PT Format_intheair. De douces révolutions pour 2015 (plutôt que de bonnes résolutions). Pour cette nouvelle année, à J+4, quelles seraient les douces révolutions que vous voudriez voir entrer dans vos vies ?
Aux traditionnelles bonnes résolutions, demandons nous plutôt comment nous pouvons devenir entrepreneurs, artistes, co-créateurs de nos vies ? Aux conventionnels vœux de succès et de réussite, j’ai envie de dire que nous n’avons plus besoin de gens qui « réussissent » mais de conteurs d’histoires, de faiseurs de rêves, de guérisseurs et de passionnés… Alors en ce début d’année, je me suis demandée, aussi, quelles seraient mes douces révolutions ? Comme de petits pas, j’ai déjà entamé une belle révolution et me suis réinventée… Depuis 3 ans, j’ai changé de métier, créer une marque et développer une entreprise qui nous ressemble avec Philippe (www.asweare.fr), changé de lieu de vie, voyager dans 10 pays différents, je me suis passionnée pour des domaines aussi variés que la pyschologie positive et les neuro-sciences, le développement personnel et le personal branding. Génération Z selon Ford Media : L’avenir appartient à ceux qui agissent. Ford ne fait pas que des voitures mais explore aussi les tendances.
Sheril Connelly, directrice de la division « Global Consumer Trends and Futuring » chez Ford media vient de publier son cahier de tendances sur la Génération Z en 2015. How Cool Brands Stay Hot. Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever.
Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives this generation and how do you develop the right brand strategies to reach this critical generation. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new youth research by InSites Consulting, it provides insights into the consumer psychology and behaviour of ‘the Millennials’.
It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them. Advertising - The 10 Most Shazamed TV Ads Last Year. The United States Navy had the most Shazamed television advertisement last year, according to a recent report from the audio identification app.
The report relied on internal data from Shazam, a mobile application that recognizes music and other sounds from TV and other sources. The rankings were based on which songs/jingles from television commercials users identified most often in 2014. The Navy's "Learn more about our mission" spot featuring a custom jingle was the top Shazamed ad, followed SONOS's "Fill your home with music," which showcased a song from Django Django.
The rest of the top 10 most Shazamed commercials of 2014 came from Jeep, Jaguar, Cheerios, Aquafina, ConAgra, Budweiser, Carnival Cruise Lines, and Bud Light. About the research: The report was based on internal 2014 data from Shazam, a mobile application that recognizes music as well as audio from television/other sources. #JeSuisCharlie : sur Internet, vague mondiale d'émotion. Government pushes boundaries again with ‘disgusting’ anti-smoking ad. Government revives ‘bigger’ and ‘cleverer’ Stoptober anti-smoking push. Union Creative Toronto Agency Of The Year. Mashable. How to Make Something Go Viral. Le Starmix Haribo fait ressortir l'enfant qui est en chacun de nous ! The future of health care is social, and techie. AUSTIN — Your favorite social apps will soon enhance more than just your lifestyle.
If you think it's cool sharing a dish at your favorite restaurant with your friends via Facebook or Twitter, imagine using social media to quit smoking, lose weight or avoid a debilitating knee injury or heart attack. "There's no more compelling app than one for your health or (the health of) your loved ones," says Dr. Leslie Saxon, a cardiologist who runs the University of Southern California's Center for Body Computing. The health care industry is ripe for innovation thanks to a wide array of wireless medical sensors that are either in development or already being tested, Saxon said Saturday during a session of the South by Southwest Interactive conference in Austin. The health industry "is where the music industry was with the vinyl LP," Saxon says.
These sensors of the future won't just be worn on your wrist or finger or in your clothes, she says. L’Oréal – Beauty For All Manifesto. Got Milk Dropped as National Milk Industry Changes Tactics. Got Milk? Not anymore. The Milk Processor Education Program is sidelining the iconic ad slogan in favor of a new tagline, "Milk Life," which puts emphasis on milk's nutritional benefits, including its protein content. The change is part of a national campaign launching Monday that seeks to return the sluggish dairy milk category to growth. The national milk industry had been using the "Got Milk? " tagline since 1995 when the phrase was licensed from the California Milk Processor board. The California processors, which are still with Goodby, are keeping the tagline, which is one of the most recognizable and parodied phrases in advertising.
But the national group, whose agency is Lowe Campbell Ewald, New York, is moving in another direction as it looks to boost milk sales, which are suffering as other beverages gain ground and cereal sales stall. MAJORITE OPPRIMEE, un film d'Eléonore Pourriat (2010) Just Change Their Behavior - Art Markman. By Art Markman | 8:00 AM February 10, 2014 Most businesses underestimate how hard it is to change people’s behavior.
