Dashboards pour la veille des médias sociaux, l'analytique et les alertes Nielsen Understanding how your brand is doing online is about more than clicks and page views. It’s about the audience. Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital “cookies” -- they’re a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter. How We Do It Planning Analysis Nielsen’s hybrid audience measurement portfolio provides valuable insights used for buying and selling media. At the heart of our hybrid audience measurement is an understanding of consumer behavior. Panel recruitment In Flight & Post-Campaign Analysis Why Nielsen? Trusted: Nielsen’s Media Research Council (MRC) approved desktop meter ensures that we’re measuring people, not just machines.
Mobile Marketing Popularity Rapidly Grows One-Third of Marketers are Mobile When asked if their company currently uses or plans to use mobile marketing tactics, such as mobile messaging, applications and/or websites, 33% said their company currently uses these tactics. Another 24% said their company plans to use mobile tactics within the next 12 months, and 13% said they will use mobile tactics in more than the next 12 months. Only 20% said their company has no plans to use mobile marketing tactics, and another 10% don’t know. This means the combined percentage of respondents whose companies definitely or possibly will not use mobile marketing tactics (30%) is smaller than the percentages of respondents who currently use them (33%) or will use them within the next 12 months or longer (a combined 37%). Broken down by region, more European respondents said their company currently uses mobile marketing tactics (37%) than North American respondents (29%), reflecting Europe’s more advanced and entrenched mobile infrastructure.
Flux RSS MarketingSherpa comscore-online-video-properties-unique-viewers-july-2008.jpg Half of Americans Don’t Trust the Ads They’re Exposed To Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov. The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very […] Read more » Consumers Report More Privacy Breaches, Little Faith in Marketers A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches and a low level of trust in marketers to protect their data. Read more » Brands’ Most Engaging Facebook Posts are Almost Always Photos Source: Socialbakers Notes: Three-quarters of the more than 1 million brand posts monitored by Socialbakers between February 24 and March 24 were photos, with links (10%), status posts (6%) and videos (4%) less common.
Co.Design: business + innovation + design The Echo Boom Bomb How-To: Mine Delicious Bookmarks for Consumer Insights Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5. iPhone, iPad, Mac, Apple opinion and news | The Loop
Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. 5 Reasons to Stop Exhibiting at Trade Shows | Rocket Watcher by April Dunford I hate trade shows as a marketing tactic. Add up the cost of booth space, shipping, and travel, and the number of good leads you need to get to show any kind of ROI is too large to justify doing most shows. And don’t even get me started on how hard it is to be heard above the noise of dozens of other companies battling for the scarce hung-over attention of attendees that are only walking the show floor because they heard there might be free food or booze around somewhere. Here are 5 reasons to stop exhibiting at trade shows: 1/ There’s no ROI – Did you ever stop to wonder about those free food and booze parties/receptions they hold on the show floor to get attendees to go into the exhibit hall? 2/ It’s hard to stand out – You can’t afford an Oracle-sized booth (and you’ll also miss out on the keynote talk and premium advertising that goes along with that). 4/ You could be doing other things. That doesn’t mean there isn’t an opportunity to do something interesting at a show.