Social Media Analytics: Twitter: Quantitative & Qualitative. Inside the Marketers Studio - David Berkowitz's Marketing B. Originally published in MediaPost's Social Media Insider If there's anyone out there left who says you can't measure social media, here are a hundred answers.
At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure? " That's where this cheat sheet can come in handy: a list of 100 thought-starters. Some entries here can be interpreted several ways. 1. 2. Klout - Twitter Analytics - Measuring Influence Across The Socia. Measure your social media influence with Influ-a-rama-matic Pro. Are you eager to track your social media influence?
Desperate to boil down the complex intricacies of human interaction into a single number? Of course you are! But you're also probably sick of getting results that suggest you could be doing better if only you had more followers... retweeted more often... wrote more interesting blog posts... or, y'know, really worked at it. Well, my friend, do I have the social media measurement instrument for you. Carefully calibrated, precision-coded and guaranteed accurate to .025 microScobles, the Influ-a-rama-matic Pro 2.0 is nothing less than the greatest web application in the history of humanity. Measuring Social Media. AppData.com - Facebook Application Metrics. Web Analytics You Should Know. Good morning, happy people!
It’s SMX East time and I’m already giddy on my apple juice. I also just realized I’m sitting so close to the speakers that it’s literally awkward to look at them. Front row seating fail. Hopefully you’re as sugarcoated as I am because we’re ready to go. Let’s do it! Chris Sherman is waking us up moderating Andrew Beckman, Jill Emerson, Ben Seslja and Mathieu Sussman. Up first is Ben Seslija. Analytics allows us to track lots of different elements of searcher behavior. Your success lies in the fundamentals. Tracking: Track your funnel. Olivier Blanchard Basics Of Social Media Roi. Corporate Brand Monitoring in Social Media. The Hunt For Social Media ROI. Social Media ROI Measurement. 10 ways to measure social media success. Standard Metrics Revisited: #3: Bounce Rate. Metrics you can see.
The Difference Between Value and ROI « MetricsMan. Social media and public relations programs create value and in some cases generate demonstrable ROI.
The two concepts are different in important ways. They are related like the rectangle and the square. Spiral16. The Twitalyzer for Tracking Influence and Measuring Success in T. Tracx » Social Interactions Analyzer. 7 steps to measurable success in social media. Social Media Marketing Metrics: The Official IAB Definitions and. 2 easy ways to track social networks in Google Analytics. With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important.
If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium? To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options. Option 1: Create a standalone Google Analytics social networks traffic profile 1. Under 'Add Website Profile' in the main Google Analytics screen create a new website profile and name it 'social networks' (always keep your original profile intact) 2.
Social Media Metrics Plugin for Google Anayltics for Greasemonke. Script Summary: This will display social media metric data in google analytics Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July. We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level. Not only will it pull the social media metrics right into Google Analytics Content Detail reports automatically, but the icons are interactive. Site Popularity. How Do You Measure Social Media Marketing? - Metrics And Analysi. White Paper: ‘Shut Up, Listen and Spin’ On. Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns.
Question: How many online consultants in flip flops does it take to screw up a good marketing plan? Answer: Normally just one, but we’ve seen whole agencies go ‘tribal’ on a perfectly sound set of ideas on more than one occasion. NB: This article is also available in docx and pdf formats, if you prefer a hard copy. You’ll be pleased to learn that we propose a rather less trendy approach (we own sensible shoes and often wear suits to meetings). Taking the pretentious out of PR, this paper is designed to demystify all this hip digital marketing stuff and show you how we normally execute a basic Online PR campaign.
It’s quite simple really: all we do is shut up, listen and spin. Social Media Metrics Superlist: Measurement, ROI, & Key Stat. Are you using content marketing as part of your digital strategy to grow your business?
If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. Web Site and Social Media Metrics You Should Monitor. Tracking Influence in Twitter. Part 2: A four-level framework for evaluating social network ROI. Related posts:Part 1: Why It's So Hard to Justify the Cost of a Social Network.More in category: Longhorn Project Diary In Part 1 I mentioned an evaluation model, referred to in the training industry as Kirkpatrick's Four Levels of Evaluation.
I suggested it might have some application as a framework in understanding social network ROI, and why it's so tough to give "warm fuzzies" to managers who want to know "its value. " Kirkpatrick's Four-Level Evaluation. The model is a workhorse of sorts in the training industry. It's attributed to learning guru Donald Kirkpatrick. Level 1: Reaction (or satisfaction). In a nutshell, this level attempts to assess questions like, "Did you like the training? " You've given Level 1 feedback before. Social Media ROI: It can't be done in isolation, but... Mobile accounted for 28% of US PPC impressions in Q1 2014: report It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search.
However new data from The Search Agency suggests that there’s some way to go before mobile devices challenge desktop’s dominance of paid search. Its new Q1 2014 report shows that smartphones accounted for 16.9% of ad impressions, compared to 11.1% on tablet and 72% on desktop. While proportionately these are large year-on-year increases of 35% on smartphone and 21% on tablet, it should be noted that desktop ads still account for 72% of search impressions. Read more... The ROI of Measuring Social Media ROI. You can spin it and call it anything you want but the point is that there needs to be something to show for using social media and that “something” needs to be worth more than or as much as what was put in…why?
Let’s say your company set up a social media campaign that cost 100k a year. The campaign was generating links, building relationships with users, coming up with product ideas, and just overall making customers happy. Let’s also assume that the company tried to put an ROI or dollar amount around the social media campaigns/strategies that they were creating and each time the ROI amounted to something much less than the cost of 100k for the year. Why Social Media is More Measurable Than Traditional Media. Measuring ROI for Twitter. ROI of Social Media is not a One-Time Deal. I was listening to this podcast by Francois Gossieaux with H&R Block CMO Paula Drum and the way in which Paula, a colleague on the Blog Council, answered the question on ROI caught my attention. The ROI of social media is not a one-time deal What happens is that you sell it every day, because that is when it is important. Just like taxes, it's something you accrue every day and tally periodically.
You take stock and regroup to plan the decisions you are going to make as a result of the feedback you receive - return is another word for feedback. All of the things that people may be saying about you are going to happen anyway. Social Media Marketing ROI- Metrics and Analysis. When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. Social Media Explorer. Launching the Web 2.0 Framework - Trends in the Living Networks. [UPDATE:] We have taken the Web 2.0 Framework and applied it to the enterprise in our Implementing Enterprise 2.0 report – You can download Chapter 2 on Web 2.0 and the Enterprise here. Alongside our corporate strategy consulting and research work in the media and technology space, Future Exploration Network has created a Web 2.0 Framework to share openly.
Click here or on any of the images below to download the Framework as a pdf (713KB). The intention of the Web 2.0 Framework is to provide a clear, concise view of the nature of Web 2.0, particularly for senior executives or other non-technical people who are trying to grasp the scope of Web 2.0, and the implications and opportunities for their organizations.
There are three key parts to the Web 2.0 Framework, as shown below: Web 2.0 Framework * Web 2.0 is founded on seven key Characteristics: Participation, Standards, Decentralization, Openness, Modularity, User Control, and Identity. Web 2.0 Definitions Web 2.0 Landscape. The Triad of Measurement: What Is Measurable in PR and Social Me. How to Measure Social Media ROI for Business. Social media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams.
If you’re waiting for someone to provide that magic bean, then put away your watering can. It ain’t gonna happen. That’s one of the reasons why I tend to think that social media (by which I mean actual conversations and relationship building exercises, not widgets and Facebook fliers) is more aligned with the goals of a PR program than it is with marketing. In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact. Social Media Measurement. Woopra - web-tracking & analytics.