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How Content Promotion Works: 11 Strategies to Try. Did you know: Some bloggers recommend you spend as much time promoting your content as you do writing it.

How Content Promotion Works: 11 Strategies to Try

(Derek Halpern of Social Triggers has an 80/20 split: 80 percent promotion, 20 percent writing.) Wow, this is an area I fall well short on. I’m so impressed by those who hustle to get their content out there and in front of as many people as possible who can gain value from it. Over the past few months, I’ve learned a lot from content promotion experts and am starting (slowly) to work some of these practices into sharing the blog posts I write here at Buffer. I’d love to pass along a few of the strategies I’ve tried already and the ones I’m excited to experiment with. Content Promotion Strategies for Blogs Big and Small 1.

One of the best things you can do for your blog or brand is to build an email list. For an example of the power of email, we send each new Buffer blog post to 40,000 people (thanks, everyone, and if you want to sign up, you can do so here.) A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More. Video marketing has taken the social media world by storm.

A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More

People watch more than 100 million hours of video on Facebook. YouTube brings in nearly 4,950,000,000 video views daily. Snapchat alone fuels more than 10 billion video views every single day! What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. 7 Secrets of Super-Successful Video Marketing. By now, it’s clear that video is an essential channel for marketers.

7 Secrets of Super-Successful Video Marketing

But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out. Here are 7 secrets to creating successful video content. Let’s jump in. 1. Before the rise of social media, if you wanted someone to see an advert, you had to rent space within a popular media channel like TV or print. If you want your video to be watched, it needs to create some kind of value for the viewer. The best video content tells stories that connect with the viewer.

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Design for Social Media. Storytelling. Content Marketing. Facebook Ads. Marketing Tools. The 15 Best Browser Extensions to Improve Your Social Media Marketing. This post originally published on September 22, 2014.

The 15 Best Browser Extensions to Improve Your Social Media Marketing

We’ve updated it here with new extensions, images, and a Product Hunt collection. There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL. And then, one day, someone shows you a browser extension that completely rocks your world for the better. I’d love to share some of those world-rocking browser extensions with you today.

Got a favorite browser extension that you use for social media marketing? The Best Browser Extensions for Social Media What a fun opportunity it’s been to experiment with and test drive a number of amazing social media browser extensions. 15 favorite Safari, Firefox, and Chrome extensionsThe top picks from the Buffer communityOur Product Hunt collection of browser extensions Enjoy! 15 Best Safari, Firefox, and Chrome Extensions for Social Media Marketers. How to Write Social Media Updates People Love. Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite a bit.

How to Write Social Media Updates People Love

How to Write a Headline for Facebook, Twitter and Search. Most people don’t read content online.

How to Write a Headline for Facebook, Twitter and Search

In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. But it also places extra importance on the headlines we choose for our content, as headlines have the power to influence readers even if they don’t read any more of the article. I don’t believe the perfect headline exists, though. Not anymore, anyway. The evolution of social media and search has also complicated the playing field. In this post, I’d love to share with you what I’ve discovered about headlines, how they’ve evolved and what makes a headline stand out on Facebook, Twitter, and search.

Let’s dive in. What makes an irresistible headline One of my favorite headlines of all time is: “How to Win Friends and Influence People” This headline helped to sell millions of copies of Dale Carniegie’s book of the same name. The evolution of headlines It’s pretty safe to say that a headline determines how many people will read a piece. On Facebook: