What is quality content? What is quality content? Content Marketing Conference 2017. If someone hadn’t known Nadya Khoja was one of the speakers at CMC 2017, they may have thought she was someone really cool who wondered into the conference room or was representing a hot new startup.
Dressed in dark-wash jeans and a flowing tee with “HUSTLE” in all caps across the front, she seems very much like someone you’d enjoy sitting down with for a cup of coffee. An infographic expert with a theater degree, Nadya brought a unique perspective to content creation. Though her talk, “12 Principles of Really Great Content,” felt a bit like an expository writing lecture on the surface, it brimmed with real-life examples, practical applications, and inspiration that left us wanting to grab a latte and hit the keyboard. Content Marketing Conference 2017. S Blog Topic Generator. Inbound. Woorkup - Marketing, WordPress, SEO, WebPerf. 10 Contact Page Techniques That Make People Get in Touch with You. Why Your Company Might Need a Content Audit. Content is used as a valuable marketing tool across all industries.
From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. While the goal of content marketing is clear, many companies forget to track what type of content is actually working. Even powerhouse Microsoft fell into that habit. At one point the Microsoft.com website had 10 million pages of content but 3 million of them had never been visited. By removing unnecessary and irrelevant content, Microsoft made its customers much happier and learned what type of content works in attracting consumers.
10 Contact Page Techniques That Make People Get in Touch with You. 5 Ways to Improve Your Contact Form Conversion Rate. 7 Ways to Increase Your Form Field Conversion Rate (by Up to 672%) Pop quiz: How do you generate leads?
Answer: By placing a high-converting lead generation form in a landing page. From there, you begin to nurture the leads—persuading them to buy your product. A SalesForce study found that “companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost.” How to Optimize Contact Forms for Conversions. 5 Power Tips for Dominating Facebook Legal Marketing. The 2015 Social Media Glossary. A lot can change in a year, especially in the world of social media.
It can be difficult to keep up with all of the terms and slang used with the introduction of new technologies and platforms, so we decided it was time to update our Social Media Glossary. Like previous editions of the glossary, this is a living document that will continue to grow as we add more terms and expand our definitions. +1 button Similar to Facebook’s “Like” button, the +1 button is proprietary to Google and is the Internet equivalent of the thumbs-up. “+1” may also show up in emails or comment threads, as in the following: “+1 for that idea” with the meaning of “I really like this idea and I’m showing my support for it.” This thing is called an octothorpe. Behavioral Targeting – Glossary. What is Behavioral Targeting?
Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns through information collected on an individual’s Web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. The technique helps deliver online advertisements to the users who will be the most interested in them. 12 Things You Need to Do for Semantic Search. Semantic search.
You’ve heard of it, you’ve researched it and you’re probably wondering what to do about it. Black hat, white hat, and everything in between could soon be a thing of the past, as semantic search forces the industry to revert back to the question: What does the user want? It’s a simple concept, but one that has been lost in a whirlwind of advice, speculation, and see-what-sticks techniques. Semantic search gives the industry a chance to go back to basics and provide information rather than force it. Let’s take a look at how to embrace semantics. Think Like a User Simply put, if you’re going to optimize for the user, you need to think like the user. (Screenshot taken 31/10/2014 on Google.co.uk) Take the above example. 11 Tools That Will Save You Time with Content Marketing. How To Generate 20,000 Monthly Visitors Through Long-Tail Search. Do you want more search visitors?
Search engines aren’t the only source of targeted visitors, but effectively targeting long-tail keywords in your content can greatly increase your monthly search visitors. I’ve generated 173,336 qualified visitors from long-tail keyword phrases in the past year – a 91% increase. Your long-tail keywords may not rank in Google’s top 10 results, and it’s true that 60% of all organic clicks go to the top 3 search results, but that still leaves 40% up for grabs. If you consistently publish in-depth content around long-tail keywords, you’ll see an increase in search traffic, attract paying customers, and grow your brand.
Now you know the potential impact of long-tail key phrases on your site growth, let’s dive in and learn how to sustain that organic traffic. In this article, we’ll cover these four topics: How to Optimize Your Content for Google's Featured Snippet Box. In the past few years Google have been refining the way that it displays results to users.
In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. What is a Featured Snippet? How to Optimize Your Content for Google's Featured Snippet Box. In the past few years Google have been refining the way that it displays results to users.
In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that's what I set out to explore. The ultimate content marketing strategy. The idea of using content to help drive ecommerce sales can sometimes feel daunting.
Today’s digital landscape is a 24-hour news cycle, with social media platforms that never sleep. Content is constantly created and published. So the question often arises, “If I want to take on content marketing for my business, where do I begin?” In this post, I will address how to build the ultimate content marketing strategy and make the process organized and smooth. First, begin with your company’s mission, its culture, its core values, and your goals for the business. The easiest way to generate ideas for content is to simply look at the questions your shoppers ask you — via customer support, comments on product pages, and general interactions. Next, identify opportunities for communicating with your audience. 20 Ways to Reward Repeat Visitors on Your Ecommerce Site. Many ecommerce businesses neglect the importance of rewarding their repeat visitors while they strive to drive revenue, increase social mentions, and build a loyal following.
