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Pour son retour en Chine, Google veut contourner la censure. [Etude] Pourquoi un tiers des membres Facebook y passent moins de temps. Faut-il craindre une baisse d’activité sur les réseaux sociaux ?

[Etude] Pourquoi un tiers des membres Facebook y passent moins de temps

Telle est la question que se pose le cabinet Lightspeed Research du groupe WPP dans sa dernière étude. En effet, l’enquête menée au mois d’octobre 2011, auprès d’un panel de 1011 internautes français, inscrits sur au moins un réseau social, souligne une baisse d’activité, en terme de temps passé sur ces plateformes sociales. L’étude réalise en outre un focus sur Facebook, où un tiers des interrogés déclarent y passer moins de temps que l’année précédente. Toutefois, ces données sont à nuancer. En effet, si en France, 31% des membres Facebook déclarent diminuer progressivement leur temps passé sur la plateforme par rapport à l’an dernier, 70% affirment passer autant voir plus de temps sur le site.

Facebook Post Insights Are Live But Are They Useful? Yesterday Facebook began rolling out post insights to Facebook Page administrators but since then many are wondering what they mean.

Facebook Post Insights Are Live But Are They Useful?

While Facebook hasn’t officially announced the upgrade we have reached out to Facebook to find out what these numbers represent and got a response. The ultimate question is: do Post Insights really provide more insight? The first thing many page administrators began asking me last night was: What on earth is an “impression”? As one commenter, pictured below, told us, they had over 800,000 views on a page with 350,000 fans. We also noticed that some of our posts had more impressions then we have fans. The number of impressions displayed for a post is the raw number of impressions shown to users. For example, a user may load up their homepage and somewhere in their stream will be your story. As many other page administrators have noticed, the average feedback level on any given story is absolutely horrendous. Social Impressions: What do they really mean? Comment sont calculés les impressions et les feedback des Fan Page?

Using Google+ for Google Apps? Your admin has access to all of your data. Now that Google+ has finally gone live for Google Apps customers, it’s important to note what may be a dealbreaker for some on the privacy front.

Using Google+ for Google Apps? Your admin has access to all of your data

If you’re a user of Google+ with a corporate or education Google Apps account, your administrator can access and modify your Google+ account and its postings. [Infographie] Les PME françaises face au community management. Cette infographie réalisée par Anne Schnepp résume les points essentiels d’une étude menée par Alexi Tauzin.

[Infographie] Les PME françaises face au community management

Au menu, une série de statistiques relatives à l’adoption du community management par les TPE et PME. What to Know About Changes in Facebook Insights. De l’importance du contenu dans le SEO. Les 3 éléments les plus importants pour le référencement sont le contenu, le contenu et le contenu !

De l’importance du contenu dans le SEO

Voilà le message primordial qui ressort de cette infographie réalisé par Brafton.com. Qui utilise Foursquare en France ? Télécharger les résultats de l'enquête ! How the World Uses Social Networks [INFOGRAPHIC] Presents our new infographic. Photos Are Still King on Facebook Most of the content brands post to Facebook includes photos - 75% of all content in a one-month period, to be exact.

presents our new infographic

We examined a large collection of Facebook posts made by over 30,000 brands in order to find which type of post scored the best engagement. There were clear differences between top performers and the rest of the pack. Broadcast Yourself. YouTube Facts: 10 Things You May Not Have Known. YouTube is huge. Humongous, even. More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. The average YouTube user spends between 15 and 25 minutes a day on the site, but how much do we know about the world's largest video sharing website? Do you know what the most watched YouTube clip is? Facebook Timeline Redefines User Profiles. Facebook CEO Mark Zuckerberg has unveiled the company's much anticipated overhaul of profile pages, transforming the user profile into a virtual scrapbook that digs all the way into your past.

Facebook Timeline Redefines User Profiles

At the company's f8 developer conference in San Francisco, Zuckerberg laid out Facebook's vision for the future of profiles. He described the history of the Facebook profile, starting with the original profile from 2006, when Facebook was still known as TheFacebook. He explained that through all of these iterations, Facebook profiles have been a good gauge of what you're doing now, but they are not a good way to share what you or your friends have done in the past.

"We're more than what we did recently," Zuckerberg explained to the audience. It was then that Zuckerberg unveiled Timeline, the revamped version of the Facebook Profile. Quand Facebook Timeline est évoqué dans Mad Men. You'll freak when you see the new Facebook. Mark Zuckerberg unveils a new version of the Facebook profile page called "Timeline.

