Cella 2020 in house creative industry report. [Meeting Play] Virtual Event Engagement eBook. Future 100 2021. Mosaic External COVID19 Market Trends & Updates Vol. MKTG 7203 GBAV Step by Step Guide V3C. Peer Insights Report. Why COVID-19 Will Boost Demand For Brands With Simple Ingredients And Transparent Labels. If you’re feeling overwhelmed, you’re not alone.
A new study by the Centers for Disease Control finds that, in the wake of the COVID-19 pandemic, 40% of adults in the U.S. are struggling with mental health issues, with stress and anxiety at the top of the list. Repoint Become a Campaign Genius FINAL3. Cit montecarlo sbmv4. Future of the Event Industry v5. COVID Future Experience Design.
How Video Consumption is Changing in 2020 [New Research] In 2020, video is more important to consumers than ever before.
Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. At this point, marketers know that they should be leveraging video in their marketing strategy. According to HubSpot's 2020 State of Marketing report, video beat out heavyweight contenders like email, blogging, and infographics as the most used type of marketing content.
Twilios Covid 19 Digital Engagement Report 4832. MERKLE Digital Marketing Report Q2 2020. Future 100 2.0. The Digital Path to Business Resilience. Many companies, we find, struggle in their efforts to respond and recover rapidly.
In their initial response, companies must focus on business outcomes that will deliver the most value in the shortest time, such as protecting and growing the top line and developing agile operations. That’s why efforts to switch to digital marketing and e-commerce and to develop a data-driven supply chain are often high on the agenda today. To accelerate during the recovery, a company must focus on tangible, short-term opportunities, and employees must develop new skills and adapt to new ways of working. BCDME Unexpected Trends Report. 2020 Trends — Provoke Insights. Covid-19 has impacted consumer purchasing habits and routines over the last three months.
Are these behaviors permanent? Provoke Insights conducted an online survey among a representative sample of 600 Americans between the ages of 21 and 65. The study analyzed in-person & online buying habits, concerns caused by the pandemic, and excitement as restrictions are lifted. The research also looks at specific shopping behaviors and trends and how it impacts various industries. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. Click on the titles on the right-hand side to download the full industry reports. 4f91a9 49ff07719866424b870ff5b4b2fb045a. Ebook what to expect when events come back. Research Summary Sheet - Staying Human Centric. The Future of Experiences and Events Summit. Brand experiences: New themes of engagement. Pinterest says lockdown is fuelling an appetite for discovery as it eyes media budgets. As people seek inspiration for projects to undertake during lockdown, Pinterest's global chief marketing officer says it's experiencing record levels of engagement.
But can the platform maintain momentum, and secure a coveted spot on brands' media plans post-quarantine? If you’ve ever planned a wedding, baked a cake or undertaken an ambitious DIY project, Pinterest is likely one of the first places you’ve looked to for inspiration. Some 367 million people now use the visual search engine, that sees digital scrapbooks live as ‘boards’, and act as a source of discovery for the at-home curator. Over the past few years, the platform has been building the case for advertiser investment, leading it to report revenues of over $1bn for the first time at the end of 2019. Since mid-March, Pinterest has seen record levels of engagement globally (in impressions, searches, saves, and board creation), driven by its utility.
A glimpse of tomorrow. 200715 MC296 OTTresearch Report R4. JanSport's #LightenTheLoad push supports Gen Z mental health. Brief: JanSport, the maker of backpacks and collegiate apparel, started the second part of its #LightenTheLoad campaign to promote the mental health of young adults and teens.
The social media campaign started in May and has seen "unprecedented engagement" between the brand and Generation Z, per an announcement.The campaign began with weekly sessions on Instagram Live to observe Mental Health Awareness Month in May. The sessions focused on current events such as the COVID-19 pandemic and Pride month. Among the experts in the series, therapist Nedra Tawwab discussed topics such as Black LGBTQ+ mental wellness and racism.JanSport, which is owned by VF Corp.'s outdoor products unit, created a film series about mental health issues facing Generation Z. Insight: JanSport's #LightenTheLoad campaign to support mental health among young people has several strategies to reach the Gen Z audience. Virtual Event Planning: A Round-Up of 25 Need-to-Know Stats. Magnetic North Gen Z Forecast. HOW COVID-19 IS AFFECTING STUDENTS AND HOW WE CAN HELP by seedmarketing.