Social Media Analytics: Twitter: Quantitative & Qualitative. Inside the Marketers Studio - David Berkowitz's Marketing B. Originally published in MediaPost's Social Media Insider If there's anyone out there left who says you can't measure social media, here are a hundred answers. At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure? " That's where this cheat sheet can come in handy: a list of 100 thought-starters. Some entries here can be interpreted several ways. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100.
There you go. Klout - Twitter Analytics - Measuring Influence Across The Socia. Measure your social media influence with Influ-a-rama-matic Pro. Measuring Social Media. AppData.com - Facebook Application Metrics. Web Analytics You Should Know. Good morning, happy people! It’s SMX East time and I’m already giddy on my apple juice. I also just realized I’m sitting so close to the speakers that it’s literally awkward to look at them. Front row seating fail. Hopefully you’re as sugarcoated as I am because we’re ready to go. Let’s do it! Chris Sherman is waking us up moderating Andrew Beckman, Jill Emerson, Ben Seslja and Mathieu Sussman. Up first is Ben Seslija. Analytics allows us to track lots of different elements of searcher behavior.
Your success lies in the fundamentals. Tracking: Track your funnel. 13 Key Metrics to Follow Level 1 ImpressionsClicksCTRCostCPCAvg position Level 2 Conversion SalesCPAConversion RatesRevenueROI Level 3 Customer GEOTime of ConversionDemo, LTV, Behavior, etc Pay attention to regional differences. Top 5 Tips for Utilizing Market Differences Your Quality Score is essentially: Ad Rank = Bid x Quality Score. 5 Tips to Improve Quality Scores How to Find Negative Keywords: Up next is Andrew Beckman.
Resources: Olivier Blanchard Basics Of Social Media Roi. Corporate Brand Monitoring in Social Media. The Hunt For Social Media ROI. Social Media ROI Measurement. 10 ways to measure social media success | Blog. There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business. So how can you determine whether a social media strategy is proving beneficial to your business?
How do you know that it is working out for you? And is now really the best time to find out? Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy. Let it breathe The key with social media measurement, I think, is to stand back and take a widescreen approach to measurement. To do this effectively, you’ll need to give your social media strategy time. Take the Skittles campaign. Social media vs TV advertising Here I want to make a small point on accuracy, and attribution. Take a snapshot 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Standard Metrics Revisited: #3: Bounce Rate | Occam's Razor.
Metrics you can see. | vistrac. The Difference Between Value and ROI « MetricsMan. Social media and public relations programs create value and in some cases generate demonstrable ROI. The two concepts are different in important ways. They are related like the rectangle and the square. Remember that silly distinction you learned in elementary school? A square is a rectangle, but a rectangle is not a square. ROI is a financial metric – percentage of dollars returned for a given investment/cost. Value is created when people become aware of us, engage with our content or brand ambassadors, are influenced by this engagement, and take some action like recommending to a friend or buying our product. From a sales process perspective, the ultimate value of a social media program may be in increasing the number of people who are likely to buy our products and services. Ave the ability to create value through customer engagement and community building.
Trying to get, keep or increase your budget for social tools, people and programs? Make sense? Like this: Like Loading... Spiral16. The Twitalyzer for Tracking Influence and Measuring Success in T. Twitalyzer's Data Use and Privacy Policy Twitalyzer makes use of publicly available data in all cases, regardless of source. We rely on public Twitter streams, publicly available data from Klout, PeerIndex, and Rapleaf, and reserve the right to add other data from the public domain from time to time. We do not use direct messages or any other type of private information in any of our processing or reporting. Tracx » Social Interactions Analyzer.
7 steps to measurable success in social media. Social Media Marketing Metrics: The Official IAB Definitions and. Social media has changed the paradigm of how people consume online media. But how do you measure social media effectiveness, when social media becomes an instrument for marketing, PR and promotion? Are there advertising metrics for social media marketing and promotion? Photo credit: Jozsef Szasz-Fabian edited by Daniele Bazzano Before the raise of social media, advertisers had the idea that they could only communicate to their potential customers in a broadcast-style approach: top-down, one-way, and using top traditional mass media channels. Today, with the rapid growth seen in the social media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness.
Social media speak to a new way of understanding how individual users are interacting with branded content via online publishers, social networks, blogs, and applications. Social Media Ad Metrics Definitions Category Overview Reporting Metrics. 2 easy ways to track social networks in Google Analytics | Blog. With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important. If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium?
To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options. Option 1: Create a standalone Google Analytics social networks traffic profile 1. Under 'Add Website Profile' in the main Google Analytics screen create a new website profile and name it 'social networks' (always keep your original profile intact) 2. Head to 'Filter Manager' in your profile to group all the different social networks to one new medium by applying the following filter digg|aim|friendfeed|econsultancy|blinklist|fark|furl|misterwongs|wikipedia 3. Social Media Metrics Plugin for Google Anayltics for Greasemonke. Script Summary: This will display social media metric data in google analytics Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July.
