How to Use Google UTMs to Analyze Your Social Traffic : Social Media Examiner. Do you share your blog posts on social media?
Want to know how much traffic comes from those posts? By adding Google UTM (Urchin Tracking Module) parameters to the links you share, you can attribute traffic to page posts, group posts, and ads. In this article, you’ll discover how to analyze your social media traffic by adding UTM parameters to your links. How to Use Google UTMs to Analyze Your Social Traffic by Tammy Cannon on Social Media Examiner. What Is a UTM? UTMs let you differentiate one traffic source from another. These special links let you create identifiers, or parameters, within URLs so you can track referrals to blog posts, opt-ins, or landing pages you direct people to. UTM links let you track referrals from a variety of sources like your email newsletter, Facebook ads, Twitter, LinkedIn, and more!
Note: Make sure you have Google Analytics installed on your website so you can track these URLs. #1: Create Unique Links With UTM Parameters #2: Access Your Data in Google Analytics. Advanced Facebook Page Insights: An Analysis Guide for Marketers : Social Media Examiner. Want more information on how your Facebook audience responds to your marketing?
Looking for a guide to help you explore your Facebook Page Insights? The data in Facebook Insights can help you learn what’s working and what’s not on your page. In this article, you’ll discover how to download and analyze your Facebook Page Insights data. Advanced Facebook Page Insights: An Analysis Guide for Marketers by Jill Holtz on Social Media Examiner. Download Your Facebook Page Insights Files Facebook provides a wealth of data and analytics for your business page. To download Facebook Insights for your page, go to your Facebook Page Manager on desktop and click Insights. Go to the Overview tab to export your Facebook Insights data. You’ll then see a pop-up box with three data types to choose from: Page Data, Post Data, and Video Data. Choose the data type, range, file format, and layout for your Facebook Insights data. You can change the date range for the Facebook Insights data you’re downloading. How to Create a Facebook Messenger Chatbot : Social Media Examiner.
Does your business want to do more with Facebook Messenger?
Interested in using a chatbot for customer service and marketing? Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more. In this article, you’ll discover how to set up a Facebook Messenger chatbot for your business. How to Create a Facebook Messenger Chatbot by Sally Hendrick on Social Media Examiner. Why a Chatbot for Facebook Messenger? Facebook now lets you install Messenger chatbots on your business page. A series of menus or keywords guides customers to the next steps, saving time and eliminating frivolous requests that don’t lead to sales.
An automated responder lets you reply immediately to users with instructions on what to do next or with information about your business. The chatbot uses keywords that users type in the chat line and guesses what they may be looking for. You can create an artifical intelligence bot with triggers that you define. How It Works on a Page Conclusion. 4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner. Do you use your smartphone or tablet to post images to social media?
Looking for mobile image apps to enhance your visuals? In this article, you’ll discover four mobile apps to help you create and publish outstanding social media images on the go. Discover four mobile apps to create beautiful images. #1: Brush Up Images With Prisma Filters Prisma has a variety of artistic filters you can apply to your photos. Using the app, you can turn anything into a beautiful picture, whether it’s an image of a person, object, or landscape or a photo from someone else. If you need to post an image but it isn’t quite good enough for your social media accounts, use Prisma to enhance it. Prisma adds excitement to ordinary pics. To use Prisma, upload a photo or take a picture in the app. Start by uploading a photo to Prisma. Next, scroll through Prisma’s filters to find one you like. Prisma’s filters include those of famous artists, such as Picasso and Van Gogh. Prisma also has a new photo-split feature. 11 Helpful Social Media Tools for Marketers : Social Media Examiner.
7 Tips for Improving Online Sales Using Social Media : Social Media Examiner. Want to improve your online sales process?
Looking for tips to connect with prospects and customers on your social channels? With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll discover seven tips to improve your ecommerce using social media. 7 Tips for Improving Online Sales Using Social Media by Aaron Orendorff on Social Media Examiner. #1: Provide Sales Support With Native Chat.
9 YouTube Marketing Predictions for 2017 From the Pros : Social Media Examiner. Are you wondering how marketing on YouTube will change in 2017?
