Erick Alphonse
Associate Professor Laboratoire d'Informatique de l'université Paris-Nord 99, Av.
5 Web Files That Will Improve Your Website
The amount of code that developers encounter regularly is staggering. At any one time, a single site can make use of over five different web languages (i.e. MySQL, PHP, JavaScript, CSS, HTML). There are a number of lesser-known and underused ways to enhance your site with a few simple but powerful files. This article aims to highlight five of these unsung heroes that can assist your site. They’re pretty easy to use and understand, and thus, can be great additions to the websites you deploy or currently run.
The Difference Between Value and ROI « MetricsMan
Social media and public relations programs create value and in some cases generate demonstrable ROI. The two concepts are different in important ways. They are related like the rectangle and the square.
Twitter Benefits a Mix of Hard, Soft Metrics
Though companies increasingly use Twitter for business-more than half of Fortune 100 companies do -- most still want to determine their return on investment in the microblogging service, and are stuggling to do so. Susan Hall recently spoke to Mark Evans, director of communications for social media metrics company Sysomos, about the difficulty in determining ROI for Twitter. Hall: What did your company's study "Inside Twitter" determine about how companies use Twitter?Evans: The study looked at common keywords in the profiles on Twitter. Some of the things that jumped out at us were marketing, advertising, design, consultants so marketers and advertisers in particular are really embracing Twitter as a tool.
Goodbye, headaches. Hello, menus!
As a theme developer, most of the support questions I get are about configuring menus. If you’re also a theme developer, you have probably run into the same questions I have. The trouble is that a large majority of users want custom menus and no two menus are the same. There are tons of plugins that fix this problem in their own way. Even some theme developers have integrated menus systems into their themes. Unfortunately, all of these solutions are different.
The ROI of Measuring Social Media ROI
You can spin it and call it anything you want but the point is that there needs to be something to show for using social media and that “something” needs to be worth more than or as much as what was put in…why? Let’s say your company set up a social media campaign that cost 100k a year. The campaign was generating links, building relationships with users, coming up with product ideas, and just overall making customers happy.
Template Changes/Tags for Wordpress 3.0
By now everybody must be knowing that WordPress 3.0 will soon be released with some heavy duty featureset which will enable WordPress to directly compete with other CMS systems like Joomla and Drupal. And as happens with any other new version of WordPress, there are bound to be some new features/functions available for WordPress which Theme/Plugin authors need to keep themselves updated with. Let me tell you about all the new template changes required for WordPress 3.0 which the theme authors should keep themselves updated with.
Despite Maturity, Social Media Success Eludes Some Enterprises
The “2009 Tribalization of Business Study” found that 94% of companies currently sponsoring online communities say they plan to maintain or increase investment in these communities and in other social media tools. But while some respondents agree wholeheartedly that communities have helped them successfully increase word-of-mouth and boost customer loyalty and brand awareness, many others report that social media has fallen short on helping them reap bottom-line benefits, such as increased sales or decreased acquisition costs. Market Shows Signs of Maturation Despite this spotty success, several data points from the study indicate that large companies’ continued use of communities and social media is beginning to mature, a development that may well prove beneficial in the long run because more of an emphasis may eventually be placed on fine-tuning and measurement. Rethinking Community Success Goals, Measurement Disconnect
Rock-Solid WordPress 3.0 Themes using Custom Post Types
The WordPress community is buzzing with excitement over the soon-to-be-released WordPress 3.0. Currently in Beta 2 now, WordPress 3.0 will have a lot of exciting new features , such as a new default theme and better menu management. Quite possibly the most exciting of these features is custom post types. In this tutorial, we'll talk about creating and using custom post types to make a rock-solid theme. What is a Custom Post Type?
New Research Quantifies ROI of Meetings and Business Travel « NSB’s Blog
I just returned from a business trip to our Vancouver office and am so thankful for the chance to see our team members in person and sit down together – for a drink, a meeting, a lunch, whether it’s an in-depth strategy discussion or a casual get to know you chat. The in-person meetings make such a difference for our understanding of each other, idea sharing and better communication both in person and ideally further to the trip; when we’re communicating via email, on the phone or video conference. A number of studies have been released recently highlighting the value of business travel and the Meetings ROI as a result. Below is an executive summary of the studies and relevant links as shared within the meetings industry and beyond.
