Social networking service. A social networking service (also social networking site or SNS) is a platform to build social networks or social relations among people who share interests, activities, backgrounds or real-life connections. A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of additional services. Social network sites are web-based services that allow individuals to create a public profile, to create a list of users with whom to share connections, and view and cross the connections within the system.[1] Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging.
§History[edit] The most popular social networking sites by country Early social networking on the World Wide Web began in the form of generalized online communities such as Theglobe.com (1995),[15] Geocities (1994) and Tripod.com (1995). §Social impact[edit] §Features[edit] §Emerging trends[edit] Facebook Statistics, Application Statistics, Page Statistics. Social Media Search Tool | WhosTalkin? 30+ Twitter Tools for Research « Ana ADI. 30+ Twitter Tools for Research Posted by Ana ADI on November 6, 2010 · 28 Comments NOTE: If you find this blog post useful please bookmark it.
I am planning to include here the latest info on Twitter tools. For some time now, I am doing my best to participate in a Twitter chat dedicated to social media measurement, #smmeasure, as a means of exploring what practitioners do and of discovering new tools. Last Thursday (November 4) the discussion who brought together marketing/communications practitioners, bloggers and representatives of social media measurement companies have focused on influence and influencers – identifying them, measuring their influence/reach, engaging them. So besides the need of defining these notion (which Andreana Drencheva, or @addy_dren attempted to do in her post) a necessity to reveal and discuss tools used for research emerged.
In this post I am going to list the Twitter tools I used so far and group them into measurement objectives/categories. Reach Influence. Social Nuggets | Real-time Market Intelligence from Social Data. Nielsen. Understanding how your brand is doing online is about more than clicks and page views. It’s about the audience. Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital “cookies” -- they’re a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter. How We Do It Planning Analysis Nielsen’s hybrid audience measurement portfolio provides valuable insights used for buying and selling media.
At the heart of our hybrid audience measurement is an understanding of consumer behavior. Panel recruitment In Flight & Post-Campaign Analysis Why Nielsen? Trusted: Nielsen’s Media Research Council (MRC) approved desktop meter ensures that we’re measuring people, not just machines. ComScore. The Six Attitudes Leaders Take Towards Social Media - Anthony J. Bradley and Mark P. McDonald. By Anthony J. Bradley and Mark P.
McDonald | 10:08 AM October 17, 2011 Slowly but surely, business leaders are shifting their attitude toward social media — from seeing it as a threat to discovering its very real opportunities. And their attitude matters, a lot. Social media is about people, not technology. Leadership attitudes, and the organizational culture they spawn, are critical to social media success.
Folly Leaders with this attitude consider social media a source of entertainment with little or no business value, and they typically ignore it. Fearful Fearful leaders see social media as a threat to productivity, intellectual capital, privacy, management authority, regulatory compliance and a host of other things, and often discourage and even prohibit its use. Flippant These leaders may not ignore or fear social media, but they don’t take it seriously, either. Fusing This is the most advanced attitude, and still rare. How do most leaders shape up? Mobile Marketer - The news leader in mobile marketing, media and commerce. Everything You Need To Know About Social Media. Social media news, strategy, tools, and techniques. 10 Reasons Why Social Is Your Future SEO Strategy. The social web and search results support each other and are inexorably linked. It goes beyond a mere passive connection, the two create an active, virtuous cycle growing more powerful daily.
I mocked up a quick version of what I view the cycle as: The link between search and social media only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable. From the standpoint of staying relevant and at the edge, the engines and the social web need each other. They are working together for the benefit of users, but site owners can benefit too by creating a strategy embracing the connection. The web itself has always been social, and search and social have already reached the convergence point. The future will see an even closer, symbiotic relationship between the two. Here are 10 reasons supporting the above graphic, that social is your future SEO strategy: 1. 2. 3. 4. 5. 6. 7. 8. 9. Yes, only 11% of the web knows to use RSS. 10. Home - Quora.
Social Media Report. Home. The social media ROI: It's not about immediate results. Remember a week or two ago when I told everyone to invite me to join your mafia in Crime City on Google+ Games because I just loved it so, so much? Yeah. Stop that. There’s no way for me to individually mute the other games, so people are inviting me to a bunch of crap I don’t even play — cough, CityVille, cough. This inevitably means that the invites I actually want to respond to get lost within the floods of “so-and-so has sent you a message”, which means that there are way too many actual notifications to individually sort through. This on top of several other minor issues — Phew! It would be a total headache if not for the awesome experience I’ve been having with Google+’s amazing staff. I know.
Let’s look at this from the perspective of a newer user, however, who might see issues like this as a bigger problem. The details are surprisingly important. Wheeler also provided a description that simply does not have as much power when paraphrased or summarized, so I’ll leave it for you here. How Social Search Will Transform the SEO Industry. Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas. Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends.
Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its next logical level: results tailored to the searcher’s existing social footprint.
SEO insiders have wondered whether this new search innovation would affect placement strategies. And the simple answer is: yes. Changing the Method, Not the Mission But to think that this development is rocking the SEO world is to misunderstand the realities of the industry. Of course, as with any complex question about a dynamically evolving industry, there is a caveat.