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A clever bit of advertising gimmickry from Guinness: these pint glasses bear QR codes than can't be read when the glass is empty, nor when it is filled with amber-colored beers. But when filled with black, murky Guinness, the revealed QR code can finally be scanned: "it tweets about your pint, updates your facebook status, checks you in via 4 square, downloads coupons and promotions, invites your friends to join, and even launches exclusive Guiness content." Yeah, so the last part is a bit of a nightmare.
There is no way around this fact: the first batch of magazines adapted to the iPad failed to deliver. Six months after the initial excitement, the mood has turned turned sour. See the figures below, they show the downturn in circulation for the much publicized iPad versions of a few American magazines: - Wired: 100,000 downloads in June, 22,500 in October and November : down 78%. According to the Magazine Publishers Association, that’s not even a meager 3% of the average print copy circulation for the first half of 2010 — for an iconic tech magazine… - Vanity Fair: 10,500 in August, 8,700 in November, down 17% and less 1% of the print sales. (These numbers include single copy sales and subscriptions, which represent the bulk of the print revenues for US magazines). According to WWD , using figures from the Audit Bureau of Circulation, several high profiles glossies show the same pattern: iPad downloads are in sharp decline everywhere.
News is ever-changing, and the business of covering it is growing -- especially in Seattle. On Thursday, seattlepi.com marks a year as an online-only Web site. It emerged as a successor after the Seattle Post-Intelligencer newspaper ceased publication on March 17, 2009. But seattlepi.com is hardly the only new kid in town. More and more online news ventures are finding an audience in Seattle, a city known for tech savvy and an affinity for entrepreneurial innovation. They range from the hyperlocal to the intensely specialized, from the network model to the nonprofit.
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From this point on I’ll refer to myself in the third-person, all the trendy creative people are doing it. Imran was born on a mid-Summers night in 1987 - the year the Knoll brothers first developed Photoshop (anyone smell irony?). He currently lives in Bradford which is in the north of England (no, not Scotland). Imran loved to draw as a child, and after his father bought the first family computer, Imran soon transferred his creativity from paper to MsPaint.
Information graphics (or infographics ) are graphical depictions of data and information. By presenting information in a compact and creative approach, infographics are able to quickly convey knowledge and engage its viewers. In this collection, you’ll find forty beautiful and educational infographics , displaying the uncommon spectacle of "art meets science". 1.
Wrapping your brain around data online can be challenging, especially when dealing with huge volumes of information. And trying to find related content can also be difficult, depending on what data you’re looking for. But data visualizations can make all of that much easier, allowing you to see the concepts that you’re learning about in a more interesting, and often more useful manner.
(Cross-posted from the Cabinet Office digital engagement blog , with thanks for the guest spot.) You might think a 20-page strategy a bit over the top for a tool like Twitter. After all, microblogging is a low-barrier to entry, low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter. And the pioneers in corporate use of Twitter by central government (see No 10 , CLG and FCO ) all started as low-profile experiments and grew organically into what they are today.
How far is my company away from failure? The question itself sounds like an admission of inadequacy. The confident manager surely doesn't walk around waiting for nemesis to strike. Rather, confident people strut the stage like a colossus, with all the certainty, say, of Bill Gates. The question, though, was inspired by Gates, who observed that 'Microsoft is always just two years away from failure.'
Soren Gordhamer is the organizer of the Wisdom 2.0 Conference , which brings together staff from Google, Facebook, and Twitter with others to explore living wisely in our modern age. Mashable readers can use code ‘ Mashable ‘ for a discount when registering . Social media allows us to discover, connect, and engage with new people of interest. While most people are open to new connections and receiving messages from people they don't know, there is a fine line between reaching out and "spamming."
Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here's an infographic that's actually useful for a change. If you're doing any social media marketing, here's something for your to print out and hang up near your desk as a handy point of reference. CMO.com , together with SEO firm 97th Floor , have created this chart showing which social networks are best for various organizational, CRM and marketing goals. For example, if you need massive pageviews for your site or a client's site, Facebook and Twitter are just so-so for referring their users to your content.
In this article, you'll learn... How to differentiate between "socializing" and "sharing" The significant impact that social "sharing" can have on conversion and results How to activate your super-influencers to market for you By now, many marketers have dabbled in social media —launching contests, promotions, and branding campaigns on Facebook, Twitter, YouTube, and blogs. But what many marketers fail to understand is that "social" is not the same as "sharing." Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough. Many brands fail to get maximum exposure for their social media campaigns because they don't take the extra step to activate viral sharing of their content.
You’ve heard it a lot. The key to your social dominance lies in your ability to connect with your brand influencers and get them to pass on your content and their networks just how great you are. It’s well-intentioned advice but it means nothing if you don’t know who these influencers are and how to go about identifying them. That’s the tricky part. So how do you do it? Who are these magical influencers that you should be reaching out to?
What is This? We have developed this hourly rate calculator to give you a guide based on your costs, number of billable hours and desired profit. It is a simple tool for you to play with. Remember your hourly rate should always take into account factors like market demand, industry standards, skill level and experience - things that unfortunately we can't put into a calculator!
“Music helps me concentrate,” Mike said to me glancing briefly over his shoulder. Mike was in his room writing a paper for his U.S. History class. On his desk next to his computer sat crunched Red Bulls, empty Gatorade bottles, some extra pocket change and scattered pieces of paper. In the pocket of his sweat pants rested a blaring iPod with a chord that dangled near the floor, almost touching against his Adidas sandals. On his computer sat even more stray objects than his surrounding environment.