Example content strategy – Content Design Centre Many people we train have never seen a content strategy. In our workshops we take organisations through a series of exercises to get them to a point where they can start working towards a good strategy. Of course, if we consult, they have the strategy written for them. End-to-End Experience Design When I started as an application designer in 2001, I worked really hard for my clients, whipping their applications into shape. I would conduct usability reviews and hands-on design sessions to overhaul the app, I’d agonize over each screen layout, review, test, revise, then buckle down with development until we pushed out the release. It was hard work and I was proud that I was a good designer. But I had tunnel vision. Now I can see that the product interface is only one part of the customer’s end-to-end experience. I suppose that's why we have moved away from just user interface design and into user experience design.
VMT Framework — Scott Kubie VMT is a lens for understanding the purpose behind your products and initiatives. The things we believe, the things we do, and the people we impact shape the way we see the world, the way we think, and the way we speak. The tools and teachings of content strategy are well-suited to facilitating understanding within product teams. Clarity in each of these areas will empower designers, writers, and business leaders to do their best work. Value proposition canvas template - Peter J Thomson A value proposition is where your company’s product offer intersects with your customer’s desires. It’s the magic fit between what you make and why people buy it. Your value proposition is the crunch point between business strategy and brand strategy. When you’re starting a new project or a new company you need quick and dirty tools to help you focus on executing things faster and better.
Stakeholder Interview Template : UX Apprentice You may also download this template in Microsoft Word format. What is your vision for this offering? What defines success for this project? Customer Avatar Worksheet It makes sense, right?… “To market a product or service properly, the first thing you must do is get clear on WHO your ideal customer is, where they are hanging out, what their challenges are…” You know building a customer avatar (some call it a buyer persona) would have a huge impact on your marketing. But how?
A Stakeholder Interview Checklist by Kim Goodwin This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. 10 Essential Usability Metrics: MeasuringU Jeff Sauro • November 30, 2011 There isn't a usability thermometer to tell you how usable your software or website is. Instead we rely on the impact of good and bad usability to assess the quality of the user experience. Here are 10 metrics you should be familiar with and ready to use in any usability evaluation. 1.
User Persona Creator by Xtensio (It's free!) Every decision you make, from product features to the tone of your taglines, needs to answer to your customers. This User (or Buyer) Persona Creator helps you come up with your ideal user “types.” Go ahead, create as many personas as you like. Don’t know how to begin? Check out our “How-To” guide. 7 Unique Brainstorming Techniques Load Up the Company Van Karen Littman, writer, producer, and founder of educational computer game designer Morphonix, says that when she wants to help her employees be more creative, she takes them out of the office. "If possible, don't put people around the conference… more Put the Decision Makers in the Room Steven Pritzker, professor of psychology at Saybrook University, was a television comedy writer before he began co-writing scholarly works on the creative process.
2016 Content Calendar Plus Seasonal Content Ideas January From an editorial perspective, January is best spent preparing for an event-packed February. You can begin publishing content related to the Super Bowl, Valentine’s Day, and the Academy Awards toward the end of the month. February Content Formats With Highest Average Shares: