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Entravision EDGE. Hispanic Market Works Publication. Hispanicize - Homepage - Hispanicize. AdExchanger: News and Views on Data-Driven Digital Advertising. ExchangeWire: Data-Driven Advertising and Marketing Technology. Digital Content, Digital Advertising, Digital Marketing. Ad operations news, conferences, events, services, community. A powerful community for the Latina working woman.

Multicultural Marketing. Hispanic.com. Social With It. Wait but why. Home - SiliconValley.com. Hispanic #1 Breaking News for Entrepreneurs, Professionals and Small Business Owners - HispanicBusiness.com. AgencySpy - Inside Your Agency. Deep Inside. Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva.

AgencySpy - Inside Your Agency. Deep Inside

Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado. Paiva joins Arcade Edit with over 10 years of experience. The Ad Contrarian. Insights into Advertising. Seth's Blog. We still teach a lot of myths in the intro to economics course, myths that spill over to conventional wisdom.

Seth's Blog

Human beings make rational decisions in our considered long-term best interest. Actually, behavioral economics shows us that people almost never do this. Our decision-making systems are unpredictable, buggy and often wrong. We are easily distracted, and even more easily conned. Every time we assume that people are profit-seeking, independent, rational actors, we've made a mistake. The free market is free. The free market only works because it has boundaries, rules and methods of enforcement. Profit is a good way to demonstrate the creation of value.

In fact, it's a pretty lousy method. Profit is often a measure of short-term imbalances or pricing power, not value. I hope we can agree that a caring nurse in the pediatric oncology ward adds more value than a well-paid cosmetic plastic surgeon doing augmentations. The best way to measure value created is to measure value, not profit.

Hispanic Marketing. SAI. Latinos in Social Media. Pew Hispanic Center - Chronicling Latinos Diverse Experiences in a Changing America. Technology. Breaking News and Opinion on The Huffington Post. DLD Conference: Digital-Life-Design. Latino News, Entertainment, Style and Culture - HuffPost Latino Voices. Raven Blog. Conversion Optimization, Analytics & Copywriting Tips From Crazy Egg. Sallie Krawcheck Should We Care About Diversity. This post originally appeared on LinkedIn.

Follow Sallie on LinkedIn Ok, I admit it. In the wake of the Ann Marie Slaughter “Atlantic” article and its re-ignition of the “women having it all” discussion, I asked myself whether debating this issue is a luxury of the overprivileged. Yes, getting women to the top can be a fairness issue, but there are plenty of fairness issues out there bidding for our attention. I have come to the conclusion that it does indeed matter. Diversity matters for the broader issue of economic fairness, as companies led by women have lower gender-based pay disparities throughout their organizations. Diversity matters for economic growth.

Diversity matters for US company performance and competitiveness. And diversity can even be a matter for the safety of our economy and financial markets. Spin Sucks: Professional Development for PR and Marketing Pros. Alltop, all the top stories. Business 2 Community - Building Deeper Business Relationships Through Engaging Communities. Tech. People. Money. Adweek – Breaking News in Advertising, Media and Technology. Marketing Digital, Puro Marketing. Noticias de Marketing, Contenidos de Marketing y Social Media Marketing. Marketing to Hispanics. Univision is rolling out TheLaFlama.com, an English-language video channel aimed at 15- to 30-year-old Hispanic Millennials.

Marketing to Hispanics

Ad agency Sensis and ThinkNow Research have launched a new study on Latino Millennials. Titled "The Hispanic Millennial Project," the initiative takes a 360-degree look at this important demographic and their older Hispanic brethren. Both companies specialize in cross-cultural subjects. Leading brands in CPG and other industries are targeting Latinos through a bilingual shopping app called Veo. Kellogg’s is launching Días Grandiosos, a mobile app that provides Latina moms with culturally relevant recipes, tips, articles and original content. Hispanics’ comparatively high consumption of breakfast cereal is expected to buoy a $12 billion category that has been on the decline for the past decade. Revista eCommerce de Actualidad. Noticias eCommerce, Marketing Online, Hosting, Cloud, Social Media, Digital Signage y Marketing Móvil - eMagazine - eCommerce.

Marketing News & Expert Advice. The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference.

Marketing News & Expert Advice

A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1.

Headlines should be descriptive As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. News from the Latino Perspective. HispanicTrending. Hispanicize Digital - Latino Social Media and U.S. Hispanic Marketing News and Research for Marketers and Bloggers. Portada-Online.com : Hispanic Marketing and Media. HispanicAd -Welcome- No está disponible. No está disponible. Mercadotecnia Digital, Social Media Marketing, Redes Sociales.