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Salesforce.com, best know for its sales, customer service and collaboration software for business, is now entering the government cloud business with a suite of new product offerings that could help the government adapt to today’s social era. The new product suite, called Government Cloud, will introduce a version of the Salesforce cloud infrastructure intended specifically to work with all levels of government — from local to federal — and will help government entities to adopt social and mobile technologies. Vivek Kundra, the newly appointed executive vice president of emerging markets at Salesforce, plans to announce the new products Wednesday at the company’s Cloudforce conference in Washington.
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Music publishers and artists have been wondering, too — because, for most artists anyway, the money from these new services hasn’t amounted to a hill of beans. Now, there’s an answer: A new agreement between music publishers, record labels, digital media services, and mobile phone companies for the first time establishes payment standards and mechanical royalty rates for new digital music business models. Assuming the settlement is approved by the Copyright Royalty Board, that means music publishers, record labels, and even actual songwriters will be able to participate in the royalty stream from new digital music services, like Apple’s iCloud and streaming outfits like Spotify. What’s the new deal? How royalties work Here’s the current music royalty system for digital music in a nutshell.
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Is Direct Selling The Next Driver Of Startup Commerce Companies? Editor’s note: Jeremy Liew is a managing director at Lightspeed Venture Partners. Follow him on Twitter @jeremysliew. The April 5 edition of The Wall Street Journal had two articles about direct selling. One notes that the key driver of Coty’s takeover attempt of Avon is the ability to move additional product through Avon’s dominant direct sales channel in Brazil. Avon’s door-to-door sales force in Brazil has given it a leading role in the country. Rivals who sell through traditional stores — such as L’Oréal and Procter & Gamble — have struggled for as much traction.Coty Chairman Bart Becht said in an interview he would like to use Avon’s direct-sales channel to push his company’s lower-end, mass-market brands such as Adidas and Playboy colognes.
The company’s main business is designer and celebrity fragrances. The second article is about Tupperware’s direct sales efforts in Latin America, also with a focus on cosmetics. The first is the economy. The second is the birth of social media. Is Direct Selling The Next Driver Of Startup Commerce Companies? Cloud Communications And The Future of Marketing In The Post-PC World. Editor’s note: Dan Kaplan does Product Marketing for Twilio, which is hosting a conference on cloud communications in October. Follow him on Twitter @dankaplan. If you are a marketer who has spent the last 10 years mastering the art of capturing and converting customers on the desktop web, the rapid rise of smartphones and the iPad might make you nervous. You’ve built businesses on paid search, written essays about optimizing lead forms and studied the ever-changing subtleties of SEO. Using cookies that follow us around the web, you’ve turned display advertising into a performance medium. But just as you were beginning to wrap your heads around the whole social thing, along come the iPhone, Android and the iPad and with them a whole new reality: the post-PC world.
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