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How to Make the Power of the Hashtag Work for You #InstagramforBusiness. The following excerpt is from Kim Walsh Phillips’s book Ultimate Guide to Instagram for Business.

How to Make the Power of the Hashtag Work for You #InstagramforBusiness

Buy it now from Amazon | Barnes & Noble | IndieBound You can’t use Instagram for business without the almighty hashtag. According to Simply Measured, using even a single hashtag increases post engagement by 12.6 percent. Hashtags are an effective way to drive organic traffic to your content. Related: Harness the Power of Stardom with Instagram The most popular hashtags are general words like #love and #summer. The more specific you can get, while still staying with a frequently used hashtag, the more successful you’ll be at attracting an engaged and on-point audience. Start by reviewing 20 of the most popular brands/companies in your niche, and check out the hashtags they’re using. Top 6 WordPress Project Management Plugins. Project management involves planning, organization, and discipline to follow procedures and policies to ensure tasks meet their deadlines and stay within budget.

Top 6 WordPress Project Management Plugins

This usually involves working with multiple members on a team to achieve pre-determined goals and objectives. Quality control checks by a project manager might also be involved to make sure things are up to a certain standard. WordPress has some creative solutions for managing your projects right within your dashboard. We have gathered up the top six WordPress project management plugins which can help you stay organized and on task. WordPress Project Management Plugins Note: These are listed in no particular order. 1.

Let’s start with the free WP Project Manager plugin, developed by the guys over at weDevs. Here are some of the features of the free version: 2. United Technologies. Resume Dos and Don'ts - Resume Tips. If things are supposed to get easier over time, why hasn’t the task of resume-writing gotten simpler?

Resume Dos and Don'ts - Resume Tips

Actually, it feels like we’re heading in the opposite direction—every month, we learn about a fresh resume commandment, like “Thou shalt not use a resume objective statement” or “Thou shalt not send a traditional resume to a creative company.” Casey Brown: Know your worth, and then ask for it. Phil Pallen « Brand & Social Media Strategist « Los Angeles. How to Optimize Google My Business Listings for Multi-Location Service Busine... Anthony McDuffie If your service business has multiple physical locations, you have an advantage over your competition that shouldn’t be overlooked.

How to Optimize Google My Business Listings for Multi-Location Service Busine...

It’s hard to overstate the value of the precious real estate that comprises the “map pack” located on the first page of Google search engine result pages (SERPs), and your various locations mean you can potentially get a larger piece of the pie. How To Create A Social Media Marketing Plan In 6 Steps. So you need to create a social media marketing plan.

How To Create A Social Media Marketing Plan In 6 Steps

No easy task, right? Many of us struggle to iron out exactly what that is, let alone how to build one from scratch. Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, reply, like, and comment should all be guided by a plan that’s driving toward business goals. It might sound complicated, but if you take the time to create a comprehensive social media strategy, the rest of your social efforts should follow naturally. 185 Powerful Verbs That Will Make Your Resume Awesome. Led … Handled … Managed… Responsible for … Most resume bullet points start with the same words. Frankly, the same tired old words hiring managers have heard over and over—to the point where they’ve lost a lot of their meaning and don’t do much to show off your awesome accomplishments .

What's the Difference Between Buyer Personas and Demographics? As our clients and blog readers will know, Kayak's team members are big proponents of applying buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts.

What's the Difference Between Buyer Personas and Demographics?

For us, it’s a matter of common sense: if you don’t know the individuals who will purchase your products or services – and the people in their lives who serve as influencers – how can you hope to create content and offers that motivate them to act? Social Media Policy Database on Social Media Governance. 5 Tools For Managing Your Personal Brand Online. Is it now safe to eat at Chipotle?

5 Tools For Managing Your Personal Brand Online

After a series of food-safety incidents that began in the latter half of 2015, including outbreaks related to E. coli, norovirus, and salmonella, once loyal customers of the Mexican-inspired restaurant chain still have their doubts. Throughout my research for our new feature on Chipotle, which charts the company’s internal struggles as it attempts to revive sales and consumer trust, I encountered countless numbers of people who wondered whether they could return to eating the restaurant’s food without worry of getting sick. This lingering concern can be seen in the company's financial performance: Chipotle lost nearly a third of its sales after the food-safety crisis.

Morgan Stanley surveyed customers in January 2016, in the immediate aftermath of Chipotle's E. coli outbreaks and before the CDC closed its investigation, and found that just 41% of customers considered the chain a safe place to eat. Making Safety A Higher Priority. The Rise of Video: 8 Tips to Boost Your Site's SEO With Video. How to Use the Psychology of Color to Increase Website Conversions. Color wields enormous sway over our attitudes and emotions.

How to Use the Psychology of Color to Increase Website Conversions

When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. Four marketing management concepts that companies will utilize in their marketing objectives. Do's and Don'ts .jpg. This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote for the Search Engine Marketing Journal on 2009 and 2010.

