Search Engine Land's Guide to Google Hummingbird. How to Use Schema Markup for SEO: A Beginner’s Guide. Including schema microdata in your web pages is a lot like eating well, exercising or getting a good night’s rest – you know you should be doing it, but actually following through can be harder than it sounds.
Web Designer's Guide to PNG Image Format. Once upon a time, there was the mighty GIF image format, the most popular type of image compression for web graphics.
Then, it was announced that software programs using GIF would require a license (this was because of the Unisys patent for the LZW compression method used in GIF). This change sped up the development for its successor: the PNG format. PNG, which stands for Portable Network Graphics, gained popularity and, nowadays, it’s probably the most used image format when it comes to web design, alongside JPEG. In this guide, we will cover everything you, as a web designer, need to know about the PNG image format. Understanding Digital Image Formats. JPEG 101: A Crash Course Guide on JPEG. JPEG, a compression algorithm optimized for photographic images, is something we encounter on a regular basis.
JPEG is not limited to a certain amount of color (unlike GIF, for example) and is popular due to its variable compression range, meaning that you’re able to more easily control the amount of compression, and consequently, the resultant image quality. The Comprehensive Guide to Saving Images for the Web. By Joshua Johnson On the surface, saving images for the web can be a pretty straightforward process.
However, if you dig deeper there’s a wealth of information and techniques you might be missing out on. This article will focus primarily on the diverse features of Photoshop’s “Save for Web & Devices” command along with some best practices related to saving images that are optimized for web use. We’ll start extremely basic for all the beginners, but there will be plenty of advanced information for the seasoned veterans as we progress. Before the Save Preparing images for the web doesn’t start at saving. First, you’ll want to have a look at your image mode. Furthermore, RGB is an additive system, meaning the result of greater amounts of color is white. The key information here is that for on-screen graphics, you can’t beat an RGB image. Keep this in mind at the very start of a project, especially if you’re creating web graphics with Photoshop.
Entering the Save for Web Dialog Image Size. No Words Wasted: A Guide to Creating Focused Content. Small Business SEO 101: What You Need To Know. When you are building your business’ presence online, there are number of things that you need to do in order to be successful.
In this article, we’re going to talk about two of the biggest factors in online business that can make or break you. Thank You for Your Interest in ChannelAdvisor. Ultimate Guide to Google Authorship. Excel for SEO & Analytics – Powerful Cheat Sheet. Learn the most important Excel tricks and tips to effectively manage and speed up your SEO and Analytics campaigns.
These are the tricks which every internet marketer should know. No one has time to spend ages mining for Excel answers from mountains of text to quickly find and solve SEO and Analytics issues. These issues can be something like: Finding and removing duplicate URLs Extracting domain names from the URLs Converting upper case URLs into lower case URLs Scraping on-page elements like title tags, meta description tags, keywords etc. Finding and removing duplicate words for keyword research Creating the right charts for reporting and analysis. Beginner's Guide to Google Webmaster Tools: 12 Ways to Grow Your Blog. When was the last time you heard the word “webmaster”?
Social Media: The Free Beginner's Guide from Moz. Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Share and discover, all across Google - Google+ Troubleshooting Local Ranking Failures: A Beginner's Guide. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
The fallout from lost Google local rankings can be drastic, from silent phones in the office to a loss of pride in a company's standing in the community. Don't panic: Be proactive and take the steps outlined in this guide to begin troubleshooting the cause of your ranking failure. This article is intended for both local business owners and new Local SEOs who will benefit from having a set of procedures to follow should local rankings go south. While I can't cover every possible cause of local ranking issues, the steps outlined below will help you surface major, common problems and take steps to correct them. This graphic provides an overview, and the details of each step follow. The Easiest Way to Create Online Style Guides. The Complete Guide to Building Your Blog Audience.
Pinterest Expert shares how businesses ride high on Pinterest, Expert. Secrets you have to know about… Pinterest Expert shares how businesses are riding high on Pinterest PART 1 of 3 In social media marketing, there are still some marketers, entrepreneurs and businesses that think Pinterest is only about women pinning a bunch of pretty pictures.
They also mistakenly think that Facebook and Twitter are the obvious choice for most businesses. Meanwhile Pinterest has gained huge momentum and is now the 2nd largest driver of traffic from social media sites (next only to Facebook). Webmaster Tools for SEO - Complete Guide. Get hands on with Webmaster Tools on our brand new Advanced SEO Strategy Training course - the most up to date course on the market.
Google Webmaster Tools is an incredible tool for running health checks, monitoring your site's progress or uncovering the source of a problem. It's also an essential SEO tool.