Gap
Get flash to fully experience Pearltrees
Facebook Twitter Google+ Save E-mail Share Print Paul Allen was among the minority of people who seemed to feel pretty good on Monday night after a blown call by referees awarded a game-winning touchdown to the Seattle Seahawks, the NFL team Mr. Allen owns.
A Win-Win for Paul Allen's Seahawks and a Sports Start-Up
With $1.4M In Tow, Celly Launches On iOS To Let Anyone Create An Instant Mobile Social Network
Once upon a time, the pinnacle of social networking was the ability to connect with former classmates and share what your cat had for breakfast. Today, the requirements for social networking have evolved and are more immediate. We need social networks to quickly connect us with the classrooms, businesses, hospitals, rallies and neighborhoods we frequent on a daily basis to allow private communications between parents and teachers, to notify neighbors about a burglary, to alert co-workers about emergencies, and so on.
Twitter chief executive Dick Costolo gave a lecture earlier this week at his alma mater — the University of Michigan — where he talked to a crowd at the Ford School of Public Policy about how the real-time information network has changed the nature of communication and media in the 21st century. Costolo spoke a lot about how Twitter has leveled the playing field for celebrities, many of whom can now talk directly to their fans without having to go through a media outlet or other intermediary, but he also talked about Twitter’s relationship with existing media, and it was clear from his speech that he sees it as being a very symbiotic one — especially when it comes to broadcast television.
Dick Costolo says Twitter is a reinvention of the town square — but with TV
Socialgraphics are deep insights that maximize the lifetime value of your customers. Socialgraphics tells you about what truly matters to your customers by revealing their expressed brand preferences, interests and intents--sourced from their online activity and updated in real time. TrueLens computes Socialgraphics from your customers’ public social media profiles by translating qualitative expressions into actionable quantitative data.
Understand, Segment and Target Customers Like Never Before
Enthuse Raises $1.3M From Greystripe Co-founder And Others To Help Sports Teams Reward Their Fans
In 2011, Brian York founded Enthuse as a way to give fans the ability to connect with their favorite sports teams via their mobile devices and get rewards for checking into games, snapping photos and sharing the love. On the flip side, Enthuse enables schools and sports franchises to integrate with their API and SDK to quickly deploy social loyalty programs in their own branded apps. To help it gain momentum and go after more collegiate and professional franchises, the startup is today announcing that it has raised $1.3 million from Allegro Venture Partners, Bee Partners and a handful of angel investors, including Maurice Werdegar of Western Technology Investment, Greystripe co-founder and YesVideo CEO Michael Chang, Peggy Taylor of B3 Ventures and a former senior exec at PeopleSoft and San Francisco 49er, Harris Barton. So what’s the appeal?Facebook tests threaded comments on some pages
Facebook is testing a way for users to reply to specific comments on a page post and have those comments appear as a threaded discussion on the page or in News Feed, the company confirms to us. Facebook says the test is currently limited to pages and threaded comments are not appearing on users’ personal posts. Threaded comments are a feature of Facebook’s comments plugin for third-party sites, but haven’t been available on the social network itself.
Facebook Tests Ranked Comments to Boost Engagement
Facebook is testing a new comments format on brand and subscriber pages by placing the most engaging comments up higher on posts, the company confirmed on Monday. "We are testing a new format for comments on Page posts," Facebook said in a statement to Mashable . "As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post."' SEE ALSO: Facebook Testing Sound Notifications This means brand pages in the test, which range from journalists such as Fareed Zakaria and New York Jets player Tim Tebow , include ranked comments based on Likes, responses and hides.Miami Dolphins Connect Online, In-Stadium Loyalty
NFL training camps are starting up this week. That means fans will start getting a better idea of how their teams might perform this season and what games they'll want to check out. The teams would prefer those fans do their game-watching in stadiums, but that’s a hard sell considering ticket prices for good seats versus the couch-comfy view of one’s HD TV and the relative anonymity of both environments. But the Miami Dolphins are turning to tech as a way to bring fans closer to the field and make sure it’s not just a one-off outing.
Bonfyre App Partners with St. Louis Rams to Tackle Fan Game Experiences
Officially Launched at DEMO Fall 2012 This Week, Bonfyre App Focuses on Private Photo Sharing and Group Chat Based on Experiences St. Louis, MO (PRWEB) October 03, 2012 The St. Louis based Bonfyre app is partnering with the St. Louis Rams during this Thursday home game against the Arizona Cardinals to enhance the fan game experience.
How Sports Teams Build Winning Facebook Apps
During Facebook 's emergence as a key sports marketing channel in recent years, social media agency Movement Strategy has been among the companies making the biggest mark. It's built more than 200 custom Facebook apps for teams and leagues since its launch in 2008. In the past week alone, the New York Knicks , Detroit Lions , St. Louis Rams and University of Michigan have all launched products designed by Movement.Design competition Project Runway has unveiled two new social tools in time for Thursday's season 10 premiere on Lifetime. The features will help viewers easily interact with each other and the show's stars. "Real-Time Runway" (see image below) displays Twitter trending hashtags and relevant handles as well as aggregates conversations about the show in real time during and three hours before and after the show. The social tool is akin to " Tweet Tracker " for Bravo shows and " Sound Off " for The X Factor . " Real-Time Runway ," however, allows people to filter tweets by time zones, helping viewers avoid any spoilers. "We know how difficult it can be to avoid spoiler info in this day of social media, so we wanted to provide fans the option to view Project Runway conversation leading into the on-air premiere, without the risk of reading what folks in the Eastern and Central time zones are tweeting about the show," Evan Silverman, SVP of digital for A+E Networks, told Mashable .
New 'Project Runway' Tool Helps You Avoid Spoilers, Curates Tweets
Twins launch in-game mobile app - Minneapolis / St. Paul Business Journal
Minnesota Twins The Minnesota Twins and MLB Advanced Media have launched an interactive mobile game for fans to play while attending games at Target Field. The “At the Plate” mobile app allows fans to predict which events will happen when the Twins are batting.The University of Kentucky is known for its successful sports program, most notably the basketball and football teams. Now the football program has launched #Weareuk , a crowdsourced initiative that places tweets on billboards and puts fans in the official poster. Anyone who uses the #Weareuk hashtag will have their tweet or Instagram photo linked to the site. From there anything posted can, and many already have been, used in billboards across the state.