Fifteen years on—and we’re just getting started. Google Search is turning 15.
Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer, dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words. It seemed like magic (and it was way way faster than card catalogs and microfiche!). The world has changed so much since then: billions of people have come online, the web has grown exponentially, and now you can ask any question on the powerful little device in your pocket. You can explore the world with the Knowledge Graph, ask questions aloud with voice search, and get info before you even need to ask with Google Now. But 15 years on, we’re just getting started. Comparisons and filters in the Knowledge Graph We keep expanding features of the Knowledge Graph so it can answer more questions—even those that don’t have a simple answer. Predictions: What Business Owners Should Expect From Google and SEO in 2013. Mark Your Calendars For These Upcoming Analytics Events.
Next week Google Analytics team members will be presenting on several key areas of measurement, both online and in-person.
Be sure to mark your calendars and join us as we share ideas and best practices about everything analytics. Google's Next Penguin Update Will Be "Jarring & Julting" Yesterday, At SES San Francisco during the Matt Cutts keynote, Matt answered some questions about the Penguin update that has many SEOs and webmaster shaking in their boots.
Update from Matt Cutts: Matt clarified and gave a lot of context to what he said at SES SF. Here is his comment: Hey Barry, I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). He even added the next few updates will be "jarring and jolting" for webmasters and SEOs. Google I’m Feeling Lucky Button Adds 8 New Options. Make your mark on Google with Handwrite for Mobile and Tablet Search.
Unlike searching on a desktop or laptop computer, when you're searching on a touch-screen mobile device it’s often inconvenient to type.
So we strive to give you a variety of ways to interact with Google, be it by speaking your queries, getting results before you finish typing, or searching by image. Now there’s a new way for you to interact with Google: Handwrite for web search on mobile phones and tablets. Say you’re standing on a busy street corner, in a bumpy taxi ride, talking with a friend, or sitting on the couch with your tablet. "Actively Discussed On Google+" Now Showing In Google Search Results. Google’s results are getting even more deeply intertwined with Google+.
New links are now showing under results that show “Actively Discussed On Google+.” The link is expandable and brings in Google+ comments or posts when clicked. The “Actively Discussed on Google+” displays much like a sitelink with a blue “Show” button that will expand the discussion without taking users off the results page: When the show button is clicked we’ve spotted either comments or posts from Google+ displaying. Comments look quite similar to the Google+ execution and are nested as responses. Google's Expandable Knowledge Graph Test. Alex Chitu reports Google is testing a new feature for the Google Knowledge Graph.
The new feature is a way to show an expanded version of the knowledge graph in the top of the search results. Currently, when you search in Google and the knowledge graph comes up, it shows you up to five related people, books, albums, movies and so on. If you want more, you are out of luck. But with this test, Google is adding an “explore more” more link that gives you a lot more related topics to scroll through right at the top of the page. Here is a picture: As you can see, you can use the arrows on each side to scroll through more related people or topics. Behold Google index secrets, revealed! Webmaster level: AllSince Googlebot was born, webmasters around the world have been asking one question: Google, oh, Google, are my pages in the index?
Now is the time to answer that question using the new Index Status feature in Webmaster Tools. Whether one or one million, Index Status will show you how many pages from your site have been included in Google’s index.Index Status is under the Health menu. Google Launches 'Search As You Type' Pilot Program for Merchants. Google has rolled out a pilot program in which advertisers can display relevant search items before a consumer has finished typing a query.
Called "Search as You Type," the initiative is aimed at AdWords advertisers. Google has so far partnered with two brands — Hasbro and Lowe's — for the program. In the example below, someone starting to search "transformers" on Hasbro's site will see various Transformer products. Google Sitelinks With Tab Based Categories.
Google is testing a new format for Sitelinks.
We received official confirmation from Google on this test at Search Engine Land. The new sitelinks format gives you several categories of Sitelinks in a tabbed format. Many are calling this Tab Sitelinks. Here is a picture from the Warrior Forum: Google Accounts. Bing Webmaster Tools Lets You Disavow Backlinks. Bing has announced a new configuration area in Bing Webmaster Tools called "Disavow Links.
" The tool is for submitting URLs of spammy or low-quality sites that link to you or links to your site that seem "unnatural. " The new tool can be found under the Configure My Site area of Bing Webmaster Tools. The tool allows you to provide Bing with signals that alert Bing to links you don't trust, according to Bing's blog post.
There are no limits to the links you can disavow. Doing so helps send signals to Bing that suggest you want to distance yourself from the site providing the link to you. Become a Google power searcher. (Cross-posted on the Official Google Blog) You may already be familiar with some shortcuts for Google Search, like using the search box as a calculator or finding local movie showtimes by typing [movies] and your zip code. But there are many more tips, tricks and tactics you can use to find exactly what you’re looking for, when you most need it. Today, we’ve opened registration for Power Searching with Google, a free, online, community-based course showcasing these techniques and how you can use them to solve everyday problems. Is Bing Winning Over SEOs & Is It Enough To Change Market Share?
I've been wanting to write about this topic for a long time, but I have not seen a thread on this topic until this week (we have writing policies). For the past couple of years, the WebmasterWorld forums have been huge supporters of Bing. For the most part, WebmasterWorld (as I see it) is anti-Google and very pro-Bing. It is just the tone of that forum and that forum is a very important forum. Almost all (not 100%) of the official Google reps have left and do not participate but we do have some limited Bing participation. And the tones of most of the threads are pro-Bing and anti-Google, especially from the owner and most of the leaders of the forum. I always wondered, can SEOs, who are early adopters of search, make a difference in search market share in the long run. A Cre8asite Forum thread asks the same question. Honestly, Bing has been growing in marketshare but not at the expense of Google.