As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017. To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. 9 YouTube Marketing Predictions for 2017 From the Pros by Lisa D. How to Use Facebook Page Engagement Custom Audiences : Social Media Examiner. Want more ways to retarget people on Facebook?
Have you heard about Facebook’s latest custom audience features? Facebook’s newest custom audiences let you target people based on their engagement with your Facebook page. In this article, you’ll discover how to build six new custom audiences based on Facebook page engagement. How to Use Facebook Page Engagement Custom Audiences by Charlie Lawrance on Social Media Examiner. How to Build Community on Facebook : Social Media Examiner. Is your Facebook page reach declining?
Looking for other ways to connect with Facebook fans and customers? Creating a community for your business can help you reach your target audience more consistently than relying on a Facebook page alone. How to Analyze Your YouTube Marketing With Google Analytics : Social Media Examiner. Do you use YouTube for business?
Want to connect Google Analytics to your YouTube channel? Google Analytics can show you how people find and engage with your channel, and how YouTube drives traffic to your website. In this article, you’ll discover how to set up Google Analytics to track and measure the impact of your YouTube marketing efforts. Instagram Stories: How to Create Engaging Stories : Social Media Examiner. Do you use Instagram?
Wondering how Instagram stories work? To explore how to craft Instagram stories for business, I interview Sue B. Zimmerman. 3 Social Media Design Tools That Create Stunning Images : Social Media Examiner. Do you want a consistent look for your social media images? Looking for tools that are easy to use? Great-looking graphics are crucial to maintaining a consistent and quality brand image on social media. In this article, you’ll discover how to use three free tools to create the perfect social media images. 3 Social Media Design Tools That Create Stunning Images by Peter Gartland on Social Media Examiner. #1: Canva. 5 Snapchat Metrics to Improve Your Snapchat Marketing : Social Media Examiner. Are you using Snapchat for business? Wondering how to analyze your Snapchat efforts? It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing.
In this article, you’ll discover five metrics you should focus on to get more out of Snapchat. 5 Ways to Sell More Products via Social Media : Social Media Examiner. Want to drive more sales on social media? Looking for ways to encourage more people to purchase? A few adjustments can help you optimize your social commerce efforts and stay ahead of the competition. 19 Facebook Marketing Predictions for 2017 From the Pros : Social Media Examiner.
Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers.4 To get a grip on what the near future may look like, we tapped the knowledge of 19 social media pros.1 19 Facebook Marketing Predictions for 2017 From the Pros by Lisa D. Jenkins on Social Media Examiner. 5 Ways to Persuade Via Social Media : Social Media Examiner. Do you want to build trust and influence on social media? Wondering how to tap into social proof? Social proof lets you leverage consumer behavior and feedback to give customers a more authentic perspective of your business. In this article, you’ll discover five ways to use social proof on social media. 19 Tools to Create Social Media Content : Social Media Examiner. How to Sell on Instagram : Social Media Examiner.
10 Facebook Marketing Tips for the Holiday Season : Social Media Examiner. 3 Social Media Design Tools That Create Stunning Images : Social Media Examiner. 4 Ways to Include Fans in Your Social Media Activities : Social Media Examiner. 11 Helpful Social Media Tools for Marketers : Social Media Examiner. 5 Instagram Tools for Marketers : Social Media Examiner. 4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner. 8 Blogger Tools to Help Promote Your Content : Social Media Examiner. How to Create Social Media Contests That Convert : Social Media Examiner. 10 Ways to Grow an Organic Instagram Presence : Social Media Examiner.
4 Ways to Humanize Your Social Media Updates : Social Media Examiner. 3 Social Media Tactics for Businesses That Struggle With Social : Social Media Examiner. Instagram Ads: What Marketers Need to Know : Social Media Examiner. 9 Ways to Work Celebrations Into Your Social Media Marketing : Social Media Examiner. 6 Ways to Improve Your Facebook Ads : Social Media Examiner.
11 Ways to Grow Your Snapchat Following : Social Media Examiner. 9 Time-Saving Tools for Social Media Marketers : Social Media Examiner. 19 Tools to Create Social Media Content : Social Media Examiner. Smartphone Video Excellence: How to Film Like a Pro : Social Media Examiner. 504 Target not responding. 9 Time-Saving Tools for Social Media Marketers : Social Media Examiner.