Step Up
Step Up a division of Genesis BCW is a Specialized PR Agency for Startups, aimed to boost organization’s Brand and Products reputation over competitors’ products.
Public Relations for a Start-Up – The Time is Right Now. The Covid-19 pandemic has upended the world.
The start-up universe is particularly hit, because of smaller cash reserves owing to the overall impact on the economy and the restricted movement of people and goods. While businesses are adopting severe financial measures to stay afloat, a focussed communication strategy should be implemented to remain relevant once the pandemic ends. Over the last year, we have established that an effective public relations strategy is as vital to the growth of a business as are our engineers who handle the backend programming for some of our biggest clients.
When executed in tandem with other marketing strategies, it has the potential to bring about a long-lasting impact on the reputation, which holds significant value in the industry that we operate in. This truth has hit home even more so during this time. Staying visible and relevant: One of the biggest reasons for going for public relations is to get visibility. About the Author: Best Digital Marketing Agency for Startups - Step Up Division of Genesis BCW PR Consulting Firm. Startup PR Agency in India: How Digital Marketing Agency for Startups adds Value to Branding for Startups. A startup is the brain-child of a visionary at heart and an entrepreneur in mind.
It is built from the ground up with immense amount of passion and belief. In the face of a highly competent and cluttered market, shining out seems like a herculean task. This is where communication steps in and creates a pathway for awareness, recall and trust. With the birth of a new idea, a new business model emerges and it is important to understand how communication can fundamentally affect the success of a startup. To avoid remaining unknown and unrecognised, a startup should invest in a proper Digital Marketing Agency for Startups with proven communication strategy, as it creates the image, controls the reputation and helps in brand building. PR provides the correct platforms to tell your story.
Mistakes Startups Make in Public Relations. Communications can make a huge difference for a startup.
However, if not done well, it can also backfire. Communications for startups should be done right, especially during these challenging times, or else you are faced with either media outlets ignoring you or worse, bring down the brand’s reputation instead of building it up. Startup PR Agency in India: How to choose a Digital Marketing Agency for your Startup? Most startups today are tech-driven in one way or another.
One can easily say that it is the need of the hour. While startups do realise the importance of technology in businesses, many still neglect the significance of digital marketing. However, for startups to make the cut amidst tight competition, employing digital marketing strategies is important, or rather, essential. This is where digital marketing agency for startups has a role to play. While many believe in in-house marketing, it is safe to say that the job should rather be given to a group of dedicated digital marketing professionals who know their job best.
How Entrepreneurs Manage Branding for Startups - Step Up PR Agency for Startups. Undoubtedly, being an entrepreneur is one of the hardest, most difficult jobs in the world.
An entrepreneur is a great leader with a disruptive idea, but that is not all that it takes to run a successful business. One has to be hardworking, dedicated and tactful. An entrepreneur must also have a clear, workable vision but most importantly, they must be ready for failures or hurdles that come with the journey. Despite the multiple challenges that come along with running one’s own business, many still choose to go through that path. A handy toolkit for startups: How to plan communication strategy to tide over coronavirus lockdown. All startups are born on the back of a powerful idea and the passion to see the idea become a reality.
Startups live through all kinds of challenges in their normal days, which are a rare occurrence for large organisations Startups are among the hardest hit due to the pandemic. As businesses start to reopen, organisations are taking stock of how to prepare for the ‘NEXT’, the new normal where no one knows what is in store. This journey is expected to be especially tough for startups as they bear the brunt of the economic impact of this crisis. However, it does not have to be a bleak outlook if startups leverage their inherent strengths of innovation, agility, passion, and a problem-solving approach. The organisation can choose to be in a dangerous ‘wish-it-away’ mode where the company does not say anything or worse still, send out conflicting messages, or it can adapt to the changing environment with clear and consistent communication, staying engaged with everyone who matters. How start-ups can convince their stakeholders to stay with them through the pandemic.
The COVID-19 pandemic has transformed all our lives and everything we were used to.
It has resulted in a massive difference in our daily functioning and enforced a ‘new normal’ for us to adapt to. Startups have been hit quite severely, leading to worries about building and sustaining brand stickiness. During this time, communications for startups is crucial in order to engage with audience and offer solutions as it’s a medium through which startups can educate, engage, and build brand trust. Here are useful things that will help convince stakeholders to stay through the pandemic: Accentuating the brand purpose During the pandemic, there is a greater emphasis on ‘doing’ rather than ‘saying’. Understand customers’ behavioural and consumption patterns Consumers are spending most of their waking time online.