SEO essentials for startups in under 10 minutes. Google Simulates Human Brain in Search for Cat Videos. Remember Google's secretive X Lab, a place where Google engineers work on futurist projects in fields such as artificial intelligence and robotics? The New York Times reports on one of those projects — a neural network built from 1,000 computers that simulates the human brain.
The "brain" was then sent to complete a task familiar to most humans: Find cat videos on YouTube. The 16,000-processor-strong neural network performed very well; it taught itself to recognize cats from some 10 million digital images found in YouTube videos. What's amazing about this research is how little help the "brain" was given in order to identify the cat.
“We never told it during the training, ‘This is a cat.’ Encouraged by the success of the research, Google has transferred the project out of the X lab into its division that works on search and related services. Google Tests Top Down Search Options & Filters. Tecno-net spotted yet another new Google user interface test. This one has the search navigation, options and filters across the top of the the search results page. It leaves the left hand side wide open and blank for a lot of other uses such as maybe ads? Here is a picture what it looks like: This is what it may look like in the future with ads on the left and data on the right: Find out what people are searching for with the updated Hot Searches list. People turn to search when they’re looking for answers and information, and sometimes what they want to know is on other people’s minds as well. Mercadeo Ninja - SEO Posicionamiento en Buscadores sitemap.xml - Mercadeo Ninja. The Periodic Table Of SEO Ranking Factors.
Bing Gets Its Own Knowledge Graph Via Britannica Partnership. Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online Encyclopedia Answers,” and it adds extra information about a search result right within the search results page. As the screenshots below show, it looks quite a bit like Google’s recently-launched Knowledge Graph feature, but there are some differences that I’ll mention below. I’ve used red arrows to highlight one of the main differences with how Google presents this data and Bing’s version — Bing links out to several third-party sites for further information, such as Wikipedia, Freebase, Qwiki and Britannica (the source of the encyclopedic information).
6 Link Building Tools to Boost Your Traffic. Matt Beswick is Technical Director at Electric Dialogue -- a London based digital agency. He's also the co-founder of Pet365. Recommendations for building smartphone-optimized websites. Google Finally Takes A Clear Stance On Mobile SEO Practices. Today at SMX Advanced during the iSEO panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. Estrategias SEO para no sufrir con los cambios de algoritmo de Google. El día de hoy tenemos nuestro primer blogger invitado, se trata de Sebastián Pinzón, Consultor SEO, SEM y analitica web.
Teen Entrepreneur's Search Engine Is Built for a Higher Purpose. The World at Work is powered by GE. This new series highlights the people, projects and startups that are driving innovation and making the world a better place. Internet Nonprofit Applies for New Domains: Meet .ngo and .ong [EXCLUSIVE] The Public Interest Registry (PIR), the non-profit that manages and operates the .org domain, has formally submitted its applications to the Internet Corporation for Assigned Names and Numbers (ICANN) for the .ngo and .ong domain extensions. The application process is part of ICANN’s initiative to expand domain extensions across the Internet as early as 2013.
The .org top-level domain (TLD) is the world’s third largest — behind .com and .net — with more than 9.9 million web addresses registered worldwide. Since its inception in 2002, PIR has managed the .org domain while serving the interests of non-profits and non-governmental organizations (NGOs). By applying for the .ngo and .ong extensions, PIR can continue to work with the global NGO community and expand its service. (The .ong extension is the .ngo equivalent for Spanish, Italian, French and other Romance languages.)
When PIR brainstormed on what the extension should be, .ngo resonated with the team, according to CEO Brian Cute. First Report Of Google Penguin Recovery. Most SEOs Negatively Impacted By Google's Penguin Update. About a month ago, we polled our readers asking how they were impacted by the Google Penguin update. We have well over a 1,000 responses and I wanted to share them with you. Keep in mind, those who were negatively impacted are probably more likely to take the poll. Baidu: We Do Semantic Search Better Than Google. Multilingual and multinational site annotations in Sitemaps. Webmaster level: All In December 2011 we announced annotations for sites that target users in many languages and, optionally, countries.
These annotations define a cluster of equivalent pages that target users around the world, and were implemented using rel-alternate-hreflang link elements in the HTML of each page in the cluster. Based on webmaster feedback and other considerations, today we’re adding support for specifying the rel-alternate-hreflang annotations in Sitemaps. Using Sitemaps instead of HTML link elements offers many advantages including smaller page size and easier deployment for some websites. To see how this works, let's take a simple example: We wish to specify that for the URL targeting English language users, the equivalent URL targeting German language speakers Up till now, the only way to add such annotation is to use a link element, either as an HTTP header or as HTML elements on both URLs like this: A faster, simpler Google Search app for iPhone. Google Webmaster Academy. Things, not strings. 52 changes for April.
Screaming Frog SEO Spider Tool & Crawler Software. Capturing The Value Of Social Media Using Google Analytics. Obtain Professional Recognition through DAA Certification - Digital Analytics Association. "El SEO es una pelea continua con los buscadores, la competencia y el propio cliente" Product Search. Guía SEO. Nuevas etiquetas HTML5 y compatibles con HTML4.
Paper.li - Se un editor. The W3C Markup Validation Service. Application Gallery. Application Gallery. Think with Google - Your resource for industry trends & insights. Comprar acciones. DoubleClick Ad Planner by Google. Insights for Search. Google Glasses are real, will use two 0.52-inch micro displays – Cell Phones & Mobile Device Technology News & Updates. DoubleClick: The technology foundation for digital advertising. Omniture SiteCatalyst vs. Google Analytics—Feature Comparison Matrix. El Blog de Jaime López-Chicheri. Search Engine Marketing Tools & Information. TagCrowd: make your own tag cloud from any text. WebPagetest - Website Performance and Optimization Test.
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