Dernières tendances de communication digitale des maisons de luxe | blog cybelo marketing et communication. Cybélo s’est intéressée aux nouvelles tendances en matière de communication digitale chez les maisons de luxe. Nous avons retenu une expérience unique chez Shiseido, la vidéo comme support média, la technique du Paper Art et pour finir de l’humour, avec une touche de cheap ! Bonne lecture ! 1. Une expérience interactive onirique : A l’occasion du lancement de sa dernière gamme de soins visage Ibuki, la maison de cosmétiques Shiseido nous fera vivre une expérience poétique unique : pour la toute première fois ses internautes pourront utiliser une application depuis leur mobile ou tablette qui réagira au souffle !
2. Savoir-faire, technologie, univers, les maisons de luxe dévoilent leurs secrets sur YouTube, Vimeo ou Dailymotion. Comment ? Découvrez aussi : Le « Damier signature » en stop motion de louis VuittonLe show des cinq vernis cultes de la maison ChanelL’anniversaire du Jean 501 de Levis en Chine3. Qu’est ce que le paper art ? 4. L’impact des médias sociaux sur les entreprises. Le cycle de vie du marketing sur les médias sociaux. Blog Digital | Le Blog Kinoa. Why Is Facebook Blue? The Science Behind Colors In Marketing. Editor's Note: This is one of the most-read leadership articles of 2013. Click here to see the full list. Why is Facebook blue? According to The New Yorker, the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.
Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. So how do colors really affect us, and what is the science of colors in marketing, really? First: Can you recognize the online brands just based on color? Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Example 1 (easy): Example 2 (easy): Example 3 (medium): Example 4 (hard): These awesome examples from YouTube designer Marc Hemeon, I think, show the real power of color more than any study could.
Black: Green: Blue: Business News & Strategy For Entrepreneurs | Entrepreneur.com.
Digital Marketing Blog. Le blog d'1min30. La veille du Social Media Club France. Le Publigeekaire : Blog publicitaire et geek. 20 Logos We Love | Slideshow. Thousands of logos compete for our attention every day. While we may not always consciously recognize their importance, when a change is made to the logo of a brand we love, collective protest is often the result. In a much-publicized case a couple of years ago, Gap unveiled a new logo that was widely maligned.
More recently, the University of California introduced a logo that represented a stylistic shift from the previous traditional look; the gradient effect on the C quickly became the focus of criticism, even motivating several online petitions calling for a repeal. In both cases, the organizations buckled under public scrutiny and reverted to their original designs. Clearly we care about logos. But what makes a great logo? And how can you make one that not only stands out, but also cultivates a loyal following? A memorable logo might be deceptively simple. Seven rectangular bars form an abstract version of the acronym MITP for the logo of this university press. You Might Also Like...
Wonderful Brands. Emarketinglicious | Page Fan Facebook, Social Media & Marketing Web. LLLLITL - Publicité, marketing, créativité. My Community Manager. Webmarketing & co'm : communication interactive, e-commerce & bien plus... FastNCurious - L'actu de la com par les étudiants du Celsa | Le blog des étudiants du Celsa FastNCurious – L'actu de la com par les étudiants du Celsa. Advertising Times.
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