de manière plus qualitative et bénéficient d’une « newsroom » pilotée par les données. Une analyse en temps réel sur la consultation des contenus en ligne Outbrain « Engage » offre désormais aux éditeurs et à leurs rédacteurs une analyse inédite sur le comportement en temps réel des internautes et la performance de leurs pages. Cette solution propose également des outils pour aider les éditeurs à atteindre leurs objectifs commerciaux.
Les nouveautés d’Outbrain « Engage » : • Tests « A/B » en temps réel permettant aux éditeurs de choisir parmi les titres et les images les plus performants. Near You Now. Be. Yahoo! Acquires Recommendation Startup Jybe, Will Apply Its Personalization Tech “Across Most Yahoo! Properties” Yahoo!
Has acquired Jybe, the company announced today via a post to its corporate blog. Jybe is a startup founded in 2011 by three ex-Yahoo! Employees, including Arnab Bhattacharjee, who was VP of Yahoo! Search Technology when he departed the company. The startup’s mission was to help connect people to the physical world around them, a mission for which it released an iPhone app late last year to help connect people with recommendations about things to do, stuff to eat, books to read and movies to watch. I spoke with Jybe co-founder Arnab Bhattacharjee about the move, and he said that it basically stemmed from a desire on the part of Yahoo! “Basically we’ve learned a lot about how to use search scale techniques, both on the data science side but also large-scale engineering, and apply it to signals to really do personalization well,” he said.
Finally, he said that personalized delivery of various sorts of media will be “very important” to Yahoo! CogniK. Video Discovery And Distribution Platform, Automatic Video Curation. Video widget maker Taboola raises another $10 million. Taboola, which powers video recommendation widgets for publishers including The New York Times, Wall Street Journal, Bloomberg and USA Today, has a secured a Series C funding round of $10 million.
The round is led by New York-based Marker LLC, with existing investors, including Evergreen Venture Partners and WGI Group, also contributing. According to Adam Singolda, founder and CEO of Taboola, much of the new funding will be invested into infrastructure, which is needed, he says, given its increasing technological demands. The data centers behind the company’s widgets are now up to processing around half a billion recommendations a day to its clients’ readers, showing them “related videos” or “other videos” they might like, Singolda adds. And its trying to extend its reach across mobile platforms. The platform for news personalization and recommendation. DailyMe. Gravity.com. Gravity’s Early Stats Show that Users Prefer the Personalized Web, Whether They Know It or Not. By Michael Carney On March 24, 2012 Gravity, which calls itself the “Interest Graph Company,” delivers personalized content to visitors of sites like The Wall Street Journal, TIME and TechCrunch.
Specifically, Gravity automatically reorganizes and re-emphasizes the various sections of its partner sites — in the case of WSJ, for example, Tech, Markets, Real Estate, U.S., World — to highlight those topics and stories which it determines individual users will prefer. For the first time, the company has shared its initial user engagement statistics, comprising data from the past six months. The results, if accurate and sustainable, seem impressive.
Gravity reports that is has delivered an average of over one million personalized content recommendations per day to more than 400 million users per month over 10 sites initially. The numbers may be a publisher’s or marketer’s dream, but still Gravity’s premise invokes the type of big brother sentiment that many instinctually distrust. Woven Digital. ESPN Launches Personalized SportsCenter Feed Web App, Proves It Just Gets Digital. By Michael Carney On September 19, 2012 Among traditional media companies, ESPN’s name carries more weight and credibility in the digital world than most.
“They’re just really, really fucking good,” one sports game developer told me recently. “They’re probably the only old media company I’m scared of.” In fact, the company’s digital team takes itself so seriously that it scolded me when, in relaying this story, I dared to describe the company as old media. It’s for this reason that when the company told me it was preparing to release a new digital consumption experience, I was genuinely intrigued. News.me. Outbrain. Outbrain raises $35M for content discovery platform. Outbrain, a content discovery platform that helps online publishers drive engagement, has raised $35 million in a Series D round led by Index Ventures with participation from existing investors Carmel Ventures and Lightspeed Venture Partners.
That brings Outbrain’s total funding to $64 million dollars. Outbrain provides publishers with links to relevant and personalized content that helps promote their own stuff and highlight interesting content on other sites. Publishers can build more engagement on their own site and profit from paid links that take people to other publishers who advertise with Outbrain. Outbrain’s recommendations are viewed more than 3.5 billion times each month and generate more than 200 million monthly clicks for publishers such as CNN, Fox News, hearts, MSNBC and others. The new funding will help Outbrain extend further into online video and mobile web, while building up its business development team and expanding overseas.
Outbrain lance son service de liens en France. Outbrain, la plateforme leader de la recommandation de contenu, s’implante en France et annonce un premier partenariat avec le groupe TF1. PARIS--(BUSINESS WIRE)--Outbrain, la plateforme de recommandation de contenu leader mondial annonce aujourd’hui son lancement sur le marché Français.
TF1, chaine de télévision numéro 1 en France, est le premier client d’Outbrain. Le groupe a décidé d’installer la technologie sur deux des ses actifs digitaux : TF1 News et Plurielles. « Nous avons constaté que le marché du contenu digital était très actif en Europe, les éditeurs explorant de nouvelles stratégies pour utiliser au mieux leurs contenus. Outbrain propose un nouveau modèle au marché, et c’est passionnant de voir notre croissance globale poursuivre son ascension sur le marché Français. » Outbrain, la plateforme de recommandation de liens, débarque en France