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Social Media

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Engagement.

In the world of social marketing, there is no word you’ll hear more often. But as social marketing matures, you need to understand which metrics matter to your business — and the answer may not be simply measuring engagement. Here are the critical social media metrics you’re ignoring — and how they map to your larger business goals. Awareness (Impressions + Reach + Engagement) If your goal on social is to create awareness, engagement isn’t the best metric.

For example, engagement on Twitter includes every public interaction a user can have with a brand — Likes, Retweets, Replies, and Mentions — but the only actions that really matter to awareness are Retweets and Mentions, since they increase awareness of the brand with users who might not have noticed them before. Impressions and Reach are a great way to measure your awareness efforts. Reach allows you to quantify not only the users you engaged with, but the followers of those users, who may have seen your @handle or Tweet. The Psychology of Social Media. What would happen if you were to “like” everything you saw on social media?

The Psychology of Social Media

The developer Rameet Chawla found out when he built a script that liked every photo that passed through his Instagram feed. He grew his followers by about 30 a dayHe got invited to more partiesHe got stopped on the street by people who recognized him from InstagramHe got message after message from friends encouraging him to post more. He said it was “almost like they were frustrated, like they were longing for something to like in return.” The likes, comments and posts we share on social media can often seem inconsequential, but they matter. They tap into some of the very elements that make us human, our addictions, desires, anxieties and joys.

Guide Social Media 2015. Monica Lewinsky: The price of shame. The Mindfulness of Social Photo Sharing. By Leo Babauta This week I took a jaunt into the wilderness, and came across such jaw-dropping scenery that my first instinct was to take a picture and share it with everyone I knew.

The Mindfulness of Social Photo Sharing

Then I realized I didn’t have Internet in the Sierra Nevadas, so I just stared at it instead. And wondered. I’m as prone to social photo sharing as anyone else. I don’t have Instagram or Facebook, but I like to share photos with friends and family on Whatsapp and Snapchat (future readers, those are social sharing apps — in your day I’m guessing they’re called Shizap and FlooPowder). But what is this urge based on? As I trudged through pine forests and over granite boulders, I wondered about the urge to share: Why is this moment not enough, without the need to share? I pledged to be mindful of my urge to share, and stay with this urge whenever I noticed it. Here’s what I learned. Banning the phone can help. By not giving myself an outlet, I allowed myself to explore with curiosity. This moment is entirely enough.

Content Marketing

Social Media Complaints. Live. Communities. How to Craft the Perfect Post on Facebook, Twitter and Instagram. Managing a social media strategy is consistently challenging for individuals and businesses of all sizes.

How to Craft the Perfect Post on Facebook, Twitter and Instagram

There’s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared. Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. Each different platform also has its own set of character limits, best times to post, ideal image sizes and more. With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort. So what does the perfect post for each social network look like? In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram. Learn more about Tailored Posts. 10 New & Useful Social Media Stats and Research Studies.

I love to see new stats and research about how to best share to social media.

10 New & Useful Social Media Stats and Research Studies

If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too. And there’s a lot of new info to go off of. I’ve collected 10 of the latest surprising, revealing studies on social media here in this post, with takeaways and insight into social media timing, Instagram sharing, Facebook users, and more.

If you’ve seen a recent study worth mentioning, I’d love to hear from you! 1. Late afternoon to nighttime is the best time to reach people on social Social traffic substantially underperforms overall traffic from about 5 a.m. to noon, and social substantially overperforms overall traffic from about 3 p.m. until 1 a.m. Chartbeat reported on the data of the sites it tracks, looking at how social media sharing corresponds to site traffic.