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What’s the “miniskirt rule,” you ask? It means your paper should be long enough to cover the important stuff but short enough to keep it interesting. When it comes to writing copy for web pages, landing pages, and the all important homepage, the “miniskirt rule” isn’t always the best option. The ideal copy length could vary based on product, audience, and marketing channel. And what exactly constitutes “important stuff”? When done well, your copy helps attract, capture and qualify leads. The Playbook. How to Be a True Disrupter Jane Wurwand, co-founder of Dermalogica, explains why great entrepreneurs work for passion, not just opportunity.
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Of course you want to reach the group that holds 70% of all income in the U.S. and spends $2.9 trillion a year.
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