17 LinkedIn profile must-haves Editor’s note: Neal Schaffer is the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. If you’ve been in today’s job market for more than five minutes, you know that it’s a complex, competitive, even cutthroat environment that’s difficult to navigate. Not only is the market overflowing with highly qualified individuals, but to complicate matters, the job search and application functions of yesteryear are no longer valid. If you simply update your résumé and (e-)mail it off to a hiring manager, you’ll probably be left twiddling your thumbs for a long, long time while other applicants get all the interviews. Whether you like it or not, you need to take your job search on the social media road. But even then, there are numerous do-and-don’t rules you need to follow.
ISO 27001, ISO27001 Information Security Standard ISO/IEC 27001 (ISO 27001:2013) is the international Standard that describes best practice for an information security management system (ISMS). Accredited certification to ISO 27001 demonstrates that an organisation is following international information security best practices. This page explains what ISO 27001 is and links to the products that will help your organisation when approaching an ISO 27001 implementation project, including our packaged solutions >> On this page What is an Information Security Management System (ISMS)? ISO 27001:2013 Free ISO27001 green papers ISO 27001 and the UK Government’s Cyber Essentials scheme ISO 27001 – a framework for compliance ISO 27001 solutions
5 Tools For Managing Your Personal Brand Online Is it now safe to eat at Chipotle? After a series of food-safety incidents that began in the latter half of 2015, including outbreaks related to E. coli, norovirus, and salmonella, once loyal customers of the Mexican-inspired restaurant chain still have their doubts. Throughout my research for our new feature on Chipotle, which charts the company’s internal struggles as it attempts to revive sales and consumer trust, I encountered countless numbers of people who wondered whether they could return to eating the restaurant’s food without worry of getting sick. This lingering concern can be seen in the company's financial performance: Chipotle lost nearly a third of its sales after the food-safety crisis.
SH-Start Here: Social Media 1. Watch the three videos Watch the video above and the two below to get an introduction to the topic, a tour of where to find things in this course, and a little background about my own social media story. 2. The State of Community Management 2013 The State of Community Management is TheCR’s groundbreaking research platform that focuses on the standards, trends and opportunities for the business of community management. The 2013 SOCM builds on previous qualitative research to offer a quantitative look at how community and community management functions within organizations and the value to expect from those efforts over time. We have also extended the scope of this research and instead of one large report, we will be publishing a portfolio of reports, resources, content and services targeted at enabling successful community and social business initiatives. The two key questions that drove The 2013 State of Community Management research were:
Data Update: Efficacy of Various Marketing Channels (Social Media Still Top Spot) Data indicate that social media continues to be the fastest growing and most influential marketing channel. Social media is an enormously important component of your overall marketing and communication strategy. In fact, data support it as one of the most efficient and effective channels to engage your users and constituents.
IEC standard for corporate governance of information technology (2008-06-05 Because inadequate information technology (IT) systems can hinder the performance and competitiveness of organizations or expose them to the risk of not complying with legislation, the new ISO/IEC 38500 standard provides broad guidance on the role of top management in relation to the corporate governance of IT. François Coallier chair of the ISO subcommittee, Software and systems engineering, that developed the standard comments: “Most organizations use IT as a fundamental business tool and few can function without it. IT is also a significant enabler in the future business plans of many organizations. ISO/IEC 38500 will help the governing body to evaluate, direct and monitor the use of IT. "It will assist directors in assuming conformance with obligations – regularly, legislation, common law, contractual – concerning the acceptable use of IT and to have a proper corporate governance of IT.”
How to Use the Psychology of Color to Increase Website Conversions Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions.
Clean Up your Facebook Profile with FaceWash Almost everyone has a story of getting burned (or knowing someone who was burned) by a posting on Facebook. Today I highlight “FaceWash,” a tool that will scour through you Facebook timeline to find content that may be inappropriate or you would want to remove. It will look through status updates, photos you have posted, photos you are tagged in, and comments on your wall. The End of Free Facebook Marketing? Recent changes to the way Facebook serves up its news feeds are making it more difficult for small businesses to get their updates in front of customers. That’s causing some consternation among business owners who feel squeezed to pay for advertising when they used to get free exposure from the social media giant, which claims more than 1 billion monthly active users. One food delivery company upset about the situation went so far as to publicly break up with Facebook (FB).
Post, Pin & Tweet - The Best Time to Outreach #SocialMedia When it comes to engaging with your social media following, timing is of the essence. Knowing when to share a link may spell the difference between an Internet sensation and a big letdown. Knowing when the most users are in front of their computer and primed to share your content, can be tricky. Our infographic provides you with the best times and the worst times to post on social media platforms. We’ve included a list of tools dedicated to helping you get your content scheduled and posted at the best time.