Why Financial Advisers Need to Use Social Media. If you’ve sat in on just about any presentation on retaining the heirs of wealthy clients, you will have heard the warnings — the ones along the lines that more than 90% of heirs change advisers soon after receiving their inheritance.
In fact, I’ve seen that number go as high as 98%. In other words, just 2% of children keep their inheritances with their parents’ financial adviser. The FCAs Final Guidance on Social Media. FG15/4 - Social media and customer communications: The FCA’s supervisory approach to financial promotions in social media. FCA sur Twitter : "Tracey McDermott, Director of Supervision and Authorisations on our #socialmedia guidance… #smfca... 37 Facts About The Best Institutions Using Social Media. Soundbites: Bridget Greenwood on Social Media.
Derek Bradley, CEO, Panacea Adviser & Sim Sangha, Business Development Director Sammedia Limited Following on from our successful Social Media even in June, Panacea Adviser has teamed up with ThoughtLeadership Live and Sammedia to produce a FREE ‘Bento for One’ webcast to support and educate advisers on Social Media.
Increasingly we are all managing certain aspects of our lives on the internet; from socialising, shopping, seeking professional services to generally interacting. However the financial services industry is slow to capitalise on these changing trends. This webinar will look at the evidence of digital behaviours amongst baby boomers, generation X clients and the millenials and how they wish to interact with their wealth managers of the future. We will explore how usage of digital forms of communication is highest amongst higher net worth individuals and some examples of innovation in financial services, which unsurprisingly attempts to disintermediate the adviser.
10 social media do's and don'ts for advisers. 1.
Do: Invest in Social Media Existing on social media is no longer an optional exercise; it's a requirement to legitimatize your firm in the digital world. As financial services social media guru Michael Kitces says, “I am not giving anyone my life savings before I type their name into Google to make sure they weren't Madoff's lesser-known partner. An adviser's LinkedIn profile establishes this.” Tesco Clubcard creators want to get fans closer to Rihanna and Justin Bieber. “People like to belong and follow things that they love,” says Dunn, 56.
“They like to belong to communities. It’s a sort of tribal instinct we all have. “If you’re a cycling fan, football supporter, music aficionado or politics buff, you tend to follow certain people. We’ve done research and found that there are about 160,000 ‘stars’ of any significance in the world, including brands and celebrities. #SocialMedia #FinServ #Innovation. Learn About Financial Social Media Marketing with @BridgetFSM at #SMPRMeetup. By Rob | 16 Apr 2014, 10:30am | Category: SMPRMeetup The next #SMPRMeetup is just around the corner and next Wednesday -- April 23rd -- we have a real treat.
Bridget Greenwood, or @BridgetFSM on Twitter, is going to guide us through the pitfalls of doing social media marketing in the finance industry. Finance and social are not natural bed fellows. Banker bashing, tax avoidance, bonuses and all that have put a lot of those involved in finance off social. Bridget, however, has spent the last few years advising her clients, big and small, on how to get something out of social. Once again it should be an enjoyable evening. For more details take a look at the meetup group. Navigating Financial Social Media Marketing With @BridgetFSM - StatusPeople Social Media Marketing & PR Meetup #SMPRMeetup (London, England.
What are the key benefits of having a company social media policy? Are financial service online communities effective? Online communities are a powerful tool.
Get the strategy right and they can help to generate a major success story: get them wrong, and they fade into insignificance, if you are lucky! Historically, social media was seen as an anathema to businesses like banks. Thankfully such narrow minded thinking is a thing of the past, but some businesses have gone too far in the other direction. Excesses are dangerous. If a financial organisation is excessively insular it looks out of touch, whereas by going to the other extreme, and jumping on every social media trend available, banks risk being seen like the deeply embarrassing parent dancing to the latest youth anthem.
Rob Cottingham captures this phenomenon well in the attached comic strip. In the most recent Mapa Credit Card Dashboard update we recorded the demise of First Direct's Little Black Book. The most successful way to exploit this opportunity for sales is to develop a number of groups and or sub-groups within the main online community. Web and Social Media Trends - Conversations That Matter. Dumb Marketing Question #1 - Does Social Media Work? - Sticky Marketing Club. As ‘Social Media’ has become too big to ignore, most companies are dabbling with it in some way.
Of course, there are businesses that take Social Media extremely seriously. Meanwhile, others are merely dipping their ‘toe in the water’. Of course, the million dollar question that every company wants to know is this; Simply Measured. Tweetping. MOOCs: Top 10 Sites for Free Education With Elite Universities.
MOOC stands for Massive Open Online Courses.
