Customer Avatar Worksheet It makes sense, right?… “To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…” You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing. School Library Standards and Evaluation Resources for School Librarians - Index Menu for this page: Mission Statements | Action Plans | Action Research | Annual Reports Today it seems that accountability is the hot topic in educational reform. It will become increasingly important for school library media specialists to demonstrate the importance of their media center to the school, and also be able to demonstrate how effectively they are doing their job. Busy adminstrators like numbers and well organized reports to demonstrate progress. School Library Mission Statements
10 Customer Persona Tools & Templates - Content Harmony® Buyer personas are one of the best ways to gain powerful insights into your audience. While your personas aren’t modeled after any one customer, they are useful cross sections of the traits that make up different demographics in your audience. When they’re done well, your personas help you hone your messaging, find gaps in your content offerings, and strategically approach pain points your customers grapple with. Case studies Archives About the Company Flyability is a Swiss company building safe drones for inaccessible places.Their collision-tolerant drone is unique, as it can fly in complex and confined spaces and in contact with humans, because it has a surrounding cage that protects it. They call it Elios. The Challenge The idea to develop a caged drone was born after the Fukushima nuclear disaster. Adrien Briod, the co-founder, envisioned how a collision-tolerant drone would assist in managing such dangerous situations.
User-Centered Design Step 5: Discussion Use directed discussion to confirm the prioritization. Ask questions like: If we swapped this persons with this one, how would that change our solution? Can one of these two personas really represent both, allowing a new persona into the triangle? Social Media Strategy Template - Hootsuite Are you ready to take action on your social media strategy after reading How to Create a Social Media Strategy: A 5-step Guide to Developing Your Social Media Presence? We’ve created the Social Media Strategy Template as a working template and companion to that guide, so you can roll up your sleeves and start: Aligning your social goals (like reach) to your business goals (like sales)Auditing your social presence (and understanding your competition)Developing a winning content strategy—and measuring its effectiveness The bonus? We’ve created the Social Media Strategy Template in PowerPoint format, so once you’re finished you can easily share it with your team or present your strategy to other departments and even executives.
Free Action Plan Templates - Smartsheet A More Collaborative Action Plan Template in Smartsheet Smartsheet is a spreadsheet-inspired task and work management tool with powerful collaboration and communication features. It’s pre-built action plan template makes it even easier to track plan details, communicate status, and collaborate on key strategies. Why prospect aren't talking to your sales team... and what to do about it. — Emerge Studio According to a recent Gartner study of 700 buyers across the US, EMEA, Brazil, India, and China, consumers spend only 32% of their purchasing journey interacting with supplier-side content or salespeople. The majority of their time is devoted to internal assessments, peer discussion and listening to the recommendations of external experts. Why? Because there is too much noise out there.
95 Ways to find your first customers for customer development or your first sale « Building Customer Driven SaaS Products You can have the best idea in the world, but until you find someone besides yourself that wants it, it’s not really a business. To find those people, as Paul Graham wrote in a recent essay, you have to “Do Things That Don’t Scale.” The problem is, it is often unclear what those “Things” are.
Fantasy and ME Welcome to Fantasy and ME: an introduction to Fantasy Literature Here you will find a collection of resources to help you discover the joy that is reading fiction for fun. The Upper Grades page includes resources for students in grades 9-12. The Middle Grades page includes resources for students in grades 6-8. The For Educators page includes resources for teachers.
VMT Framework — Scott Kubie VMT is a lens for understanding the purpose behind your products and initiatives. The things we believe, the things we do, and the people we impact shape the way we see the world, the way we think, and the way we speak. The tools and teachings of content strategy are well-suited to facilitating understanding within product teams.