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It has been published in the Journal of Retailing, the Journal of Consumer Research, the Journal of Marketing Research, and Marketing Theory, where it has received distinctions such as most cited and most downloaded articles. Recent media coverage includes the National Post, Channel News Asia, CTV News, Global News, CBC, Journal de Montreal, Les Affaires, and Le Devoir. Businesses | An Open Access Journal from MDPI. All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. Feature Papers represent the most advanced research with significant potential for high impact in the field. Feature Papers are submitted upon individual invitation or recommendation by the scientific editors and undergo peer review prior to publication.
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