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When a social network like Twitter allows a user to select a theme to represent themselves in the digital world, that user is choosing to identify their digital persona with colors... And we wanted to look at who chooses what colors... If the world is made up of people and those people have a color preference... what then is the color of Texas? What color are mothers?
ColorZilla for Firefox is an add-on that assists web developers and graphic designers with color related tasks - both basic and advanced. With ColorZilla you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. You can analyze the page and inspect a palette of its colors. The built-in palette browser allows choosing colors from pre-defined color sets and saving the most used colors in custom palettes. DOM spying features allow getting various information about DOM elements quickly and easily.
The Color Wizard is a color matching application for anyone who wants to create designs with great looking colors. The color wizard lets you submit your own base color, and it automatically returns matching colors for the one you selected. It returns a set of hue, saturation and tint/shade variations of your color, as well as suggests color schemets to you, based on your color's complementary color, split complementary colors, analogous colors and other variations. The color wizard also has a randomize function that lets you generate color schemes you might not have thought of on your own. The first version of the Color Wizard was completed back in 2000 as an ASP application.
Nature provides some of the most striking and beautiful color palettes imaginable! You don’t have to look far to find great inspiration. Flowers especially can give you such a varied and bright color scheme that you will never run out of ideas.
Unevolved Brands is "A progressive study on brand & logo simplification by Graham Smith - ImJustCreative ." Graham strips some of the most recognizable brands in the world (and web) down to their simplest form leaving us with a new perspective on color's place in identity design. Some takeaways from this study: color and the positioning of elements makes all the difference when it comes to creating effective visual branding; a unique color scheme will help ingrain a brand; and games are a lot of fun. How many brands can you recognize after they've been Unevolved?
When we released our report on the colors of the social web , based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs. Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture.
It goes beyond culture. There is science behind the gender-relationships when it comes to colors. A study by John Hallock compares the color preferences among various demographics and takes into account information collected from 22 countries. Our friends at KissMetrics put together this informative infographic that tears down the gender barriers to reveal what really goes on in visualizations. Click any portion to enlarge. Colors by Gender
For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.
When it comes to online color palette and color scheme generators, the choice can be hard, as there are many tools out there that offer such functionality. At one point, I was tempted to list the 50+ generators that I know about, but then thought, this isn’t about making another "ultimate" list, what matters most are the tools that offer the functionalities required to unleash your creative juices. Color is the most significant factor that affects our mood and perception of any visual element, and making the right choice of a color combination is considered a priority, regardless where it will be used. This roundup is about the online tools that will help you accomplish that, 15 to be exact, packed with features to make the process of generating color palettes, schemes, and themes a smooth, pleasant, and creative experience.
A Single Function Site Summary: Added on: November 19th, 2009
Colors are probably the most obvious way that design varies across cultures (a theme that came up in our interview with Frog Design about designing for China ). But the funny thing is that for most designers and companies, those color sensibilities often don't rise past "Red is lucky in China; blue is soothing in the West." That's naive, as this superb infographic by David McCandless and Always With Honor shows.
I recently ran into Paper Leaf’s website . Saw something great over there and thought this must be shared with our visitors. This chart is a quick reference sheet for print media and web designers.
Color Palette Generator URL of image: Make color schemes.