We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level. Not only will it pull the social media metrics right into Google Analytics Content Detail reports automatically, but the icons are interactive. As an example: if you had zero diggs you could click the digg icon and it will automatically take you to the digg submission page. New metrics pulled into GA include: (more to come soon) DiggSphinnMixxRedditStumbleUponDel.icio.us Case-sensitive to the url.Yahoo inLinks Case-sensitive to the url. I expect this script will save you a ton of time. Here is a partial screen shot of the script in action: Notice: Instructions on installing the script: Site Popularity. How Do You Measure Social Media Marketing? - Metrics And Analysi. White Paper: ‘Shut Up, Listen and Spin’ On.
Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns. Question: How many online consultants in flip flops does it take to screw up a good marketing plan? Answer: Normally just one, but we’ve seen whole agencies go ‘tribal’ on a perfectly sound set of ideas on more than one occasion. NB: This article is also available in docx and pdf formats, if you prefer a hard copy. You’ll be pleased to learn that we propose a rather less trendy approach (we own sensible shoes and often wear suits to meetings). Taking the pretentious out of PR, this paper is designed to demystify all this hip digital marketing stuff and show you how we normally execute a basic Online PR campaign.
It’s quite simple really: all we do is shut up, listen and spin. Here’s our five step guide… Step 1: Shut Up This first step is arguably the most important aspect of good Online PR and Social Media strategy. Step 2: Listening & Learning. Social Media Metrics Superlist: Measurement, ROI, & Key Stat. Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone.
According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5. Web Site and Social Media Metrics You Should Monitor. Tracking Influence in Twitter | Web Analytics Demystified | Audi. Twitalyzer's Data Use and Privacy Policy Twitalyzer makes use of publicly available data in all cases, regardless of source. We rely on public Twitter streams, publicly available data from Klout, PeerIndex, and Rapleaf, and reserve the right to add other data from the public domain from time to time.
We do not use direct messages or any other type of private information in any of our processing or reporting. Part 2: A four-level framework for evaluating social network ROI. Related posts:Part 1: Why It's So Hard to Justify the Cost of a Social Network.More in category: Longhorn Project Diary In Part 1 I mentioned an evaluation model, referred to in the training industry as Kirkpatrick's Four Levels of Evaluation.
I suggested it might have some application as a framework in understanding social network ROI, and why it's so tough to give "warm fuzzies" to managers who want to know "its value. " Kirkpatrick's Four-Level Evaluation. The model is a workhorse of sorts in the training industry. It's attributed to learning guru Donald Kirkpatrick. Ask any instructional designer about it and they'll light up and tell you probably more than you want to know. As a matter of fact, allow me (I warned you): Level 1: Reaction (or satisfaction). In a nutshell, this level attempts to assess questions like, "Did you like the training?
" You've given Level 1 feedback before. Level 2: Learning (or knowledge retention). Level 3: Transfer (to the real world). Think about it this way. Social Media ROI: It can't be done in isolation, but... | I. Mobile accounted for 28% of US PPC impressions in Q1 2014: report It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search.
However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop. While proportionately these are large year-on-year increases of 35% on smartphone and 21% on tablet, it should be noted that desktop ads still account for 72% of search impressions. Read more... 10 interesting digital marketing statistics we saw this week Here are some of the most interesting digital marketing statistics we saw last week.
Statistics include Ryanair's SEO woes, customer lifetime value, Pizza Hut's social strategy, email personalisation and another record-breaking month for The Guardian's. Read more... The ROI of Measuring Social Media ROI. You can spin it and call it anything you want but the point is that there needs to be something to show for using social media and that “something” needs to be worth more than or as much as what was put in…why? Let’s say your company set up a social media campaign that cost 100k a year. The campaign was generating links, building relationships with users, coming up with product ideas, and just overall making customers happy. Let’s also assume that the company tried to put an ROI or dollar amount around the social media campaigns/strategies that they were creating and each time the ROI amounted to something much less than the cost of 100k for the year.
Then what? The ROI before engaging in social media and the ROI once you engage in social media are different. Let’s use a different example. I don’t think we should convince or persuade anyone to do anything. Check out this list from Peter Kim or this list from Now is Gone The truth is that measuring things is not THAT big of a deal. Why Social Media is More Measurable Than Traditional Media. We all keep hearing about the ROI from social media and how difficult it is to actually measure the results from social media campaigns. It’s true, tracking the overall ROI from social media is not entirely possible since there is a large qualitative and not quantitative aspect involved. However, there is a lot that we can measure in social media. In fact, I’m arguing that social media is actually more measurable then traditional media.
Traditional media campaigns rely on eyeballs, meaning the amount of people who actually see the ad. Now let’s take a look at social media and some of the things we can measure. These are quite a few things we can measure from social media campaigns; far more then what we can measure through traditional media campaigns. The key to understanding social media success and ROI is not to look at individual metrics because you will completely misrepresent and misunderstand its effect.
Social media success is also tough to predict. Do you agree or disagree? The Blog Council | Measuring ROI for Twitter. ROI of Social Media is not a One-Time Deal. Social Media Marketing ROI- Metrics and Analysis. Social Media Explorer. Launching the Web 2.0 Framework - Trends in the Living Networks. The Triad of Measurement: What Is Measurable in PR and Social Me.
How to Measure Social Media ROI for Business. Social Media Measurement. Woopra - web-tracking & analytics.