Social Media Analytics: Twitter: Quantitative & Qualitative. Inside the Marketers Studio - David Berkowitz's Marketing B. Originally published in MediaPost's Social Media Insider If there's anyone out there left who says you can't measure social media, here are a hundred answers.
At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure? " Klout - Twitter Analytics - Measuring Influence Across The Socia. Measure your social media influence with Influ-a-rama-matic Pro. Are you eager to track your social media influence?
Desperate to boil down the complex intricacies of human interaction into a single number? Of course you are! But you're also probably sick of getting results that suggest you could be doing better if only you had more followers... retweeted more often... wrote more interesting blog posts... or, y'know, really worked at it. Well, my friend, do I have the social media measurement instrument for you. Measuring Social Media. AppData.com - Facebook Application Metrics. Web Analytics You Should Know.
Good morning, happy people!
It’s SMX East time and I’m already giddy on my apple juice. I also just realized I’m sitting so close to the speakers that it’s literally awkward to look at them. Front row seating fail. Hopefully you’re as sugarcoated as I am because we’re ready to go. Olivier Blanchard Basics Of Social Media Roi. Corporate Brand Monitoring in Social Media. The Hunt For Social Media ROI. Social Media ROI Measurement. 10 ways to measure social media success. There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.
So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? Standard Metrics Revisited: #3: Bounce Rate. Metrics you can see. The Difference Between Value and ROI « MetricsMan. Social media and public relations programs create value and in some cases generate demonstrable ROI.
The two concepts are different in important ways. They are related like the rectangle and the square. Spiral16. The Twitalyzer for Tracking Influence and Measuring Success in T. Tracx » Social Interactions Analyzer. 7 steps to measurable success in social media. Social Media Marketing Metrics: The Official IAB Definitions and. Social media has changed the paradigm of how people consume online media.
But how do you measure social media effectiveness, when social media becomes an instrument for marketing, PR and promotion? Are there advertising metrics for social media marketing and promotion? 2 easy ways to track social networks in Google Analytics. With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important.
If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium? To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options.
Option 1: Create a standalone Google Analytics social networks traffic profile 1. Under 'Add Website Profile' in the main Google Analytics screen create a new website profile and name it 'social networks' (always keep your original profile intact) Social Media Metrics Plugin for Google Anayltics for Greasemonke. Script Summary: This will display social media metric data in google analytics Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July. We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level. Site Popularity. How Do You Measure Social Media Marketing? - Metrics And Analysi. White Paper: ‘Shut Up, Listen and Spin’ On. Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns.
Question: How many online consultants in flip flops does it take to screw up a good marketing plan? Answer: Normally just one, but we’ve seen whole agencies go ‘tribal’ on a perfectly sound set of ideas on more than one occasion. NB: This article is also available in docx and pdf formats, if you prefer a hard copy. You’ll be pleased to learn that we propose a rather less trendy approach (we own sensible shoes and often wear suits to meetings). Taking the pretentious out of PR, this paper is designed to demystify all this hip digital marketing stuff and show you how we normally execute a basic Online PR campaign.
Social Media Metrics Superlist: Measurement, ROI, & Key Stat. Are you using content marketing as part of your digital strategy to grow your business?
If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. Web Site and Social Media Metrics You Should Monitor. Tracking Influence in Twitter. Part 2: A four-level framework for evaluating social network ROI. Related posts:Part 1: Why It's So Hard to Justify the Cost of a Social Network.More in category: Longhorn Project Diary In Part 1 I mentioned an evaluation model, referred to in the training industry as Kirkpatrick's Four Levels of Evaluation.
I suggested it might have some application as a framework in understanding social network ROI, and why it's so tough to give "warm fuzzies" to managers who want to know "its value. " Kirkpatrick's Four-Level Evaluation. The model is a workhorse of sorts in the training industry. It's attributed to learning guru Donald Kirkpatrick. Social Media ROI: It can't be done in isolation, but... Mobile accounted for 28% of US PPC impressions in Q1 2014: report It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search.
However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop. While proportionately these are large year-on-year increases of 35% on smartphone and 21% on tablet, it should be noted that desktop ads still account for 72% of search impressions. The ROI of Measuring Social Media ROI. You can spin it and call it anything you want but the point is that there needs to be something to show for using social media and that “something” needs to be worth more than or as much as what was put in…why?
Let’s say your company set up a social media campaign that cost 100k a year. The campaign was generating links, building relationships with users, coming up with product ideas, and just overall making customers happy. Why Social Media is More Measurable Than Traditional Media. We all keep hearing about the ROI from social media and how difficult it is to actually measure the results from social media campaigns. It’s true, tracking the overall ROI from social media is not entirely possible since there is a large qualitative and not quantitative aspect involved. However, there is a lot that we can measure in social media. Measuring ROI for Twitter. ROI of Social Media is not a One-Time Deal. I was listening to this podcast by Francois Gossieaux with H&R Block CMO Paula Drum and the way in which Paula, a colleague on the Blog Council, answered the question on ROI caught my attention.
The ROI of social media is not a one-time deal What happens is that you sell it every day, because that is when it is important. Social Media Marketing ROI- Metrics and Analysis. Social Media Explorer. Launching the Web 2.0 Framework - Trends in the Living Networks. The Triad of Measurement: What Is Measurable in PR and Social Me. How to Measure Social Media ROI for Business. Social Media Measurement. Woopra - web-tracking & analytics.