social media
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Social networking service - Wikipedia, the free encyclopedia
A social networking service is an online service , platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet , such as e-mail and instant messaging .NOTE: If you find this blog post useful please bookmark it. I am planning to include here the latest info on Twitter tools. For some time now, I am doing my best to participate in a Twitter chat dedicated to social media measurement, #smmeasure , as a means of exploring what practitioners do and of discovering new tools. Last Thursday (November 4) the discussion who brought together marketing/communications practitioners, bloggers and representatives of social media measurement companies have focused on influence and influencers – identifying them, measuring their influence/reach, engaging them. So besides the need of defining these notion (which Andreana Drencheva, or @addy_dren attempted to do in her post ) a necessity to reveal and discuss tools used for research emerged. In this post I am going to list the Twitter tools I used so far and group them into measurement objectives/categories.
30+ Twitter Tools for Research « Ana ADI
According to social and app stores data, calorie counters and diet trackers are popular apps in the health/ fitness category on iOS. The most popular app in this category is Lose It! The second most popular app is Calorie Counter and Diet Tracker by MyFitnessPal.
Social Nuggets | Real-time Market Intelligence from Social Data
Understanding how your brand is doing online is about more than clicks and page views. It’s about the audience. Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital “cookies” -- they’re a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter. Nielsen’s hybrid audience measurement portfolio provides valuable insights used for buying and selling media. Our unique approach combines representative, people-based panels with, tag-based measurement to deliver a holistic view of the digital universe and its audience.
Nielsen
The Six Attitudes Leaders Take Towards Social Media - Anthony J. Bradley and Mark P. McDonald - Harvard Business Review
Slowly but surely, business leaders are shifting their attitude toward social media — from seeing it as a threat to discovering its very real opportunities. And their attitude matters, a lot. Social media is about people, not technology. Its business value does not come from social software or a snazzy website, even one with 800 million users . Its value stems from how business leaders, from senior executives to managers, use it to foster new collaborative behaviors that materially improve business performance. Leadership attitudes, and the organizational culture they spawn, are critical to social media success.Mobile Marketer - The news leader in mobile marketing, media and commerce
Mobile Marketer’s first Classic Guide to Mobile Creative offers valuable how-to tips on the creative design process behind ad campaigns encompassing the use of banners, SMS, MMS, mobile Web sites, apps, video, rich media, coupons and bar codes.
OK, maybe not EVERYTHING, but a lot. This presentation was created for and delivered at the Alabama Governor’s Conference on Tourism, Aug. 31, 2009. For more specific information on ea This presentation was created for and delivered at the Alabama Governor’s Conference on Tourism, Aug. 31, 2009.
Everything You Need To Know About Social Media
The past year has seen many successes in social media for my client Littlemissmatched. We’ve doubled our Facebook community, grown our Youtube following, Twitter following, FlickR, Google+ and Pinterest...and we've done it all organically! Do how did we do it?1. Review the DataWe have... [read more]
Social media news, strategy, tools, and techniques | Social Media Today
10 Reasons Why Social Is Your Future SEO Strategy
The social web and search results support each other and are inexorably linked. It goes beyond a mere passive connection, the two create an active, virtuous cycle growing more powerful daily. I mocked up a quick version of what I view the cycle as: The link between search and social media only becomes tighter as the engines and the social web innovate and integrate together in ways which make both more valuable. From the standpoint of staying relevant and at the edge, the engines and the social web need each other. They are working together for the benefit of users, but site owners can benefit too by creating a strategy embracing the connection.The social media ROI: It's not about immediate results
Remember a week or two ago when I told everyone to invite me to join your mafia in Crime City on Google+ Games because I just loved it so, so much…? Yeah. Stop that. There’s no way for me to individually mute the other games, so people are inviting me to a bunch of crap I don’t even play — cough, CityVille, cough. This inevitably means that the invites I actually want to respond to get lost within the floods of “so-and-so has sent you a message”, which means that there are way too many actual notifications to individually sort through. This on top of several other minor issues — Phew!
Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas. Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its next logical level: results tailored to the searcher’s existing social footprint.