You'll freak when you see the new Facebook

" Facebook is about to completely change the way its profile pages look Cashmore: I thrive on new things, but this change was radical even for meYour profile will become a scrapbook documenting your entire life, all the way back to birth Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular tech-news blog. He writes occasional columns about social networking and tech for CNN.com. (CNN) -- Facebook users, mark my words: You'll revolt when the site rolls out its new features in the coming weeks.

Facebook is about to completely change the way its profile pages look as part of the website's biggest redesign so far, and only a fraction of the website's 800 million users seem to have the slightest clue. Google+ Has 43 Million Users, Up 30% Since Opening Publicly [REPORT] Facebook may have grabbed most of the headlines last week — but at the same time, behind the scenes, young and scrappy rival social network Google+ was grabbing a record number of new users.

Google+ Has 43 Million Users, Up 30% Since Opening Publicly [REPORT]

According to a post by Paul Allen, Ancestry.com co-founder and unofficial Google+ statistician, Google+ is up to an estimated 43.4 million users — and roughly a third of them have been added in the few days since Google+ opened itself to the public. Google+ vs. Facebook: The Gloves Are Off [OPINION] What a day.

Google+ vs. Facebook: The Gloves Are Off [OPINION]

In the space of a few short hours, Google+ wrenched open the floodgates, allowing anyone to sign up for the fledgling social network — while Facebook retooled its News Feed so you won’t miss any of your friend's vital updates. almost 20 million users and no way of finding anything. I have no idea why Google waited to introduce search until Google+ was out of the hands of Google’s more trusted web cognoscenti’ audience. We could have debugged it for them. Partagez le Web comme vous le vivez. Facebook Launches Subscribe Button for Following Anyone's Public Updates. Facebook has launched a Subscribe button that lets you follow the public updates of others, regardless of whether you're Facebook friends. The new subscription options are part of Facebook's effort to give users more control over their Facebook accounts and their News Feeds.

"Facebook has always been working on giving users more control," said Facebook Product Manager Naomi Gleit. Starting Wednesday, users will begin seeing a Subscribe button alongside the "Message" and "Poke" button on Facebook profiles. The button gives you a way to follow the content others are posting without actually becoming Facebook friends with them. In a lot of ways, it's like following somebody on Twitter. This button works a bit differently based on whether you're looking at a friend's profile. If the user is your friend, subscribing gives you the ability to granularly control how much of his or her content enters your stream.

Zuckerberg Converts His 5+ Million Facebook Fans into Subscribers. Twitter lance son outil d’analyse de trafic, ou la fin de la divination. Les chiffres les plus marquants à propos de Google plus. 10 Powerful Tools To Make Tweeting More Efficient. It is fantastic to see Twitter moving faster than ever with its developments. The company received $800m in investment, acquired several Apps recently and put out plenty of new features. On top of all this, the company just announced that there are now over 1 million Apps that are part of the Twitter eco-system.

Every 1,5 seconds another one registered. Recently, Twitter’s own Jack Dorsey approached App developers and encouraged them to keep building their businesses in and around the Twitter eco-system. This is particularly interesting as Twitter’s relationship hasn’t always been a friendly one. In one go, the Social Network killed many tools after introducing Twitter lists.

Does Using HootSuite Kill Your EdgeRank? [Updated: 12/01/11 11:25AM ET] // We did a very preliminary study now that Facebook has changed the news feed and has been made aware of a particularly important bug. We outlined our findings here: Did Facebook Really Fix The 3rd Party API Penalty?. At a preliminary glance, it appears that from an Impressions perspective, 3rd Party APIs may have regained equal value. // [Updated: 11/10/11 6:45PM ET] // Facebook has reportedly adjusted EdgeRank to reduce the negative effect of posting as a 3rd Party API. 64 facebook marketing strategies. Why Niche Social Networks Encourage More Meaningful Interaction [OPINION] RESEAUX – Jésus, page la plus active de Facebook. The Ultimate Guide To Viral Videos. How Google+ will succeed and why you’ll use it whether you want to or not. - TNW Google. Editor’s note: This is a guest post written by Tom Anderson, the founder & former President of MySpace.

Follow him on Google, Twitter, and Facebook. There’s been more than a few “Google+ is doomed” articles as of late. After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. The Standard for Influence. Wikio est mort, vive Ebuzzing. Nous avons commencé à travailler sur Wikio, un service d'aggrégation d'informations il y a près de 6 ans. Nous voulions offrir une alternative à Google News, en donnant une plus forte visibilité aux blogs.

