17 Advanced Methods for Promoting Your New Piece of Content Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of course, great content is a big part of the equation, but the other, often overlooked area of content marketing is content promotion. This post will cover some of the more advanced techniques for promoting your content. Here is how you can attract scores of new visitors with your content: 1. Before publishing your new piece of content, reach out to an influencer or influencers in your industry. You can reach influencers at scale with BuzzStream. Here is a more detailed description of BuzzStream and how to use the tool. If your piece of content is a blog post, put the quote in the post and add a link to the influencer’s website and social media accounts, such as Twitter. This accomplishes two things: 1) you gain exposure to a new audience, and 2) your content becomes more reputable because you’re associating yourself with an influencer in your industry. 2. 3. 4. 5. 6.
The Emerging Science of Superspreaders (And How to Tell If You're One Of Them) Who are the most influential spreaders of information on a network? That’s a question that marketers, bloggers, news services and even governments would like answered. Not least because the answer could provide ways to promote products quickly, to boost the popularity of political parties above their rivals and to seed the rapid spread of news and opinions. So it’s not surprising that network theorists have spent some time thinking about how best to identify these people and to check how the information they receive might spread around a network. Indeed, they’ve found a number of measures that spot so-called superspreaders, people who spread information, ideas or even disease more efficiently than anybody else. But there’s a problem. But there is growing evidence that information does not spread through real networks in the same way as it does through these idealised ones. So the question of how to find the superspreaders remains open.
“Full Disclosure” Shutdown Raises Questions About Email Mailing Lists In The Social Media Era Editor’s note: Tom Cross is Director of Security Research at Lancope, where he works on network behavioral anomaly detection technology. He is also the cofounder of MemeStreams, a collaborative bookmarking platform and a Signal Media subject matter adviser. In the days before Twitter, Facebook and even Friendster had arrived, a great deal of social interaction on the Internet occurred via email mailing lists. The closure last week of an information security mailing list, Full Disclosure, prompted a number of InfoSec professionals to ask whether these lists still have relevance when so many powerful new social media platforms are available to replace them. The Full Disclosure mailing list is a loosely moderated forum where computer security researchers disclose the full details of vulnerabilities in software products, in some cases before those vulnerabilities have been fixed. Centrality. One way to combat the lack of a central monitoring point is to use hashtags on Twitter. Moderation.
15 Resources to Create Images for Social Media Do you post images on social media? Would you like to create attractive images to share? When creating images for social media, quality makes a difference. In this article we’ll share tools and resources to create professional and engaging social media images that you can use on multiple platforms. Why Create Images for Social Media? In this visual-centric world, it’s more important than ever to create high-quality sharable images. Getting Visual With Your Content: 10 Effective Ways to Use Images: In this infographic from Fresh Take on Content, Lane Jones visually suggests different ways you can use images in your social media. Find ways to use graphics on FreshTakeonContent.com. Visual Impact: How Photos Ramp Up Your Social Media Strategy: Vanessa Doctor goes over the advantages of using visuals in social media marketing in this Hashtags.org article. Find Photos Online There are many free and paid options to find images online to use with your social media posts. Take Better Pictures
Les réseaux sociaux, accélérateur de révolution XEnvoyer cet article par e-mail Les réseaux sociaux, accélérateur de révolution Nouveau ! Pas le temps de lire cet article ? Classez le dans vos favoris en cliquant sur l’étoile. Vous pourrez le lire ultérieurement (ordinateur, tablette, mobile) en cliquant sur « votre compte » Fermer Depuis Facebook, il n’y a plus que trois ou quatre amis d’amis entre chaque individu, et les révoltes s’accélèrent Cela commence avec quelques bonnets rouges en colère contre l’éco-taxe, et se finit quelques semaines plus tard par un projet de réforme fiscale globale, qu’il devient nécessaire de larguer comme une bombe, à la façon du pompier Red Adair. Le concept de “swarm intelligence” Une découverte récente conforte cette idée : le nombre de niveaux de séparation entre les individus à la surface de la Terre diminue régulièrement depuis le début de l’ère numérique. Par Jacques Secondi
NUS biomedical ethics centre made WHO collaborating centre SINGAPORE: The Centre for Biomedical Ethics at the National University of Singapore's (NUS) Yong Loo Lin School of Medicine has been appointed by the World Health Organization (WHO) as Asia's first collaborating centre for bioethics. The centre joins four other collaborating centres in the world to support the WHO in developing work in the field of ethics and health, in areas such as organ transplantation, universal health coverage, managing non-communicable diseases and advancing mental health. The appointment will be effective for four years. The NUS Centre for Biomedical Ethics will be part of the Global Network of WHO Collaborating Centres for Bioethics, which comprises key institutions with in-depth and extensive expertise in research into and the teaching of biomedical ethics. They provide expert advice to the WHO and help the organisation in its work of advancing and implementing the practice of ethics in member states.
