background preloader

Content Creation

Facebook Twitter

How Risky Is It REALLY to Change Your Article Dates for SEO? Fresh content is a powerful currency when it comes to search.

How Risky Is It REALLY to Change Your Article Dates for SEO?

Not only does fresh content keep your brand relevant and help you engage with your audience’s current interests and pain points, but ever since Google’s Freshness update, the more recent and relevant your content is, the better it’s likely to rank in SERPs. But what about the appearance of freshness? What happens when a website tweaks old content or changes the date on an article from 2014 to today? What are the SEO benefits – and the consequences? Most importantly, how do you keep “evergreen content” – content that’s meant to withstand the test of time – current and relevant year after year? In this article, I’ll answer these questions by examining how key influencers in the SEO and digital marketing industry treat date stamps, and I’ll discuss my strategy for combating outdated content.

Why Might You Change Article Dates? Specifically, a cabin listing stamped with the current date had somehow accrued more than 5 million reviews. Google Doesn’t Count Typos in Web Content, John Mueller Says. Google Webmaster Trends Analyst John Mueller has clarified how the search giant deals with spelling errors in content.

Google Doesn’t Count Typos in Web Content, John Mueller Says

Mueller tweeted a response to a user who was under the impression that errors in content means Google sees it as being of low quality. He stated that’s actually not the case. While it’s always recommended to fix known issues, Google does not goes as far as to count the amount of typos in content and downgrade it in search results. Although Google doesn’t count typos in content, that doesn’t mean it’s not worth putting the effort into editing content before publishing. Well written, error-free content lends credibility to the individual writing the content, which in turn lends credibility to the publication. Successful Web Content: What Reading Levels Should You Aim for? If you operate in a world in which your words are your ultimate weapons of seduction used to convert readers into buyers, then you must be fully aware of the fact that what you say is just as important as how you say it.

Successful Web Content: What Reading Levels Should You Aim for?

Your tone and your writing style represent key elements that are unfortunately ignored by tons of otherwise competent writers, editors and publishers. So before we go any further, ask yourself the following question: do you and your readers speak the same language? How Your Ad-Copy Writing Style Actually Influences Your Conversion Rates According to Copyblogger, there are 4 levels of reading: elementary, inspectional, analytical and syntopical.

Reading is a real art. Some writers think that they have to make the most of concepts that are difficult to grasp and explain, correlated with an abundance of technical data and pompous words to prove a point. We Analyzed 912 Million Blog Posts. Here's What We Learned About Content Marketing. 9 Tips for Your YouTube SEO Strategy – 3Play Media. User Flow Analysis using Google Analytics: Examples for every website owner. User Flow Analysis with Google Analytics If your website was a city, there would be roads running through it. These roads are the “user flow” that visitors follow through your navigation. Some are very popular, just like highways. Some are not popular at all. These are the backstreets. Website Navigation: 7 Best Practices, Design Tips and Warnings. Little things make a big difference.

Your website navigation is a great example. The structure and labels of your navigation can have a huge impact on results. Here’s why: Navigation affects traffic: how high you’ll rank, how much traffic you’ll get from searchNavigation affects conversions: how easy the site is to use, what percentage of visitors convert into leads and customers Here is a checklist for website navigation best practices. Mega Menus Work Well for Site Navigation. Mega menus (sometimes spelled “megamenus”) are a type of expandable menu in which many choices are displayed in a two-dimensional dropdown layout.

Mega Menus Work Well for Site Navigation

They are an excellent design choice for accommodating a large number of options or for revealing lower-level site pages at a glance. As the following screenshots show, mega menus have the following characteristics: Big, two-dimensional panels divided into groups of navigation options Navigation choices structured through layout, typography, and (sometimes) icons Everything visible at once — no scrolling Vertical or horizontal form factors when activated from top navigation bars; when activated from left-hand navigation, they might appear as mega fly-outs (not shown) Menu options revealed on hover, click, or tap As the NovaScotia and Moleskine examples show, mega menus provide sufficient space for images and other rich content.