If you wish to read the original papers, you can download them on pdf: Part I and Part II. Below I propose a Web Analytics Process framework that shows the steps and the flow that should be present when implementing Web Analytics in organizations. The objective of Web Analytics is to first and foremost improve the experience of online customers, it is not a technology to produce reports; it is a virtuous cycle for website optimization. 19 Free Social Media Analytics Tools for Marketers. We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below.

19 Free Social Media Analytics Tools for Marketers

Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. Google Analytics Definitions. This article attempts to clarify definitions for common terms used in Google Analytics. Hit With Google Analytics, a hit is ANY request sent to the GA data collection system. This includes pageviews, events, custom variables, measurement protocol uploads, etc. How To Build A Trustworthy Website. Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way that not many people think about that can help reach this goal: building a trustworthy website.

Google Analytics Certification

10 Sentiment Analysis Tools to Track Social Marketing Success. Sentiment analysis, also known as opinion mining, is the analysis of the feelings (i.e. attitudes, emotions and opinions) behind the words using natural language processing tools. It’s looking beyond the number of Likes, Shares or Comments you get on an ad campaign, product release, blog post, and video to understand how people are responding to it. Was the review positive? Negative? Sarcastic? Public Relations Vs Marketing: What's The Difference? Personification can be defind as the attribution of a personal nature or human characteristics to something nonhuman – relevant to this blog only because my uncaffeinated mind decided to personify both public relations and marketing on my way into work this morning. And to my uncaffeinated mind, it was incredibly easy to conjure up their physical, personified selves: PR, Personified Public relations are the proud, loud, exceedingly wealthy parents: quick to shout their child’s accomplishments (Why, yes, Thaddeus did get into all of his university choices on early admission!)

Media Jobs, Online Training, & Career Advice.

PR

20 Best Apps for Small-Business Owners in 2016 - NerdWallet. Between handling customer complaints, keeping track of employee work schedules and monitoring expenses, running a small business is hard work. Analyze your Facebook page. Analyze About Statistics FAQ Contact Connecting... Google Apps for Work – Email, Calendars, Video Calls, Storage & Docs. Healthy Website Architecture for Search Rankings- TOOLS. SEO. CAN-SPAM Act: A Compliance Guide for Business. Do you use email in your business? The CAN-SPAM Act establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Email Design Playbook.

25 Simple Ways to Grow Your Email List.

Instagram

18 Sneaky Ways to Build Brand Awareness. 4 SEM Marketing Strategies that can Optimize Traffic and Coversions. 100 Good Advertising Headlines. Landing Page Cheat Sheet. How to write a business proposal. Tips for Writing a Business Proposal. 4 Personas- Bryan Eisenberg. The 4 C's. AIDAS theory of selling. What Makes People Buy? 20 Reasons Why. by. Excerpted from Netiquette by Virginia Shea. By Virginia Shea What is Netiquette? Simply stated, it's network etiquette -- that is, the etiquette of cyberspace.

The 8 Most Important Conversion Metrics You Should Be Tracking. 15 Statistics that Prove Email Marketing is (Still) Not Dead in 2014. 7 Steps to Creating a Digital Measurement Plan. For the most part, if you’re not measuring your marketing in 2013, you are most definitely behind the times. That being said, when I think about the last 12 months, the number one question I get from clients is how to make sense of Google Analytics. If you don’t have the benefit of spending multiple hours a day in this tool, it’s a bit of a beast. There are over 200 “out of the box” reports and I think this is one of the main reasons people get confused. 6 Tips for Effective Marketing with Twitter Lead Generation Cards.

Types of Media. CRM Software: 12 Perfect Options for Real Estate Agents. You Can't Change What You Don't Measure: Google Analytics Tips for Beginners. Understanding the Basics of Google Webmaster Tools & XML Sitemaps. Real Estate Marketing. URL Shortener and Link Management Platform. Top Apps for College. Mobile Marketing Association. American Marketing Association. 6 Tips to Get Your Business Started on Social Media : Social Media Examiner. How to Use Google Search More Effectively [INFOGRAPHIC] How Influencer Outreach Can Revive Your Content Marketing Strategy. Marketing Goals.

New Media Marketing

USABILITY/ACCESSIBILITY. Steps to a Google-friendly site - Search Console Help. Building Findable Websites: Web Standards, SEO, and Beyond. Deceivingly Strong Information Scent Costs Sales. Website Usability and Testing. Web Design. RISE Model for Meaningful Feedback. Demographics and Lifestyle by ZIP Code. How To Create A Useful Value Proposition w/ Examples. Consumer-psych. The 5 stages of Consumer Buying Decision Process. Consumer Behavior. Brandchannel: always branding. always on. Advertising Age - Advertising Agency & Marketing Industry News.

Mission Statements

Taglines. Elements of a Successful Brand 4: Brand Promise. Building Your Brand at All Stages of the Pipeline. Does Your Name Suck? - Eat My Words. The LEGO® Story. 12 Archetypes Guide Culture, Communications and Change. 5 Secrets to Use Storytelling for Brand Marketing Success. Citing Images. Hear and be heard: Creating value through brand voice - Views - Interbrand. Finding Your Brand Voice - On Strategy. Webinar: Using Social Media for Research with Donna Cravotta.