53+ Free Image Sources For Your Blog and Social Media Posts 4.3K Flares Filament.io 4.3K Flares × Here on the Buffer blog, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. But there’s one question we get asked quite often: Where can you find free, good quality images that are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats. We’ll explore all of these and then some in this post about free image sources. What is Creative Commons? There are various types of Creative Commons licenses that range from allowing any type of use with no attribution to allowing only certain uses and no changes. What is public domain? These terms will come up often as we discuss free photo sources. In this post, we’ll break down more than 50 different sources and tools for visual content. Searchable photo databases 1.) 2.) 3.) 4.) 5.) 6.) 7.) 8.) 9.) 10.) 11.)
US Military Scientists Solve the Fundamental Problem of Viral Marketing Viral messages begin life by infecting a few individuals and then start to spread across a network. The most infectious end up contaminating more or less everybody. Just how and why this happens is the subject of much study and debate. It is this seed group that fascinates everybody from marketers wanting to sell Viagra to epidemiologists wanting to study the spread of HIV. So a way of finding seed groups in a given social network would surely be a useful trick, not to mention a valuable one. These guys have found a way to identify a seed group that, when infected, can spread a message across an entire network. Their method is relatively straightforward. Having determined the threshold, these guys examine the network and look for all those individuals who have more friends than this critical number. In the next, step, they repeat this process, looking for all those with more friends than the critical threshold and pruning those with the greatest excess. And the algorithm works well.
6 Ways User-Generated Content Can Double Your ROI Are you soliciting user-generated content (UGC) for your business? Would you like to know how to get the most out of user-generated content? Medtronic Diabetes, which develops and sells diabetes management products, has been soliciting user-generated content since 2012. Their Share Your Story Facebook app has been so successful that it is driving a 2-to-1 return on investment (ROI) for their entire social media program. Read on to discover best practices from Medtronic Diabetes for how to get the most out of user-generated content. The Share Your Story app prompts users to like the Medtronic Diabetes Facebook page before sharing. Organization: Medtronic Diabetes Social Media Handles & Stats WebsiteBlogFacebook – 150,724 fansTwitter – 12,700 followersYouTube – 272,728 views Highlights #1: Put Customers Front and Center Medtronic Diabetes does not use professional models. Medtronic Diabetes’ first Facebook banner photo, featuring a customer. The company soon realized they wanted a Facebook app.
Content Sharing: The Essential Guide to Content Sharing 36 Flares Twitter 13 Facebook 6 Google+ 3 LinkedIn 4 in Share 4 Buffer 10 36 Flares × If you don’t have a good content sharing strategy there is no point in writing content! Do you have a really effective content sharing strategy already in place? In this article we look at how you can come up with an effective strategy and what content sharing tools can be used to help. 1. When you post your content you need to share to platforms that you are active on Some of this has to be done manually and some can be automated. There are various content sharing tools that can help automate the delivery of some of your content. In the example below any new content from RazorSocial is automatically shared using dlvr.it to: My personal twitter account My business twitter account Delicious (bookmarking site) App.net (competitor to twitter) Google + business page LinkedIn Profile (Status Update) dlivr.it will pick up new content from the source and deliver to the destination 2. 3. 4. a. b. c). d). 5. Summary
“Spreadable Media” by Henry Jenkins. The social value of content sharing. Articles “Spreadable Media” by Henry Jenkins. The social value of content sharing Articles Essays New Media Open Culture Spreadable Media is the latest book by Henry Jenkins, professor at the University of South California and participatory culture theorist, written together with two digital strategists Sam Ford and Joshua Green. The book cover is, for once, very communicative and immediately explains the content: a series of taraxacum officinalis (lion’s tooth or dandelion) with moving spores. Viral marketing and Web 2.0 dominant idea that it is enough to create a “viral” campaign, or to produce a “meme” that function and will automatically replicate like a virus. In the idea of media as virus there is a subtle vision of the users like consumers who are passively contaminated and can do nothing but transmit the virus to their neighbours. Before spreading any content people must face several decisions: Is it worth sharing this content?
Social Media Frequency: How Often to Post to Facebook, Twitter 2.1K Flares Filament.io 2.1K Flares × Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience? Social media marketers face the same dilemma. If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Strike the balance between informative and annoying Good content can be found in a multitude of places, and once you find it all, the next question you may ask yourself is how often you can share. Our post on curating content sparked this exact question, asked in the comments by Ryan Battles. I’ve started tweeting content from Buffer, ranging from 3x per day to 7x per day. Informative versus annoying. How frequently Buffer shares to social media Twitter – 14 times per day, from midnight to 10:00 p.m. Predict.