Social Media Policies Database Here is my collection social media policies. I initially gathered a big collection while trying to formulate my own policy. That collection grew over the years to include a variety of industries, types of companies (public or private), industry and approach to social media (proactive, prohibitive or neutral). The collection began to get overwhelming so I decided to get it organized. PageLever Looking for PageLever? Welcome to Unified! Unified acquired PageLever, a leading Facebook analytics company, in January 2013. Social Media Toolkit - Social Media Toolkit At Vanderbilt University Medical Center, we not only recognize that social media are here to stay, we believe it is critical for us as an organization to be active and stay abreast of trends in social media. VUMC was one of the first medical centers in the country to develop a social media policy to guide use of social media by its faculty, staff and students. Helping you participate in social media without getting yourself or Vanderbilt into trouble is the goal of this policy as well as the tools and resources on these pages. You likely have a profile in one or more social networks. You may also comment on blogs or online communities and news sites.
5 Tools For Managing Your Personal Brand Online Is it now safe to eat at Chipotle? After a series of food-safety incidents that began in the latter half of 2015, including outbreaks related to E. coli, norovirus, and salmonella, once loyal customers of the Mexican-inspired restaurant chain still have their doubts. Throughout my research for our new feature on Chipotle, which charts the company’s internal struggles as it attempts to revive sales and consumer trust, I encountered countless numbers of people who wondered whether they could return to eating the restaurant’s food without worry of getting sick. This lingering concern can be seen in the company's financial performance: Chipotle lost nearly a third of its sales after the food-safety crisis.
The Future of Social Media Monitoring - ReadWriteWeb Ten years ago the ClueTrain manifesto said that "markets are conversations" but today a more pertinent statement could be that conversations are becoming markets - or that there's a market for monitoring conversations. A whole class of technologies are emerging to help companies keep track of the conversations exploding online. The web moves fast enough that we may as well start looking at what comes next. Easy to use and affordable tools like Radian6 and ScoutLabs that track blog and twitter mentions are a given - but what kinds of crazy innovations can we hope for in the future? To be sure some of the future will be frighteningly intrusive and creepy; we've argued that the present state of the art in social media monitoring already is. As lovers of technology, though, we're also excited to see what companies like this enable in the future.
Social Media Pack - Common Craft - Our Product is Explanation This Common Craft End User License Agreement (“License”) describes your (“You(r)”) legal use of the videos and/or related materials (“Content”) provided to You by Common Craft. By clicking “I Accept” and/or obtaining any Content from Common Craft, You shall comply with this License. If You are unable to comply with this License or do not wish to be bound by its terms, do not download or use any Content. 1. Delivery. After You sign this License, Common Craft will deliver the Content to You in the format selected on the Common Craft website, located at www.commoncraft.com (“Website”) for Your use during the Term. Online Social Media Principles Countless conversations take place online about every day, and we want our Company’s more than 100,000 associates in more than 200 countries to join those conversations, represent our Company, and share the optimistic and positive spirits of our brands. These Social Media Principles should guide your participation in social media, both personally as well as when you are acting in an official capacity on behalf of the Company. It is critical we always remember who we are –the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands – and what our Company’s role is in the social media community – to inspire moments of optimism and happiness and build our brands. The same considerations that apply to our messaging and communications in traditional media still apply in the online social media space, including on what you might consider “internal” platforms.
How to Use the Psychology of Color to Increase Website Conversions Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior. Research from QuickSprout indicates that 90% of all product assessments have to do with color. “Color,” writes Neil Patel, is “85% of the reason you purchased a specific product.” It’s a no-brainer fact of any website that color affects conversions.
30+ New & Free Web Tools You Should Know – 2009 Edition Roughly a year ago I published a list of not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new generation of tools instead of just fixing broken links: 25 new & free Web tools you should know – 2009 edition
HOW TO: Optimize Your Social Media Marketing Strategy Josh Peters is a social media and Internet marketing consultant and the co-author of Twittfaced. He blogs at Shuaism and can usually be found hanging out on Twitter, Facebook or LinkedIn. Each section of AIDA represents a section of your sales and marketing process and can help you set your expectations, decide what to monitor, and visualize the relationships between each part. Crisis management – standard operating procedures « Dachis Group Collaboratory I flew on Southwest Airlines earlier this week, three days after the company faced – and averted – a major crisis. (This WSJ article contains an excellent synopsis of what transpired.) In contrast, the airline faced a crisis of a very different sort two months earlier, when a movie director with over a million Twitter followers complained about being poorly treated. In the corporate communications function, crisis management comes with the territory. But with the rise of social media, the communications landscape has changed, introducing new players and parameters into situations. Social media ownership has been unevenly distributed in many companies, which has created havoc in situations where the first responders are often the least prepared.