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Creating a great value proposition is a critical step in building good marketing messages but writing effective value propositions isn’t easy. Marketing schools still teach the standard for creating value propositions from Crossing the Chasm that looks like this: For (bulls-eye customer) , Who (purchase motivation) , Our product is a (customer language) , That (benefit) , Unlike (competitors) , Ours (differentiators) , At a price (vs. competitors). I wrote a post on this style of value proposition a while back and another on how you might craft a set of simple value statements .
1. Get more Zinc Zinc is very important for the production of natural testosterone because Zinc prevents testosterone from being converted into estrogen (the female hormone) by making the enzyme aromatase not work (look at #3 below) plus…
By Dr. Mercola If you're a man who's experiencing symptoms such as decreased sex drive, erectile dysfunction, depressed mood, and difficulties with concentration and memory, and you think low testosterone may be to blame, you can have your levels tested.
How to naturally increase testosterone levels? Well, this is a subject I was personally investigating for quite a long time. First it started as a side project when I started exercising. It was then logical for me to enroll into some hormone study before I was to see some results, so research led me there. The benefits were awesome, and before I knew, I already started to see the bigger scale behind the research.
Blake Masters "Your mind is software. Program it. Your body is a shell. Change it.
I’ve learned a lot from the development of NameLayer , and I’m ready to divulge every trick in my arsenal. In this guide, I provide realistic solutions to the frustrations encountered when naming a company. Plus, I’ll have some fun analyzing both good and bad company names. This guide is divided into three, independent sections: Why Bad Names Hurt You, Coming Up With Names, and Examples of Strong and Weak Names.
This domain has been previously registered and is now expired. You can register it again. According to Verisign, this domain is still receiving some DNS traffic. What is VERISIGN® DomainScore™ ? VERISIGN® DomainScoreTM is a free tool designed to aide and complement your pre-registration evaluation methodologies. Utilizing the techniques described here , Verisign computes NXD scores on a 1-10 scale (10 being best), to measure the reliability and quantity of DNS traffic for a given domain.
Today you can help someone escape poverty by trying out microlending platform Kiva, and it won’t cost you a dime. Go to kiva.org/free where Reid Hoffman has put up $1 million of his money to let 40,000 people give $25 microloans to help those in need start farms and general stores that can support their families. The Kiva Free Trials program hopes to introduce people to the positive impact of microfinance philanthropy, and get them to lend their own money next time. TechCrunch is proud to work with Kiva to officially announce the Free Trials, and we’re challenging you our readers to see how fast we can loan out $250,000.
Stride , a new CRM system designed to meet the needs of freelancers and small business owners, is launching into private beta today. The product, which was born out of an actual need for a more simplified CRM system, is focused on efficiency, not a complex feature set. It’s not for adding contracts, managing cases, or allocating tasks to a team of salespeople. Instead, Stride is about deal-tracking and high-level metrics only. “For salespeople, this app is going to make them cringe,” says Stride co-founder Andrew Dumont. The idea for the app was sparked by Nathan Carnes and built by the team of Andrew Dumont , Adrian Pike , and Amiel Martin .
Not yet familiar with digital storytelling platform Cowbird, despite recent glowing coverage from the likes of Wired and The Washington Post? Well, if you like reading, seeing or listening to a good story as much as I do, you will be mighty glad I’m introducing you to the site today. On a sidenote: I’m very happy that my last TechCrunch post is about something like Cowbird, because it’s one of those things that make me ever so grateful for the existence of the Internet. Simply put, Cowbird is a place where you can go to tell a story that you think is worth sharing with a wider community of lovers of good stories. The idea is for people to tell short location-tagged stories based on their own experience using text, photos and sound or a mix thereof. The more personal and authentic your story, the more it will resonate with the still relatively small Cowbird community.