Le digital représentera un tiers des budgets marketing en 2016. 76,62 milliards de dollars seront investis dans le marketing digital par les annonceurs américains en 2016, selon les prédictions de Forrester. 76,62 milliards de dollars. C'est ce que devraient investir les annonceurs américains en marketing en ligne, selon les prévisions du cabinet Forrester. Réclamation client : les entreprises oublient le ROI. Twitter, Facebook & Google+ Propaganda Posters. Convert Billboards to Art Canvases with an App. Creative Infographics: 20 Best Infographic Designs. Infographic design has taken the web by storm over the past few years as one of the preferred ways to communicate statistics and information in a readable, meaningful yet interesting way. Born out of the YouTube informational videos on social and web trends, infographics now exist for every industry imagineable, and infographic designers devote countless hours to coming up with new ways to make their infographics memorable.

These creative infographics were found across the web in all different industries, and I brought together 20 of the best infographic designs to inspire you when making your own infographic designs, or even just to help you learn some new information. If you liked these creative infographics, check out these posts: Of course, if you have your own creative infographics, please contribute them in the comments so all the readers can check them out.

Also, if you liked these creative infographics, please share this post with your friends! The Ascent of Ecommerce Infographic. Digital Moms Favor Informative Ads. As the family’s chief purchasing officer, mothers are VIPs to marketers. And to reach moms, marketers are wise to invest in digital advertising. When it comes to those advertisements, a survey of moms by About.com could lead to the conclusion that the type of ads that engage mothers are those best experienced online. For example, 51% of moms said “ads that provide detailed information about how I can use a product” grab their attention. YouTube. Digital A-List. Advertisement Ad Age Digital A-List: Google Creative Labs By Michael Learmonth on 02.27.2011 Ad Age Digital A-List: Groupon By Kunur Patel on 02.27.2011.

Google+ : succès ou pas et qui l'utilise ? Avec son réseau social, Google a enfin réussi à faire le buzz. What Instagram Plans To Do With 150 Million Photos And Faster Growth Than Flickr. It took Flickr, one of the world's largest photo-sharing sites, close to 2.5 years to reach 150 million photos, which could be uploaded from any computer and shot on any camera. 69. How To Do Local SEO For Your Website in Five Minutes (or So) What's a Facebook Fan Worth? Depends on Number of Friends. Pages Facebook : quel est le nombre idéal de statuts. Europe becomes largest continent on Facebook. Social Media Revolution 2011.

Agence 1984 ★ advergames et jeux sociaux. Le blog Advergame.fr ★ teste les advergames et jeux sociaux. What is HTML5? (Infographic) Thais flock to social media. What Does the Social Good Ecosystem Look Like? [INFOGRAPHIC] The Demographics of Facebook, LinkedIn, MySpace and Twitter. Social Media Measurement: What You Are Doing Wrong. La vie secrète des adolescents dans les réseaux sociaux. #Infografía cómica – El Twitter hace 20 años. L'infographique des infographiques. 65 Terrific Social Media Infographics. Un CV en forme d'infographie. Linkedin en une infographie.

Data Visualisation Stuff. LinkedIn Is About To Make Headlines. Exclusive: French Facebook Marketing Report. Dog: Man's Best Facebook Friend, Too? [INFOGRAPHIC] Classement Des Pages Facebook De Marques Ayant Le Plus De Fans En France – Fév 2011. ENQUETE BLOGOSPHERE FRANCOPHONE 2010. Le marché des tablettes en France (dec 2010) - Deloitte. Accro aux statistiques. Twitter, une caisse de résonance qui se nourrit surtout des médias traditionnels. The World Is Obsessed With Facebook. Page Facebook : qu?est-ce qui fait fuir un fan ?? Ideas idea ideas: strategy talk with MAS. Facebook vs Twitter. La curation, nouvelle tarte à la crème du web? Marketers Optimistic About Finding Social Media ROI [STUDY]

Facebook rendrait-il les marques stupides ? A must watch video from Seth Godin ! Citizen L. aka Laurent François. Marketing Services, Influence digitale, Social Media marketing, médias et tendances. Marketing development @ Express Roularta Services. Is Facebook making us sad? Stanford University research and Sherry Turkle's new book Alone Together suggest that social networking may foster loneliness. - By Libby Copeland. LinkedIn demographics and statistics - 2011. The State of the Web - Winter 2009. From Community Management to Command Centers.

Is the future of your web site a blog? - FabriceCalando.ca. Comment-savoir-si-votre-tweet-sera-retwitté-ou-pas.jpeg (Image JPEG, 800x1661 pixels) - Redimensionnée (47%) Promotions Guidelines (5) 101 Social Media Stats to Make Your Spirits Bright and Your Head Spin. Dans le monde entier, les réseaux sociaux séduisent davantage les femmes que les hommes.

L’échelle de participation des médias sociaux. 9 exemples de chartes d’utilisation de pages Facebook.