That is a mistake. Great ecommerce sites reward their recurrent visitors. They influence thousands and get the pick of their sales from loyal customers. Google Search. How To Prove Content Marketing ROI For Your Business. Content marketing has exploded in the last couple of years. The platforms to create new content, curate existing content, and publish all of it to the right channels have grown and matured. However, in spite of the exponentially higher volume of content that is being churned out by businesses today, the fact remains that the majority of these activities still cannot be directly tied to company bottom lines.
How to Find Out Your Content Marketing Goal and Mission. In business, there is never a one size fits all solution. You always need to consider the specific needs of your business and identify key objectives to develop a solid plan. Bear in mind that, in content marketing, the bulk of your time will be spent in planning and developing a content strategy. In fact, you may spend more time planning than writing and distributing finished content. SEOPressor Connect - WordPress SEO Plugin. HubSpot's Blog Topic Generator. How to Think Up a Year's Worth of Blog Post Topics in an Hour. Last November, I got my team in a room and asked them to do something that sounded nearly impossible: brainstorm a year's worth of blog topics in under an hour. That's an aggressive target -- I know -- but we needed enough titles to support the Blog Topic Generator's algorithm.
So we all sat around the conference room table, writing blog ideas in a Google spreadsheet. The first five minutes, we were stumped. The eight of us tentatively put in a few ideas ... and then all of a sudden ideas were flowing. One idea would suddenly morph into 10, and before we knew it, we had almost 300 titles ... and we still had 15 minutes to spare. Sounds like a fairytale, right? Well, it's certainly not a myth. How Often Should Companies Blog? [New Benchmark Data] "Blog early, blog often. " In the inbound world, these are words to live by. After all, blogs help businesses attract new website visitors and convert them into leads. Each time you publish an original blog post, you're creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company.
Ecommerce blogging: five proven reasons why it should be part of your SEO strategy. How Important is Content Length? Why Data-Driven SEO Trumps Guru Opinions - The serpIQ Blog. SerpIQ is back with more data that we’re excited to share with the SEO community. What Can We Learn from 7 Awesome Corporate Blogs? Study Shows Business Blogging Leads to 55% More Website Visitors. Forbes Editorial Calendar: 5 Lessons For Yearly Blog Planning. While doing some keyword research one day for the CoSchedule blog, I noticed that the term ‘Forbes editorial calendar’ was holding an unusually high ranking. 3 Ways to Supercharge Your Content-Marketing Strategy. Siteliner - Find Duplicate Content on your site. The #1 reason why position #1 doesn’t matter. Authorship in web-search - Search Console Help.
Cost Effective SEO: How I Drove 34,000 Search Engine Visits in 60 Days (For Free) Untitled. Hemingway Editor. Grammar Check. How to Solve Keyword Cannibalization - SEO Tips. Keyword cannibalization isn't an issue that's in the SEO forums much, nor is it something that many SEOs feature prominently in site reviews (at least, from my experience), but it can be detrimental to potential rankings for several different reasons. First, I'll illustrate how keyword cannibalization happens.
It typically starts when a website's information architecture calls for the targeting of a single term or phrase on multiple pages of the site. Many times this is done unintentionally, but results in several or even dozens of pages that have the same keyword target in the title and header tags. I've heard several clients explain the logic behind this in a similar fashion: Client: I want Google to know my site is about "Plaid Checkered Pants" so I made that the title of every page. Here's the problem: Internal Anchor Text - since you're pointing to so many different pages with the same subject, you can't concentrate the value of internal anchor text on one target.
Project Apollo Archive. Grammar Underground with June Casagrande. Commas After Inc., States, and Years Proofreading is very different from reading. At least, for me it is. Content Marketing Strategy and Thanksgiving Dinner – Same thing, Right? As we head into the Thanksgiving holiday, some of us may want to turn off our brains and stop thinking about content for just a few days. Content Explorer. Link building: what not to do? A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics.
In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT use. Risky link building tactics In the old days, link building meant putting links on as much external pages as possible, often by buying or trading links. Google Testing Huge 7-Line Snippets in Search Results. The Non-Legal Expertise Every General Counsel Needs. Convert TTC and DFONT to TTF online — Transfonter. 4 Key Performance Indicators that Prove the ROI of Your Content Marketing - Sweet Fish Media. Check Spelling, Style, and Grammar with After the Deadline. Custom Essay Writing Service with Benefits - 25% OFF. Grammar Girl. Free Online Grammar Check, Plagiarism, Spelling, and More. 5 Content Marketing Ideas Inspired By Your Own Business. PicMonkey: Free Online Photo Editing. 39 Copywriting Techniques that Drive Website Conversions.
Which Stats Matter: A Definitive Guide to Social Media Metrics. How To Design Call to Action Buttons That Convert. Call-to-Action Button Generator - Design buttons & download as CSS PNG. Fonts. 7 Website Design Trends To Watch In 2015. Link Building Case Study: How I Increased My Search Traffic by 110% in 14 Days. 4 Tools (And 1 E-Book) I'm Loving For Content Creation And Link Development.