Although there has been access to free online courses on the Internet for years, the quality and quantity of courses has changed. Access to free courses has allowed students to obtain a level of education that many only could dream of in the past. Online Reputation, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com. How to Make Sure Your Website Passes the Dreaded Blink Test. Visitors judge the value of your website in a matter of seconds.
Hours and hours of hard work are distilled into one glance, when they decide whether or not your website is worth their time. This, of course, is what we marketers call "The Blink Test," and it refers to the commonly accepted 3-5 seconds during which a visitor lands on your website, judges it, and decides if they want to stay there and do something, or abandon ship. You need to grab attention, get your message across, and spark interest in your viewers ... all within just a few seconds. Facebook Graph Search Could Be Its Greatest Innovation. If you ever used it, you know Facebook Search barely counts as such.
It’s absolutely awful. As of Tuesday, however, it’s about to go from zero to hero. To understand how fundamentally better Facebook’s new Graph Search will be, just spend five minutes using the current excuse of a search engine. Yes, that’s right, it stinks. Sure, there’s some word-wheeling in there — where suggested results start appearing as soon as you type a few letters — but the quality of the results ain't great. it’s just an endless number of Facebook pages that have little relation to your query. When I type in "friends in NY", my top result is "Best Friends Animal society – New York City.
" Facebook’s Graph Search, though I hate the name, promises to change all that. Graph Search uses all that data we've been pouring into Facebook for the last eight years — all that wonderful structured data — and lets you search against it in pretty much any way you can imagine. Search Power You'll notice the focus on Likes. 20 Changes Facebook Made In 2012 That Impacted Marketers. By Ryan Cohn on Jan 08, 2013 Facebook was all about refinement in 2012. Faced with the question of how to provide high quality, personalized experiences to a growing number of active users, the social network reworked a variety of its products and systems for increased efficiency, revenue and a stronger image. How to write great headlines in 55 characters or less. This approximates the length of a 55 character headline.
(minus the period) That’s how much space you have to tell part of a story intriguing enough to convince a reader to open your email, read your press release, or tap on a story on their mobile phone. How do you cram that much goodness into so small a space? Start with the 4U rule recommended by the American Writers and Artists Association: A headline should be unique. Let’s look at a couple of examples using SHIFT clients. Revolutionary study: We prove that tweets do affect rankings. Key Stats Study shows that URLs receive a significant boost in Google rankings when they are shared on TwitterThe effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweetsAfter 5,000 tweets the average ranking of URLs improves considerablyURLs receiving over 7,500 tweets almost always rank inside the top 5 resultsAverage rankings are heavily correlated to the number of tweets about each URL Impact on brands.
How to Convert Blog Readers Into Customers. Barometer - Financial Social Media. Sales Force Effectiveness Blog. Please complete a short survey for Jason. Piktochart. Libel Case That Snared BBC Widens to Twitter. 10 Fun Tools To Easily Make Your Own Infographics. People love to learn by examining visual representations of data. That’s been proven time and time again by the popularity of both infographics and Pinterest. So what if you could make your own infographics ? What would you make it of? It’s actually easier than you think… even if you have zero design skills whatsoever.
Below are my two favorite infographic-making web 2.0 tools that I highly recommend. The Easy Way to Run Facebook Competitions. The Ultimate Cheat Sheet for Mastering LinkedIn. Map of BridgetFSM. Socialbakers ❶ Social media (Facebook, Twitter…) marketing, statistics & monitoring - Socialbakers. Flipboard. Three lessons social marketers can learn from email marketers. Top 10 Brands With Highest Social Media Engagement This Week [INFOGRAPHIC]
Get up to 1,000 twitter followers. ASMALLWORLD. Online Presentation Tools. 12SMFS_llsmc_tweets. The 10 Commandments for Giving a Perfect Presentation. 72 Fascinating Social Media Marketing Facts and Statistics for 2012.
Google Longtail Infographic: How Google Killed the Long Tail of Search Keywords. A Look at How Longtail Content Lost Its Edge Over the years Google has moved to consolidate search volume against fewer keywords (which are easier to match ads against) and they have inserted their own vertical listings in their search results. The result is that the longtail has become far less profitable for many publishers. Spread the Word You can embed a this infographic on your blog or website. Simply copy the below code and paste it into your website. :) Car Dealership Challenges You to Tweet Your Way to a New Audi. 33 Things to Ask Before Hitting Publish. The Future of Streams: Twitter Looms As Biggest Obstacle. Old Friends. 13 Idea-Starters for Stuck Bloggers. Social Plugins. Introducing the Recommendations Bar. Today we're launching the Recommendations Bar, a new social plug-in that helps people find articles based on what their friends like and share from your site.
As a person reads an article, a small pop-up surfaces at the bottom of the screen highlighting recommended articles and prompting them to like the page. Face blurring: when footage requires anonymity.