Gamification and Games. DICE 2010: "Design Outside the Box" Presentation Videos. Examples of good design. Richard A. Bartle: Players Who Suit MUDs. Richard Bartle[1] MUSE Ltd, Colchester, Essex.
United Kingdom.richard@mud.co.uk Four approaches to playing MUDs are identified and described. These approaches may arise from the inter-relationship of two dimensions of playing style: action versus interaction, and world-oriented versus player-oriented. An account of the dynamics of player populations is given in terms of these dimensions, with particular attention to how to promote balance or equilibrium. This analysis also offers an explanation for the labelling of MUDs as being either "social" or "gamelike".
Game Dynamics and Marketing Part 3 of 9. SCVNGR’s Secret Game Mechanics Playdeck. Some companies keep a playbook of product tips, tricks and trade secrets.
Zynga has an internal playbook, for instance, that is a collection of “concepts, techniques, know-how and best practices for developing successful and distinctive social games”. Zynga’s playbook has entered the realm of legend and was even the subject of a lawsuit.