There is an assumption built into most marketing and advertising campaigns that if a business can just get your attention, give you a crucial piece of information about their brand, tell you about new features, or associate their brand with warm and fuzzy emotions, that they will be able to convince you to buy. On the basis of this assumption, most marketing departments focus too much on persuasion. Each interaction with a potential customer is designed to change their beliefs and preferences. Once the customer is convinced of the superiority of a product, they will naturally make a purchase. This all seems quite intuitive until you stop thinking about customers as an abstract mass and start thinking about them as individuals.
Consider your own daily obsession with email and multitasking. Coca Cola for Beautiful Multilingual America. Coca-Cola is running “It’s Beautiful”, an advertising campaign celebrating the culturally and linguistically diverse nature of the United States, released during the 2014 Super Bowl. The 60-second advertisement, in which a wide variety of Americans enjoy each other and a Coke, is designed to communicate the values of optimism and inclusion.
The commercial’s setting of “America The Beautiful” in seven different languages has drawn a wide range of responses from viewers, ranging from pride to outrage. The spot opens to expansive scenes from the West to the Pacific shore to the desert Southwest, interspersed with everyday American neighborhoods, cityscapes and tucked-away cafes. It gives way to a series of snapshots of people who represent the nation’s incredible diversity. Café Mode, l'oeil d'une parisienne (presque) à la page - Lexpress Styles. Photo Reuters Je ne pensais pas évoquer ici le lamentable feuilleton politico-people qui se joue sous nos yeux depuis deux semaines, mais quand même, un élément m’incite à sortir de ma réserve. En France, le rôle de première dame a beau être très flou, on est au moins sûr d’une chose: il est tellement sexiste qu’il va devoir évoluer… voire disparaître.
FDJ dévoile (en)jeux de société : le rendez-vous qui décrypte la place du jeu dans notre société. La Française Des Jeux (FDJ), société nationale qui offre des jeux de loteries et de paris sportifs en France, nous offre l’occasion de comprendre l’importance des jeux dans notre société actuelle. Pour fêter intelligemment les 80 ans de la Loterie Nationale, et à deux jours du dernier Vendredi 13 de l’année, la FDJ suscite le débat avec la première édition des « (En)jeux de Société » : un rendez-vous qui décrypte la place du jeu dans nos vies. Is Best Buy's 'Showrooming' Ad Campaign Working? 2014 Predictions: The year ahead for...Mobile. Résumé #PredictionDay 2014.
American cosmetics brand Adore to open first UK store - Retail Focus - Retail Design and Visual Merchandising. Details Created on Monday, 24 February 2014 10:08 24 Feb. Newsroom & marques : Attention à ne pas tuer dans l’œuf une idée prometteuse. True Twit Validation. Watch A Woman Become A Man Before Your Eyes (It's The Only Way She Can Get Paid Like A Man) According to some studies, women in the U.S. are still paid only 77 cents for every dollar their male colleagues make and just 4.2% of Fortune 500 CEOs are women.
Gender equality in the workplace is a global issue, as this new ad from Sweden's largest union effectively points out. It says a Swedish women earn more than 250,000 euros less than a man over the course of their careers, and that at the current pace it will take more than a century for women's salaries to equal that of men. So agency Volontaire decided to show the best way for a woman to get that equal pay much faster by giving Kommunal's chairwoman Annelie Nordstrom a makeover. It's a quick, simple, and effective spot that applies the lessons of Dove "Evolution" to a different issue and in the process illustrates the sheer ridiculousness of a very real problem. Data Point: How Many Hours Do Millennials Eat Up a Day? - Digits. Iletaitunepub : Le Starmix Haribo fait ressortir...
P&G has become really good at Emotional Advertising. End of age-based digital divide: 'silver surfer' myths debunked. Not only are the 50+ generations digitally adept, but they don’t see age as an online barrier, according to the study by digital marketing specialist iProspect.
People in this age bracket typically access the internet often, use multiple modern devices such as smartphones, tablets and e-readers, and are regular social media users. Four fifths of 50-59 year olds and 88 per cent of 60-69 year olds believe that their age is no barrier to using the internet and expect to use it even more in the future – climbing as high as 92 per cent in the over-70 age group. By contrast, 70 per cent of the 30-49 year olds perceive age as a barrier to internet usage. However, the findings also highlight that internet usage increases with age, with 63 per cent of over-70s spending 11-30 hours per week online, compared with 60-69 (47 per cent), 50-59 (43 per cent) and 30-49 (39 per cent).