SEO
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Baidu: We Do Semantic Search Better Than Google
Google unveiled its Knowledge Graph recently, which it coined the "first step in the next generation of search.",While it makes its way to my part of the world (Hong Kong), Baidu is claiming this is not new as the Chinese search giant has been dabbling in semantic search since 2009. "What they're doing is essentially what Baidu has been doing since it launched its Aladdin open data platform in late 2009. Aladdin has evolved to become part of a grander strategy in search - a concept we call Box Computing," said Kaiser Kuo, Baidu’s director for International Communications in an email. For instance, if someone sitting in Beijing types "weather" (天气) into Baidu, the Chinese engine will serve up results of the weather in Beijing such as current weather conditions and forecast for the next few days through a partnership with weather.com.cn.
Webmaster level: All In December 2011 we announced annotations for sites that target users in many languages and, optionally, countries. These annotations define a cluster of equivalent pages that target users around the world, and were implemented using rel-alternate-hreflang link elements in the HTML of each page in the cluster.
Multilingual and multinational site annotations in Sitemaps
(Cross-posted on the Official Google Blog and Google Mobile Blog ) Starting today, when you use the Google Search app on your iPhone, you’ll see a completely redesigned interface that gives you faster results, beautiful full-screen image search, and a simple way to access all your Google apps in one place. When you’re on the go, you usually want to get things done quickly.
A faster, simpler Google Search app for iPhone - Inside Search
Search is a lot about discovery—the basic human need to learn and broaden your horizons. But searching still requires a lot of hard work by you, the user. So today I’m really excited to launch the Knowledge Graph, which will help you discover new information quickly and easily.
things, not strings | Official Google Blog
Update 6 May, 950am: We accidentally had one change included twice, "No freshness boost for low-quality content." We've removed the duplicate entry and updated the number of total launches from 53+ to 52+. - Ed. We’ve had a zerg rush of 52+ launches this month in search. One of the big changes for me was our latest algorithm improvement to help you find more high-quality sites . But, that’s not all we’ve been up to. As you may recall, a couple months back we shared uncut video discussion of a spelling related change, and now that’s launched as well (see “More spell corrections for long queries”).
52 changes for April
Download | User Guide | FAQ | Support | Terms | Purchase The Screaming Frog SEO Spider is a small desktop program you can install on your PC or Mac which spiders websites’ links, images, CSS, script and apps from an SEO perspective. It fetches key onsite page elements for SEO, presents them in tabs by type and allows you to filter for common SEO issues, or slice and dice the data how you see fit by exporting into Excel. You can view, analyse and filter the crawl data as it’s gathered and updated continuously in the program’s user interface.
Screaming Frog SEO Spider Tool & Crawler Software | Screaming Frog
Capturing The Value Of Social Media Using Google Analytics
Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective.
Obtain Professional Recognition through DAA Certification - Digital Analytics Association
Beyond Web Analytics Interviews a Certified Web Analyst™ In this episode, the Beyond Web Analytics team talks with Joel Wright about the Digital Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test.
"El SEO es una pelea continua con los buscadores, la competencia y el propio cliente" - Puro Marketing
Antes de que Google naciera, Miguel López ya trabajaba en Internet. En el ámbito del SEO es una firma conocida. Es autor del Libro SEO: Posicionamiento en Buscadores y articulista habitual en Territorio Creativo. Actualmente dirige los proyectos TallerSEO, Marketing Online Valencia y Consultores Valencia y en 2010 organizó el I Congreso SEO Profesional en Valencia. Su último proyecto se llama Master SEO Profesional y comenzará en marzo en Kschool. ¿Cuál es la diferencia entre hacer SEO y ser SEO?La Guía SEO de Javier Casares da una introducción a todo lo necesario para optimizar un sitio y aumentar su posicionamiento en buscadores. Gracias a esta información podrás aumentar tus conocimientos sobre SEO de una forma sencilla y amena…
Guía SEO
Etiquetas HTML5 | Nuevas etiquetas HTML5 y compatibles con HTML4
HTML5 tiene nuevas características para integrar audio, vídeo, gráficos y documentos interactivos. Además, tiene nuevos elementos como , y . Algunas de las nuevas etiquetas de HTML5 son , para imágenes, para describir gráficos y para definir el contenido de audios. Es importante conocer y entender estas etiquetas ya que los sites cada vez utilizan más contenidos de vídeo y de audio.RedCritter Analytics runs within Microsoft Outlook and offers statistics at-a-glance, without logging into Google Analytics. Statistics include number of visits, page views, pages per visit, bounce rate, average time on site and percent of new visits for configurable date ranges along with charts.