Social Media Sites & Links
Your company’s social media policy sets the tone and guidelines for social media use within your firm. The first benefit of having a social media policy is that you put time and effort in deciding what you don’t and do want your social media to reflect about your company. There are several different approaches you can take when creating a social media policy. Aim to make the policy specific and relevant to your firm. What are the key benefits of having a company social media policy?
Are financial service online communities effective? Online communities are a powerful tool. Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky! Historically, social media was seen as an anathema to businesses like banks. Thankfully such narrow minded thinking is a thing of the past, but some businesses have gone too far in the other direction.
Web and Social Media Trends - Conversations That Matter
Dumb Marketing Question #1 - Does Social Media Work? - Sticky Marketing Club 26 in Share As ‘Social Media’ has become too big to ignore, most companies are dabbling with it in some way. Of course, there are businesses that take Social Media extremely seriously. Meanwhile, others are merely dipping their ‘toe in the water’.
MOOC stands for Massive Open Online Courses . Although there has been access to free online courses on the Internet for years, the quality and quantity of courses has changed. Access to free courses has allowed students to obtain a level of education that many only could dream of in the past.
Online Reputation, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com
How to Make Sure Your Website Passes the Dreaded Blink Test Visitors judge the value of your website in a matter of seconds. Hours and hours of hard work are distilled into one glance, when they decide whether or not your website is worth their time . This, of course, is what we marketers call "The Blink Test," and it refers to the commonly accepted 3-5 seconds during which a visitor lands on your website, judges it, and decides if they want to stay there and do something, or abandon ship.
If you ever used it, you know Facebook Search barely counts as such. It’s absolutely awful. As of Tuesday, however, it’s about to go from zero to hero. To understand how fundamentally better Facebook’s new Graph Search will be, just spend five minutes using the current excuse of a search engine. Yes, that’s right, it stinks. Sure, there’s some word-wheeling in there — where suggested results start appearing as soon as you type a few letters — but the quality of the results ain't great. it’s just an endless number of Facebook pages that have little relation to your query. Facebook Graph Search Could Be Its Greatest Innovation
by Ryan Cohn on Jan 08, 2013 Facebook was all about refinement in 2012. Faced with the question of how to provide high quality, personalized experiences to a growing number of active users, the social network reworked a variety of its products and systems for increased efficiency, revenue and a stronger image. Facebook Growth in 2012 20 Changes Facebook Made In 2012 That Impacted Marketers
How to write great headlines in 55 characters or less - SHIFT Communications PR Agency | Boston | New York | San Francisco
In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.
How to Convert Blog Readers Into Customers
Barometer - Financial Social Media
Sales Force Effectiveness Blog
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Libel Case That Snared BBC Widens to Twitter
People love to learn by examining visual representations of data. That’s been proven time and time again by the popularity of both infographics and Pinterest. So what if you could make your own infographics ? What would you make it of? It’s actually easier than you think… even if you have zero design skills whatsoever.
The Easy Way to Run Facebook Competitions
With more than 175 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential?
Map of BridgetFSM
Three lessons social marketers can learn from email marketers | Econsultancy
Top 10 Brands With Highest Social Media Engagement This Week [INFOGRAPHIC]
Hello! You wouldn’t be here unless you wanted to get more twitter followers. Presumably you have done the usual following to the limits, signing up for twiends to follow people for points etc. I did all that myself and managed to get to around 17,000 followers over about 8 months. Then I discovered a method that got me nearly 6,000 followers in just over a week. Have a look at http://twittercounter.com and search @martincallan to see for yourself. Get up to 1,000 twitter followers
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The 10 Commandments for Giving a Perfect Presentation Looking out into a sea of faces while standing on a stage can be one of the most intimidating experiences of your career. It doesn't matter if it's a group of 12 people in a board room or an auditorium filled with thousands of people -- giving the perfect presentation is no easy feat. It's also pretty critical to your success in delivering the message you want to deliver. Last week, 2,800 marketers converged on Boston for INBOUND 2012 (It sold out, so you better get your tickets for next year's event now !), and world-class speakers gathered to share their expertise on inbound marketing. During the conference and its preparation, some guidelines for giving great presentations emerged, and we wanted to share those lessons with all our awesome blog readers.
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.
Google Longtail Infographic: How Google Killed the Long Tail of Search Keywords
YouTube's One-Click Video Enhancer Started With a Crazy Idea
Car Dealership Challenges You to Tweet Your Way to a New Audi
33 Things to Ask Before Hitting Publish
The Future of Streams: Twitter Looms As Biggest Obstacle
13 Idea-Starters for Stuck Bloggers | Michael Hyatt
Introducing the Recommendations Bar
YouTube Blog: Face blurring: when footage requires anonymity