Images in the mega menu can help users select the right option. Pagination & SEO: best practices. Joost de Valk Joost de Valk is the founder and CEO of Yoast.

Pagination & SEO: best practices

He's a WordPress / Web developer, SEO and an Open Source fanatic. Paginated archives have long been a topic of discussion in the SEO community. Over time, best practices for optimization have evolved, and we now have pretty clear definitions. Website Page Word Counter - There may be certain times when instead of wanting to know the word count of your own writing, you'd like to know a website's word count.

Website Page Word Counter -

That is, you'd like to know the word count for a website without having to actually count all the words on the page by hand. Website Word Count is a tool which will do exactly that for you. It's a website word counter created specifically so you can find out the number of words on any page on the Internet. All you need to know is the URL of a web page, place it into the tool, and you can find out exactly how many words are on that page by hitting the "count" button. The tool will count the words on the website's page and instantly provide that number to you. Even better, this website word counter will also provide you with a list of the keywords used on the page you request.

Make no mistake: content errors harm your brand and SEO. How to optimize for audience trust.

Make no mistake: content errors harm your brand and SEO

Plus, four tips for dealing with mistakes that can kill your brand’s reputation. Trust matters. Whether you’re creating content for a standalone brand publication or a company blog, you want people and search engines to trust the information on your website is accurate and current. Now, with engagement metrics seemingly becoming a larger factor in SEO, you can’t have one without the other. 10 Tips to Make Your PDFs SEO Friendly. Once upon a time, there was a myth that Google found PDFs impenetrable.

10 Tips to Make Your PDFs SEO Friendly

Try as SEOs might, their PDFs could not enter the lucrative realms of Page 1. Google, the story went, simply could not decipher the contents of a non-HTML document. Make Images, Videos and Web Stories for Free in Minutes. What Happens When You 'Go Hard at HARO' for 30 Days? Help A Reporter.

Duplicate Content

How to Write a Press Release. Optimize and Reach Your Audience Follow these tips to reach all the right targets.

How to Write a Press Release

Consistent, Targeted Messaging. How to title your press release - The Logical Entrepreneur. The press release is extremely important—it’s how you get information quickly and clearly into the hands of journalists, and sometimes also the general public.

How to title your press release - The Logical Entrepreneur

But the press release title is a whole other level of important. Without a good one, there’s a decent chance nobody’s going to bother clicking on that oh-so-perfect release you spent days drafting. For example, here are two headlines that are in my inbox right this second. The 12 Ironclad Rules for Issuing Press Releases. One thing that will never wane in this world is the human desire for news. And, these days, people are consuming their news online. According to information that was gathered for various white papers, which were issued by online press release juggernaut, PR Web (Vocus), over 80 million people prefer to read their news online. Unsurprisingly, over 60% of journalists prefer to find their news sources and story ideas online, too.

So, it’s not just consumers who are reading the news online. It’s just about everyone. Low-hanging fruit: 5 fast & simple SEO tactics to harvest tons of organic traffic. What is quality content? What is quality content? Content Marketing Conference 2017. If someone hadn’t known Nadya Khoja was one of the speakers at CMC 2017, they may have thought she was someone really cool who wondered into the conference room or was representing a hot new startup.

Dressed in dark-wash jeans and a flowing tee with “HUSTLE” in all caps across the front, she seems very much like someone you’d enjoy sitting down with for a cup of coffee. An infographic expert with a theater degree, Nadya brought a unique perspective to content creation. Though her talk, “12 Principles of Really Great Content,” felt a bit like an expository writing lecture on the surface, it brimmed with real-life examples, practical applications, and inspiration that left us wanting to grab a latte and hit the keyboard. Content Marketing Conference 2017. S Blog Topic Generator. Inbound. Woorkup - Marketing, WordPress, SEO, WebPerf. 10 Contact Page Techniques That Make People Get in Touch with You. Why Your Company Might Need a Content Audit. Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships.