Stay updated with industry trends and dynamics Know-how about the industry dynamics and its trends at regular intervals will help start-ups to stay ahead of the curve. Two Important Learnings For Startups. In the last decade, we have seen a rapid rise in startups in India.
They have been grabbing a lot of attention and have been viewed with curiosity. Individuals are thinking seriously on ideas that could be turned into a successful business models. The media recently has seen startups emerging as an independent beat with regular reports on the progress and the industry in general. With so many interested audiences and potential, there are two important learnings that start-ups need to keep in mind.
Follow trends. Startups in India: Why do marketers believe in branding strategies for start-ups? Let’s first find out what branding for startup is?
Branding in simple words, is a marketing strategy aimed to help people quickly identify and experience an organization’s brand and products and select them over competitors’ products. It involves the practice of creating a name, logo and other design assets for a company. When your company is to be identified by a logo, it is extremely imperative for your branding strategy to truly represent your company. Also, keeping the highly competitive start-up ecosystem in mind, it is more than just significant for start-ups to invest in their branding much earlier in their life cycle. It builds a recognition for the brand and enhances brand recall among the existing customers as well as potential customers due to its innovative and unique brand positioning Let’s now dig deeper into some of the best ways one can develop a brand’s tonality. 1. Find the Best PR Agency for Startups in India.
Public Relations Agency for Startups in India. Step Up combines the strengths and in-depth expertise of Genesis BCW with a specialized focus on the communications and public relations needs of startups.
We strive to become the most preferred public relations agency for startups in India. Spanning traditional, digital, and creative communications solutions: Access to a range of integrated communications solutions to help startups tell their story compellingly to all their different stakeholders.Wide experience base with pan-India presence:Agency with close to a decade of experience in working with startups across fintech, F&B, e-commerce, sustainable transportation, education, technology, among others.Customisable and affordable service offerings: Understanding the expectations of startups, we offer value-driven services to help startups achieve their business goals through communications.Creative storytellers: We believe that a strong narrative has the potential to become the backbone of any effective communications strategy.
PR Agency for Startups. At Step Up, we understand that as startups look to scale up, they need more access to investors, customers, and talent. As your communications partner, we tap into our range of expertise areas to give you customizable solutions to reach out to your relevant audience. As an experienced PR agency for startups, we believe that every brand has its own identity, so we don’t follow a one-size-fits-all approach. Instead, we provide communications solutions specific to the brand’s requirements, which include traditional as well as digital media and content. Best PR Solutions for Startups by Step up. Leading PR Agency for Start-Ups. Benefits of digital marketing for a startup. It is believed that to grow in this competitive world, one must evolve. This is particularly true for startups who are fighting for survival in this challenging business environment.
This includes re-thinking and adopting newer marketing strategies to stay relevant. Today, as the nation is becoming more and more digitally forward, businesses are using different modes of communication to reach their audience. PR agencies understand this aspect and therefore are the perfect partners to help guide businesses to make the right decision when it comes to sharing the relevant information with the right audience using the right platform. Digital marketing has emerged as one of the stronger arms of public relations for startups. Communication strategy for startups to bolster growth. An entrepreneur creates a startup with his vision and passion. He/she wants their offerings to shine brighter than that of their competitors.
However, in this highly competitive and cluttered market, creating a niche for yourself is a big task. Every startup, irrespective of the nature and size of operations, can gain from positive communication in the form of public relations (PR). A handy toolkit for startups: How to plan communication strategy to tide over coronavirus lockdown. A time for sensitive, compelling storytelling. At a time when the world is grappling with a pandemic, how do you promote your products or services without coming across as opportunistic?
This is a question many companies are struggling with, and especially the startups in India. Imagine yourself to be an early-stage startup. The pandemic is hitting your operations and cash-flow. You need to put yourself out there, talking about your product. How do you market yourself positively? Here are a few ways in which good storytelling can prove to be an asset for any business: • Build a strong connection with the audience you wish to influence: While every business has a story to tell, not many are able to hold the interest of their audience through thought-provoking, captivating and clear content. . • A competitive edge to your business: Every industry, every sector has selected a few market leaders.
