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The Five-Step Process to Drive Content Marketing Results Spin Sucks. Content marketing—or owned media, as it’s known in the PESO model—can be one of the most important elements of your communications strategy.

The Five-Step Process to Drive Content Marketing Results Spin Sucks

It’s content you create on a platform you own, such as your company’s website or blog, which means you can control the message. You control the creative. You build the brand. And the community. You can nurture an entire brand program with content marketing at the center. If done well. Unfortunately, many organizations take a “publish it and they will come” approach to their content. How to Create a Social Media Marketing Content Plan in 7 Steps : Social Media Examiner. Want to connect more with your target audience?

How to Create a Social Media Marketing Content Plan in 7 Steps : Social Media Examiner

Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. How to Create a Social Media Marketing Content Plan in 7 Steps by Warren Knight on Social Media Examiner. #1: Understand How Your Ideal Customer Moves From Awareness to Conversion Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of your journey. However, you need to go beyond simply identifying your target customer’s marital status, where they live, or what their hobbies are.

Put yourself in your target customers’ shoes. 14 Cognitive Biases Which Affect Your Communications Plan Spin Sucks. I always think I should have gotten a second major in psychology.

14 Cognitive Biases Which Affect Your Communications Plan Spin Sucks

Not only do I find it—and people— fascinating, every PR pro knows when you build a communications plan, it must take into account many elements of psychology. The two can’t be disconnected in any way. This is particularly true when it comes to cognitive biases. Five Strategies To Help You Sound Like The Leader You Want To Be. Infographics for non-designers: the complete guide. Even if you're not a graphic designer, you can quickly and easily create attractive marketing infographics for your website and social media feeds.

Infographics for non-designers: the complete guide

You've seen the beautiful, informative explainer graphics that have popped up all over the Web in the last few years. These infographics visually explain topics too cumbersome or complicated to spell out in text. They use charts, graphs, images and short bits of text to clearly communicate a message or explain a subject. According to inbound marketing company Hubspot, studies have shown that people process visual information faster than words. Infographic: A guide to designing and giving perfect presentations. 6 Visual Trends Predicted for 2017 - ALC. Getty Images has released their visual trends report, Creative in Focus, outlining 6 trends for photography and images that “will define 2017.”

6 Visual Trends Predicted for 2017 - ALC

Providing insight into the future of photography, the report comes complete with essays and profiles of emerging talent and is a must-read for every photographer and visual communicator. The data-driven predictions define next year’s creative trends based on research that Getty Images is able to garner from, among other things, the roughly one billion image searches they get on their site per year. State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California.

State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful

That’s when things started getting weird. Big green pods started growing around town. Even stranger, local psychiatrists suddenly had an influx of visits from people who lived in the community. Repackage Your Long-Form Article Into Something Memorable. Everyone has that one piece of content that they are really, truly proud of.

Repackage Your Long-Form Article Into Something Memorable

It is long, thorough, full of information and entertaining enough to keep people reading. It stands on its own and has remained for some time as the most popular item on your website. The amount of traffic from that single long-form article trumps every other piece of content you have ever written. In spite of its incredible popularity, you could be getting even more out of that post. It all comes down to repackaging it into more awesome content, which takes the core of what made it so beloved and stretches it further. Related: 10 Tips for Creating Effective Business Videos Examples of content repackaging.

Break into email lessons You don't have to recreate the wheel here. So while that article you have written is a masterpiece, not everyone who comes across it is going to get through the whole thing. 7 great online content formats you might be overlooking. Have you ever wondered why people love eating at buffets?

7 great online content formats you might be overlooking

It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper. People crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, Brussels sprouts and the pasta—and that variety makes you feel good. Free Online Animated GIF Maker - Make A GIF Easily. How much data is shared online every minute? The amount of content we create and share through social media platforms is truly staggering.

How much data is shared online every minute?

This infographic highlights this growing and consuming trend. By Kevin J. Allen | Posted: July 27, 2016. How to Easily Create Your Own Video Show : Social Media Examiner. Looking for ways to position yourself as an industry expert?

How to Easily Create Your Own Video Show : Social Media Examiner

Have you considered using video to increase your visibility? Using video to give your own take on news and stories that are relevant to your industry can help you build influence with peers, prospects, and customers. A Gigantic List of Tools for Communicators Spin Sucks. By: Gini Dietrich | July 7, 2016 | When I speak—particularly when I do my three hour CEO workshop—I offer a list of tools that everyone should at, the very least, check out. Most are free, but there are some premium tools that we have tested and know to be effective for the types of work I recommend. It used to be that I would hand out a sheet with a list of all of those tools and URLs, but I had an attendee make fun of me about that.

He said: I love that you talk about digital media and then hand us a piece of paper with your recommended tools. Truth be told, I do that because the audience for those workshops are mostly old school and appreciate that more. (And the sheet of paper is branded so they always have my contact information.) But I took the teasing to heart and figured this would be valuable to everyone, not just those who take that workshop. The Mixology of Content Marketing [INFOGRAPHIC] Sometimes the best way to teach a person something is to present it within a familiar framework. Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (or pie if you’re lactose intolerant).

All of a sudden fractions aren’t so intimidating, and the information becomes (queue dad joke) digestible. Seems JBH (a UK-based content marketing agency) noticed this, too, based upon its cocktail-inspired guide to content marketing. 9 Time-Saving Tools for Social Media Marketers : Social Media Examiner. Do you need to spend less time on repetitive social media tasks? Are you looking for tools that let you balance automation with a personal touch?

In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media. Discover nine tools to save time on social media marketing. Listen to this article: Listen now: Play in new window | Download Relationship-building Tools Just like any relationship, connecting on social media starts with finding the right people and reaching out in a human way. . #1: Notifier Linking to other people’s amazing content not only helps establish your own authority, but is also one of the best ways to make meaningful connections. With Notifier, simply enter the URL into an article you’ve published (whether on your own site or as a guest contributor) and the tool will pull out all of the people mentioned in the post, tag them based on their Twitter handles, and queue up those shares via Buffer. The Four Different Types of Media Spin Sucks.

A few weeks ago, Paula Kiger asked me if I would write a blog post about the different types of media. Paula, here you go! In the marketing world, we have what we refer to as four forms of media: Paid, earned, owned, and shared. If you’re in business – and have been for more than 10 years – it’s pretty certain you only ever had to worry about paid and earned media. And then social media came along and created the opportunity for owned and shared, which business leaders and communicators, alike, have scrambled to learn, understand, and incorporate. 7 writing and language sites you should know about. As a medical writer, I often end up spending more time researching an article than I do writing it. In that research, I often discover new online sites and tools. In this week’s post, I share some lesser known online resources that can help make your writing, editing and researching tasks easier.

Plainlanguage.gov This site was developed by the Plain Language Action and Information Network, which is a group of federal employees who support the use of clear communication in government writing. The site includes humorous examples and resources on thinking about your audience, organizing your text, using plain language writing principle, and writing for the Web. Purdue Online Writing Lab (OWL) The Purdue OWL is a product of the Writing Lab at Purdue University. Did You Hear That? I Think It Was The Sound Of A Walrus. Stand aside Beyonce, there's a new sound in town. More than 9,000 sounds, to be more precise.