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Facebook Twitter Google+ Save E-mail Share Print Paul Allen was among the minority of people who seemed to feel pretty good on Monday night after a blown call by referees awarded a game-winning touchdown to the Seattle Seahawks, the NFL team Mr. Allen owns.
Once upon a time, the pinnacle of social networking was the ability to connect with former classmates and share what your cat had for breakfast. Today, the requirements for social networking have evolved and are more immediate. We need social networks to quickly connect us with the classrooms, businesses, hospitals, rallies and neighborhoods we frequent on a daily basis to allow private communications between parents and teachers, to notify neighbors about a burglary, to alert co-workers about emergencies, and so on.
Twitter chief executive Dick Costolo gave a lecture earlier this week at his alma mater — the University of Michigan — where he talked to a crowd at the Ford School of Public Policy about how the real-time information network has changed the nature of communication and media in the 21st century. Costolo spoke a lot about how Twitter has leveled the playing field for celebrities, many of whom can now talk directly to their fans without having to go through a media outlet or other intermediary, but he also talked about Twitter’s relationship with existing media, and it was clear from his speech that he sees it as being a very symbiotic one — especially when it comes to broadcast television.
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In 2011, Brian York founded Enthuse as a way to give fans the ability to connect with their favorite sports teams via their mobile devices and get rewards for checking into games, snapping photos and sharing the love. On the flip side, Enthuse enables schools and sports franchises to integrate with their API and SDK to quickly deploy social loyalty programs in their own branded apps. To help it gain momentum and go after more collegiate and professional franchises, the startup is today announcing that it has raised $1.3 million from Allegro Venture Partners, Bee Partners and a handful of angel investors, including Maurice Werdegar of Western Technology Investment, Greystripe co-founder and YesVideo CEO Michael Chang, Peggy Taylor of B3 Ventures and a former senior exec at PeopleSoft and San Francisco 49er, Harris Barton. So what’s the appeal?
Facebook is testing a way for users to reply to specific comments on a page post and have those comments appear as a threaded discussion on the page or in News Feed, the company confirms to us. Facebook says the test is currently limited to pages and threaded comments are not appearing on users’ personal posts. Threaded comments are a feature of Facebook’s comments plugin for third-party sites, but haven’t been available on the social network itself.
Facebook is testing a new comments format on brand and subscriber pages by placing the most engaging comments up higher on posts, the company confirmed on Monday. "We are testing a new format for comments on Page posts," Facebook said in a statement to Mashable . "As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments as well as the original post."' SEE ALSO: Facebook Testing Sound Notifications This means brand pages in the test, which range from journalists such as Fareed Zakaria and New York Jets player Tim Tebow , include ranked comments based on Likes, responses and hides.
NFL training camps are starting up this week. That means fans will start getting a better idea of how their teams might perform this season and what games they'll want to check out. The teams would prefer those fans do their game-watching in stadiums, but that’s a hard sell considering ticket prices for good seats versus the couch-comfy view of one’s HD TV and the relative anonymity of both environments. But the Miami Dolphins are turning to tech as a way to bring fans closer to the field and make sure it’s not just a one-off outing.
Officially Launched at DEMO Fall 2012 This Week, Bonfyre App Focuses on Private Photo Sharing and Group Chat Based on Experiences St. Louis, MO (PRWEB) October 03, 2012 The St. Louis based Bonfyre app is partnering with the St. Louis Rams during this Thursday home game against the Arizona Cardinals to enhance the fan game experience.
During Facebook 's emergence as a key sports marketing channel in recent years, social media agency Movement Strategy has been among the companies making the biggest mark. It's built more than 200 custom Facebook apps for teams and leagues since its launch in 2008. In the past week alone, the New York Knicks , Detroit Lions , St. Louis Rams and University of Michigan have all launched products designed by Movement.
Design competition Project Runway has unveiled two new social tools in time for Thursday's season 10 premiere on Lifetime. The features will help viewers easily interact with each other and the show's stars. "Real-Time Runway" (see image below) displays Twitter trending hashtags and relevant handles as well as aggregates conversations about the show in real time during and three hours before and after the show. The social tool is akin to " Tweet Tracker " for Bravo shows and " Sound Off " for The X Factor . " Real-Time Runway ," however, allows people to filter tweets by time zones, helping viewers avoid any spoilers. "We know how difficult it can be to avoid spoiler info in this day of social media, so we wanted to provide fans the option to view Project Runway conversation leading into the on-air premiere, without the risk of reading what folks in the Eastern and Central time zones are tweeting about the show," Evan Silverman, SVP of digital for A+E Networks, told Mashable .
Minnesota Twins The Minnesota Twins and MLB Advanced Media have launched an interactive mobile game for fans to play while attending games at Target Field. The “At the Plate” mobile app allows fans to predict which events will happen when the Twins are batting.
The University of Kentucky is known for its successful sports program, most notably the basketball and football teams. Now the football program has launched #Weareuk , a crowdsourced initiative that places tweets on billboards and puts fans in the official poster. Anyone who uses the #Weareuk hashtag will have their tweet or Instagram photo linked to the site. From there anything posted can, and many already have been, used in billboards across the state.
Earlier today, Twitter made its most aggressive grab for TV marketing dollars, with the release of a TV ad during the Pocono 400 and the launch of the corresponding Twitter.com/#NASCAR hashtag page. I said at the time that the campaign reminds me somewhat of those AOL keywords that used to get tagged about during commercials and at the end of television episodes. See, once upon a time AOL — loving parent of this wonderful tech blog — was the way that a good part of the American population got onto this thing called the Internet.
The people at CrowdRiff (who also bought us Twitsprout) are doing pretty smart things when it comes to Twitter and live events. Experimenting with different ways to maximise the experience of sport online, tonight they’re launching a brand new project in conjunction with the NHL Stanley Cup Final. Their aim is to transform the way we consume sport online and, in their own words, change how we experience live events. The live sport experience will run on the CrowdRiff Cup site from 7pm EST today (9th June) and the action will start when the game begins at 8pm EST. The experience CrowdRiff is offering a number of features within the site, aiming to bring a whole new online social experience to watching sport.