Get flash to fully experience Pearltrees
Originally published in MediaPost's Social Media Insider If there's anyone out there left who says you can't measure social media, here are a hundred answers. At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?"
Are you eager to track your social media influence? Desperate to boil down the complex intricacies of human interaction into a single number? Of course you are! But you're also probably sick of getting results that suggest you could be doing better if only you had more followers... retweeted more often... wrote more interesting blog posts... or, y'know, really worked at it. Well, my friend, do I have the social media measurement instrument for you.
TheWayoftheWeb Creativity, Marketing, Technology Not Found, Error 404
Good morning, happy people! It’s SMX East time and I’m already giddy on my apple juice. I also just realized I’m sitting so close to the speakers that it’s literally awkward to look at them. Front row seating fail. Hopefully you’re as sugarcoated as I am because we’re ready to go.
There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business. So how can you determine whether a social media strategy is proving beneficial to your business? How do you know that it is working out for you? And is now really the best time to find out? Rather than focusing on individual social media campaigns, I’d like to look at social media measurement from the perspective of a business that a) buys into social media, b) commits to it over a period of time, and as such c) has an integrated social media strategy.
Social media and public relations programs create value and in some cases generate demonstrable ROI. The two concepts are different in important ways. They are related like the rectangle and the square.
Social media has changed the paradigm of how people consume online media. But how do you measure social media effectiveness, when social media becomes an instrument for marketing, PR and promotion? Are there advertising metrics for social media marketing and promotion?
With so many resources spent on social media marketing these days, the job of analyzing its effectiveness in the overall marketing mix is becoming more important. If you're using Google Analytics to track your site's visitors and revenue, you'll notice that by default you can analyze traffic mediums such as direct, organic etc, but what about social networks as a standalone traffic medium? To achieve this level of reporting in Google Analytics and to basically tweak Google Analytics to create this traffic medium, you've got two options. Option 1: Create a standalone Google Analytics social networks traffic profile 1. Under 'Add Website Profile' in the main Google Analytics screen create a new website profile and name it 'social networks' (always keep your original profile intact )
Script Summary: This will display social media metric data in google analytics Last Update: Oct. 10th, 2008 This is technically an update to the "Add the Digg count of your page to your Content Details report in Google Analytics with Greasemonkey" post written in July. We received a ton of great feedback from the social media and link bait community so I thought we should take this tool to the next level.
Social media is getting a great deal of buzz these days. But CEOs, CFOs and CMOs are all asking the same question, “How can I measure a social media campaign?” Well, there’s good news. Despite what some people will tell you, social media can be measured in a very tangible, specific way. But the first thing you have to do is figure out what you want to measure.
Roger Warner of Content and Motion presents a five-step plan for planning, creating and measuring the effectiveness of social media campaigns. Question : How many online consultants in flip flops does it take to screw up a good marketing plan? Answer : Normally just one, but we’ve seen whole agencies go ‘tribal’ on a perfectly sound set of ideas on more than one occasion. NB: This article is also available in docx and pdf formats, if you prefer a hard copy. You’ll be pleased to learn that we propose a rather less trendy approach (we own sensible shoes and often wear suits to meetings). Taking the pretentious out of PR, this paper is designed to demystify all this hip digital marketing stuff and show you how we normally execute a basic Online PR campaign.
Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Not sure what variables to measure to determine the success or your social media? Want to know the best options for monitoring your brand’s reputation online? My recent post How to Sell Social Media to Cynics, Skeptics and Luddites touched on the topic of metrics, measurement and ROI.
Related posts: Part 1: Why It's So Hard to Justify the Cost of a Social Network . More in category: Longhorn Project Diary In Part 1 I mentioned an evaluation model, referred to in the training industry as Kirkpatrick's Four Levels of Evaluation . I suggested it might have some application as a framework in understanding social network ROI, and why it's so tough to give "warm fuzzies" to managers who want to know "its value." Kirkpatrick's Four-Level Evaluation. The model is a workhorse of sorts in the training industry.