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Rivalry; Emily, Shirley, Jesus, Haley, Brianna

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AllThingsD.com Intro. Netflix still offers more top movies than rivals, and Hulu Plus still wins on recent TV. To win the war for TV, Netflix and HBO are becoming each other. In whatever buzzword we’re naming this era of the Internet, a common tactic amongst rivals seems to be to mirror each other.

To win the war for TV, Netflix and HBO are becoming each other

Samsung follows Apple down the smartphone rabbit hole. The greatest trick Netflix ever pulled was convincing the world HBO is its rival. Soaring Netflix viewership rivals big TV networks. "When you watch 'House of Cards' or 'Orange is the New Black,' you don't appreciate that you're watching digital or that you're watching television.

Soaring Netflix viewership rivals big TV networks

It's just content ... that looks like it could be on whether it be AMC or FX or HBO or Showtime," Greenfield said in a "Squawk Box" interview. Punching Above Its Weight, Upstart Netflix Pokes at HBO. On the night of the ceremony last month, and held dueling parties at the Beverly Hilton hotel.

Punching Above Its Weight, Upstart Netflix Pokes at HBO

Bono and Julia Roberts mingled underneath a bejeweled tent as Netflix, the upstart streaming service, joined forces for the party with the Weinstein Company and celebrated a small piece of history — its first Globe, for “House of Cards,” its splashy entrant into original programming. At HBO’s party, Matt Damon and Lady Gaga sipped drinks by the pool as the cable network toasted its two awards, pushing its total to 101.

If there is a rivalry between the two companies, it is by many measures a mismatch — certainly in terms of creative achievement (HBO has also won 463 Emmys, to three for Netflix). Continue reading the main story. Reducing Rivalry by Staying Focused. One of Michael Porter’s five forces is industry rivalry.

Reducing Rivalry by Staying Focused

Rising industry rivalry often leads to price-based competition and commoditization of competing products. Companies in an industry can reduce rivalry by: (1) pursuing a unique, hard-to-duplicate strategy; (2) competing on non-price elements like quality, features, service, and brand image; (3) targeting different market segments with different mixes of product/price (thereby expanding the total market pie); and (4) forgoing the goal of market dominance or market leadership. See Concepts page and discussion of Michael Porter. Companies that compete based on the same product dimensions often end up engaged in price-based, zero sum competition. Companies that pursue sales growth and market dominance by broadening their product range increase the number of competitors they have to face, which increases long term rivalry and makes future corporate partnerships more difficult.

The author owns stock shares of Apple. Netflix rivals ramp up. SAN FRANCISCO -- Neftlix CEO Reed Hastings has a lot going on lately in an effort to rev up the video service.

Netflix rivals ramp up

That's what seeing Jeff Bezos' Amazon.com bearing down on you in your rear-view mirror will do. Amazon.com is steadily boosting the menu of streaming movies and TV shows it offers its Prime subscribers for $79 a year. The online retail giant last month bumped up the number of titles in its video library that can be streamed to more than 25,000, sending shares of Netflix tumbling 6% the day it was announced. Amazon shows no signs of slowing. Netflix's Original Content VP on Development Plans, Pilots, Late-Night and Rival HBO (Q&A) A version of this story first appeared in the June 27 issue of The Hollywood Reporter magazine.

Netflix's Original Content VP on Development Plans, Pilots, Late-Night and Rival HBO (Q&A)

As viewers began bingeing on Orange Is the New Black's second season June 6, Netflix's head of original content, Cindy Holland, was pursuing her other passion: cycling. Holland, 45, was riding about 85 miles a day from San Francisco to Los Angeles as part of AIDS/LifeCycle, which raised a record $15 million for groups including the L.A. LGBT Center, an organization near and dear to the Nebraska native.

Seated in her Beverly Hills office a few days later, the 12-year Netflix veteran likened the ride, which she has done seven times, to the process of building the streaming company to 48 million subscribers worldwide. "It seems unachievable, but it's really about planning and believing you can do it," she says.