While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit. At one point the website had 10 million pages of content but 3 million of them had never been visited. By removing unnecessary and irrelevant content, Microsoft made its customers much happier and learned what type of content works in attracting consumers. 10 Contact Page Techniques That Make People Get in Touch with You. 5 Ways to Improve Your Contact Form Conversion Rate. 7 Ways to Increase Your Form Field Conversion Rate (by Up to 672%)

How to Optimize Contact Forms for Conversions. 5 Power Tips for Dominating Facebook Legal Marketing. The 2015 Social Media Glossary. A lot can change in a year, especially in the world of social media. It can be difficult to keep up with all of the terms and slang used with the introduction of new technologies and platforms, so we decided it was time to update our Social Media Glossary. Like previous editions of the glossary, this is a living document that will continue to grow as we add more terms and expand our definitions. +1 button Similar to Facebook’s “Like” button, the +1 button is proprietary to Google and is the Internet equivalent of the thumbs-up. “+1” may also show up in emails or comment threads, as in the following: “+1 for that idea” with the meaning of “I really like this idea and I’m showing my support for it.” This thing is called an octothorpe.

Behavioral Targeting – Glossary. 12 Things You Need to Do for Semantic Search. Semantic search. 11 Tools That Will Save You Time with Content Marketing. How To Generate 20,000 Monthly Visitors Through Long-Tail Search. How to Optimize Your Content for Google's Featured Snippet Box. In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. How to Optimize Your Content for Google's Featured Snippet Box. In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries.

The ultimate content marketing strategy. The idea of using content to help drive ecommerce sales can sometimes feel daunting. 20 Ways to Reward Repeat Visitors on Your Ecommerce Site. Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following. That is a mistake. Google Search. How To Prove Content Marketing ROI For Your Business.

Content marketing has exploded in the last couple of years. The platforms to create new content, curate existing content, and publish all of it to the right channels have grown and matured. However, in spite of the exponentially higher volume of content that is being churned out by businesses today, the fact remains that the majority of these activities still cannot be directly tied to company bottom lines. How to Find Out Your Content Marketing Goal and Mission. SEOPressor Connect - WordPress SEO Plugin. HubSpot's Blog Topic Generator. How to Think Up a Year's Worth of Blog Post Topics in an Hour. How Often Should Companies Blog? [New Benchmark Data] Ecommerce blogging: five proven reasons why it should be part of your SEO strategy. How Important is Content Length? Why Data-Driven SEO Trumps Guru Opinions - The serpIQ Blog.

What Can We Learn from 7 Awesome Corporate Blogs? Study Shows Business Blogging Leads to 55% More Website Visitors. Forbes Editorial Calendar: 5 Lessons For Yearly Blog Planning. 3 Ways to Supercharge Your Content-Marketing Strategy. Siteliner - Find Duplicate Content on your site. The #1 reason why position #1 doesn’t matter. Authorship in web-search - Search Console Help. Cost Effective SEO: How I Drove 34,000 Search Engine Visits in 60 Days (For Free) Hemingway Editor. Grammar Check. How to Solve Keyword Cannibalization - SEO Tips. Project Apollo Archive. Grammar Underground with June Casagrande. Content Marketing Strategy and Thanksgiving Dinner – Same thing, Right? Content Explorer. Link building: what not to do? Google Testing Huge 7-Line Snippets in Search Results. The Non-Legal Expertise Every General Counsel Needs. Convert TTC and DFONT to TTF online — Transfonter. 4 Key Performance Indicators that Prove the ROI of Your Content Marketing - Sweet Fish Media.

Check Spelling, Style, and Grammar with After the Deadline. Custom Essay Writing Service with Benefits - 25% OFF. Grammar Girl. Free Online Grammar Check, Plagiarism, Spelling, and More. 5 Content Marketing Ideas Inspired By Your Own Business. PicMonkey: Free Online Photo Editing. 39 Copywriting Techniques that Drive Website Conversions. Which Stats Matter: A Definitive Guide to Social Media Metrics. How To Design Call to Action Buttons That Convert.

Call-to-Action Button Generator - Design buttons & download as CSS PNG. Fonts. 7 Website Design Trends To Watch In 2015. Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days. 4 Tools (And 1 E-Book) I'm Loving For Content Creation And Link Development.