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DoubleClick

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The 10 Ingredients to a Successful Social Media... In 2014, the average American Facebook user Liked 70 different pages. Over 30 million small businesses now have active pages on Facebook and 67% of the world’s biggest brands are on Instagram. As a result, many businesses are finding it more and more difficult to stand out and use social media to great effect. This is where a social media contest comes into the picture. Let’s dig in and find out the 10 ingredients to a successful social media contest. 1.

Matt Cutts: Gadgets, Google, and SEO Recently I’ve seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your money.

A faster, simpler Google Search app for iPhone (Cross-posted on the Official Google Blog and Google Mobile Blog) Starting today, when you use the Google Search app on your iPhone, you’ll see a completely redesigned interface that gives you faster results, beautiful full-screen image search, and a simple way to access all your Google apps in one place. Search by voice, by typing, or with your camera Get results, fast 14 Google Tools You Didn't Know Existed Now that you've written your eulogies for Google Reader, it's a good time to remember that Google has an abundance of other resources that may not be as popular but still deserve a spotlight. We rounded up some lesser-known Google tools and applications that could help you cope with the loss of Reader and rekindle your love for Google. From fun tools like Google Ngram Viewer to useful resources like Full Value of Mobile Calculator, you'll find an array of tools for developers to small business owners to the average consumer. Take a look at the gallery and let us know what your favorite Google tool is in the comments. Image courtesy of Flickr, Scobleizer.

How to Run a Successful Social Media Contest: Tips Contests are a great way for businesses to increase engagement and gain leads. Hosting one on social media is even better. With so many ways to engage, share, and make your contest viral, social media is the perfect place to host your next contest. Follow the tips below and you will be on your way to a successful social media contest! The Full Value of Mobile We need a little more info to calculate ROI. To calculate your ROI we need you to upload a Google Click Type Report for your mobile campaign. We'll walk you through the process step-by-step. Not a Google Ads Display Network customer? The Google Ads Display Network can help you create all types of ads and track your budget, campaigns and results.

Multilingual and multinational site annotations in Sitemaps Webmaster level: All In December 2011 we announced annotations for sites that target users in many languages and, optionally, countries. These annotations define a cluster of equivalent pages that target users around the world, and were implemented using rel-alternate-hreflang link elements in the HTML of each page in the cluster. Based on webmaster feedback and other considerations, today we’re adding support for specifying the rel-alternate-hreflang annotations in Sitemaps. Using Sitemaps instead of HTML link elements offers many advantages including smaller page size and easier deployment for some websites.

The Best Security Apps for Android to Protect your Mobile Phone Meet some of the best security apps that protect your Android phone and also make it easier to locate the device in case the phone is lost or stolen. Your mobile phone is probably your most important digital possession that holds your contacts, emails, text messages, personal photos and other confidential stuff that you would not like anyone else to see. Yet, it is so easy to lose one as you are carrying it everywhere you go.

10 Steps to Run a Perfect Social Media Contest Social media has a great impact on shortening the distance between you and customers, attracting them through contents, promoting your services and measuring your activities. Additionally, it will lead to improve conversion rates, get new leads and sales and create customer loyalty. Among of the marketing campaigns, social media contest is one of the cost-effective and powerful ways to increase your exposure efficiently and grow your business fan base faster. To get the best results, you must build a community where people can get what they want to know and communicate with you and the others who have similar interests.

The Full Value of Mobile Webinar The Full Value of Mobile With mobile, we are no longer seeing consumers taking linear shopping paths that begin and end on the same device: while many users start their journey on mobile and complete purchases on the phone, many also start on mobile and end up buying in-store or on different devices. As a marketer, it is crucial that you start measuring and assigning value to all mobile conversions so you fully understand how mobile impacts your business. In this Webinar, we highlight the full range of conversions that mobile can drive and ways in which you can measure them.

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