Startup communications. Digital Communication Trends for Startups. Best Public Relation (PR) For Startups. Creative storytelling: Creating strong brand imagery Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin… Digital Communication Trends for Start-ups in 2015 India is undoubtedly the largest creator of ideas. Best Communication Agency for Startups - StepUp. Find the Best PR Agency for Startups in India? - Gurgaon, India. Find the Best Digital Marketing Agency to Boost Your Business. Search for Best PR Agency in India. Best Digital Marketing for Startups. Digital Marketing for Startups. Perfect Communication Agency for Startups. Boost Up Your Business With Best PR Agency For Startups. Boost Up Your Business With Best PR Agency For Startups. Best PR Solutions for Startups by Step-up. Explore more ideas with a Pinterest account Sign up to see more Continue with Facebook Continue with Google By continuing, you agree to Pinterest's Terms of Service, Privacy Policy.
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Giving New Venture the Best Start in Life. Check Out the Best Digital Marketing Trends for Start-ups. Check Out the Best Digital Marketing Trends for Start-ups - event services. Check Out the Best Digital Marketing Trends for Start ups. Communications for Startups - Step-Up. Step-Up: Branding for startup. Why does a Startup need a PR Agency, Gurgaon. Startups in India, Gurgaon – Other Services Bādshāhpur (Gurgaon) Why does a Startup need a PR Agency. Startups in India: Two Important Learnings For Startups. In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot of attention and have been viewed with curiosity. Individuals are thinking seriously on ideas that could be turned into a successful business models. The media recently has seen startups emerging as an independent beat with regular reports on the progress and the industry in general. With so many interested audiences and potential, there are two important learnings that start-ups need to keep in mind.
Follow trends First would be to know how to piggyback on stories to show case your start-up. Today most organizations focus on 360-degree communication and if a startup is present on social media, they should use the medium effectively to connect with the audiences. Good Samaritan Secondly solve a major problem and give the solution for free. Public Relations for startups. Step Up Powers India’s First TEDxGatewayWomen Event. Recently, Step Up, a division of Genesis BM, a leading public relations and public affairs consultancy, became the official communications partner for the first TEDxGatewayWomen 2015 in India.
The event was held at the National Centre of Performing Arts (NCPA) in Mumbai on May 29, 2015. Step Up was responsible for positioning and establishingTEDxGatewayWomen as a leading TED conference in the country, supporting the event through a robust media and communications strategy. Expanding on the spirit of TED’s mission, ‘Ideas Worth Spreading’, the TEDxGatewayWomen 2015 conference focused on ‘Momentum’ by bringing together more than 12 brilliant and dynamic women achievers from across India as well as around the world. The speaker line-up comprised of eminent scientists, entrepreneurs, doctors, artists and activists with ideas that are sure to ignite imaginations.
Be The Champion in The Industry. Why Startups in India Need Effective Public Relations? When an organization invests in a well thought-out, articulated and sustained PR effort, the return on investment can be incredibly valuable. For a startup, it is even more important to ensure the right reputation is established and putting a new venture on the map pays off. A well-structured PR strategy doesn’t only help in increasing visibility for the brand, but also attracts the right talent, helps in raising employee and investor morale which in-turn facilitates the process of fund raising.
Changing Perceptions There are many testimonials in the recent past like the success of Iroko TV, that prove how effective communication can completely transform a new inexperienced organization; into one of the most trusted and spoken about companies. Creative Storytelling: Creating Strong Brand Imagery. Start-ups. The first thing that comes to my mind when I think about them is our own lives. The Road to Catastrophe: PR Disasters for Start-ups. Before You START. Before you START: Know your Industry. Make Public Relations the Secret Startup Weapon.
Every day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical functions today. Getting the right experts, the right agency is, therefore, one of the most important decisions for a startup. When Should A Startup Begin Its Public Relations Journey. Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy environment, startups need the right communication to help them catch eyeballs and stand apart. Two Important Learnings For Startups. Startups in India: When Should A Startup Begin Its Public Relations Journey. Startups in India: How communication adds value to startups in their entrepreneurial journey. Startups in India: Building a start-up’s identity. Startups in India: Before you START: Know your Industry. Must Read the Blogs from Communication Agency for Startups. Ready to Step Up your business? Contact Stepup. Why Startups in India Need Effective Public Relations.
Creative storytelling: Creating strong brand imagery. Startups in India: Creative storytelling: Creating strong brand imagery. Startups in India: Two Important Learnings For Startups. 5 Traits That You Must Have to Successfully Run a Startup. Few Amazing Successful Startup Traits you must know. How Communication Adds Value to Startups. How Communication Adds Value to Startups in their Entrepreneurial Journey PowerPoint Presentation - ID:7653410.
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