Adrian Grenier. Churchkey. Orroborro. Reckless Productions. Teenage Paparazzo. SHFT. Conscious Business Center. Social Media for Business Infographic. To a business, kick-starting social media engagement may either appear to be too daunting, or too easy.
It is neither. But a formalized process can help get it going without getting mired in the what-ifs, how-to’s and why-for’s. Presenting B2Bento’s Quickstart Guide to Social Media for Business. It’s nothing new, nor is it rocket science nor holy writ/”best practice”, etc. It’s the distillation of our experience working with our clients, knowledge gleaned through our readings and interactions with some of the finest minds in the B2B marketing space. Adaptation and assimilation are the name of the game. Download Hi-Res version from Flickr. Social Media for Business Video. You have seen our infographic, Quickstart Guide to Social Media for Business.
Now watch our INKASTTM (we think). Using filmed ink sketching and voiceover narration, this video takes you through getting your social media engagement off to a quick start. Hat tip to RSA Animate for inspiration! If you have got lots (of good stuff) to say but are wary of a web audience plagued by ADD*, inkasting is for you (there, we just coined a word). Check it out, and tell us what you think! The RSA guys make it look easy, and that’s because they are pros at their peak.
Never underestimate the power of planning the sketch out – on the board! * Attention Deficit Disorder Share. Social Media for Business e-book. In early 2010, we published a whitepaper on Social Media for B2B Marketing.
Twenty months on we review the field once again, this time in an eBook. Download it for free now (no pesky form to fill). View or download from Scribd The biggest transformation over this period has been the uptick in the use of social media in B2B marketing, which has helped businesses reinforce their brands, reach out to their audience and engage them in unprecedented ways. But as social media gets more pervasive and folks get warier of accompanying privacy issues, it will only get tougher for marketers to engage effectively with and make an impact on their intended audience. Helpouts. While its roots lie in search, today, Google wears many hats.
From self-driving cars and wearable technology to social networking and mobile operating systems, there are few industries where the search and advertising giant has yet to make its presence felt. Lately, however, Google’s expansion has taken a noticeable tack in a more singular direction: e-commerce. With the outsized success Amazon and eBay have had building online marketplaces that seek to remove the barriers around buying and selling on the web, it was only a matter of time before Google decided to pull its chair up to the e-commerce table.
Today, TechCrunch has learned via a tipster that Google has quietly been pursuing its marketplace ambitions under the auspices of a new platform that leverages its increasingly powerful cloud services to power live, real-time commerce. From what we’ve heard, Google began internal testing of the product in late June, but may be at least a month away from a public release. LEADS Y v1.0.
LEAD C. LEAD G. LEAD H. LEAD S. LEAD T. World Domination Plan. Writing: Thinking in Public. It is rare the day when a post of such depth of content (and an evident lack of images) hits the What's Hot stream.
That alone would be worth praising. There's much to think about regarding the topic, though. Is the Social Network our muse towards inspiration? Or just death by distraction? A tool that can be used for both good and evil, as the cliché saying goes. I recently asked for the opinion on Social Networks from a scholar in Buddhist Philosophy, and his reply, I think, really deserves quoting here: Do you use social networks to 'engage' with people? Or do you use them to passively follow the news about hundreds of 'friends' you don't know, news that you won't remember, only to judge your own life as inadequate via the prism of the photoshop-ed images they project to the world?
Do you use social network to be open to the world, i.e. vulnerable?